This isn't a rant, just an observation.
It's taken me over a decade of building software (not...
Our team makes the pilgrimage to INBOUND every year. Normally it’s Boston. This year? San...
Imagine that you've started to invest heavily in email marketing with HubSpot. You see good...
If you send marketing emails, you probably expect that your subscribers will at least see your...
Ecommerce email marketing may not be the sexiest form of advertising but there’s no question it’s...
If you run an ecommerce business, you know increasing your average repeat purchase rate is...
With the pandemic, the downturn in undergraduate student enrollment at universities in the US and...
An insurance company increased revenue by 45% by sending MORE email. An ecommerce store’s revenue...
You've got questions and with split test automation for HubSpot, you've got answers!
At Seventh...
Testing and audience creation is an important part of optimizing your email marketing campaigns....
Updated October 6, 2021 - A lot has changed since we wrote this article in 2017! After reading...
Google Postmaster Tools is an amazing data source to add to any email marketers' toolkit. Once set...
In general, we don’t recommend A/B testing as a primary metric for evaluating the performance of...
Earlier this year, Validity and Demand Marketing released their 2021 email marketing benchmark...
Seventh Sense is a powerful email optimization tool, but we recognize it's not always been...
Imagine is a business development company that offers Go-To-Market services, revenue operations...
If you’re struggling with a less-than-ideal domain reputation and/or poor email deliverability, it...
Did you know that if your email list contains 10% or more invalid addresses, email service...
Email deliverability is a vital topic for marketers. After all, If your emails aren’t being seen by...
Chatbots have become a staple in major online chat platforms like Facebook Messenger, which has ...
A few weeks ago, we published a quick guide to writing an effective coronavirus email....
It seems every article I read on “top email marketing tips” or “email marketing best practices”...
A few years ago, HubSpot released a feature called Smart Send, which is basically the ability to...
It's fair to say predictions often don’t line up with reality. Remember when Bill Gates predicted ...
The HubSpot App Marketplace features hundreds of third-party tools you can use to connect tools,...
Last year, Black Friday generated a whopping$6.2 billion in online sales and Cyber Monday broke...
As a marketing agency, we’re all too familiar with the struggles of email engagement. Customer...
Building an email list, especially if you do it the RIGHT way, is expensive. But what happens when...
Has your average email open rate taken a nosedive recently? There’s a good chance your content is...
Over the past several years, Seventh Sense has primarily focused on helping businesses,...
It’s vanity...it’s social proof…no, it’s subscriber counts!First and foremost, I’m all for social...
Imagine this: Instead of sitting in a room brainstorming email subject lines or setting up...
What would happen if we sent our monthly email newsletter at the worst engagement time vs. using ...
Marketers (being marketers) like to re-brand things. From “account-based marketing” to “viral...
What’s the best time to send emails, and how often should I send them?
We built Seventh Sense to...
For Marketo users with email lists spanning multiple time zones, enabling the recipient timezone...
Email marketing is still an effective way to reach your customers with a personalized message, even...
The goal of any brand is to grab consumers' attention and encourage them to convert into...
Do you feel stressed? You're not alone.
80% of marketers feel overloaded and understaffed and 1 in...
It’s no secret I’m a big fan of using machine learning to improve the email experience for...
Every ecommerce entrepreneur knows that the foundation of your online store lies in its marketing...
(Warning, this blogpost may contain sarcasm)
I get asked the question “what's the best time to send...
How's your lead generation process? If you could use a little help finding more qualified leads,...
Collecting email addresses is a routine part of a digital marketer’s job, but how do you know if...
Between revelations about Facebook logging Android data and Mark Zuckerberg set to testify before...
Over the last 15 years, my company has extensively studied organizations that are consistently...
Account-based marketing (ABM) has marketers and sales teams working together to examine the...
The origin of email goes back to 1971 when even the smallest computers required a wheelbarrow to...
I recently read a blog post by Seth Godin Please don't kill the blogs, which is an "open letter" to...
The great part about email is that it means we can get work done no matter what time it is....
As an entrepreneur with a vested interested in email, not so long ago I’d argue with anyone that...
I have heard often that sales people are the easiest people to sell to. I never thought I fell into...
You can’t get to your final destination if you don’t know where you are. Every leadership team...
When working on some more advanced workflows within HubSpot, I realized that you can only re-enroll...
Sure, send time optimization sounds cool. What's not to love about taking advantage of the data you...
Marketing is sometimes a difficult world to understand. We have an endless and always-evolving...
People are hardwired to act habitually. Neuroscientists have traced our habit-based behaviors to a...
Every salesperson and marketer wants to know, "When is the best time to send email?" We spend hours...
As a career salesperson, nothing was worse than hearing from an existing or prospective client days...
Have you ever wondered if your emails are being read? What time your recipients opened them, where...
