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7 min read

Unlocking the Customer Buying Cycle with Data

By Lizzie Hoffman on Feb 10, 2021 5:29:27 PM

If you’re struggling with a less-than-ideal domain reputation and/or poor email deliverability, it might be time to take a closer look at your database’s email engagement. Why analyze your email engagement? In this blog, we’ll discuss why determining inbox activity level is key to unlocking the customer buying cycle, thereby improving deliverability, domain reputation, and your email marketing program’s overall engagement for highly active and even unengaged contacts.

Topics: Email Deliverability Email Marketing Email Verification
12 min read

Email Verification Tools: How They Work, and Which to Choose

By Ivan LaBianca on Aug 27, 2020 2:05:15 PM

Did you know that if your email list contains 10% or more invalid addresses, email service providers may deliver less than half of your emails? If your open rates have been declining recently, it might be because the emails that you sent never made it to the inbox at all. Email verification tools can be part of the solution to this problem.

“But I got my list via inbound marketing, I don’t have a problem!,” you say.

Guess what, after just twelve months 21% of the average B2B email list will no longer be valid. While the numbers are better for B2C lists, email list quality degradation is still a serious concern.

Topics: Email Deliverability Email Marketing Email Verification
13 min read

22 Email Deliverability Best Practices You Should Know

By Ivan LaBianca on Jul 24, 2020 2:49:24 PM

Email deliverability is a vital topic for marketers. After all, If your emails aren’t being seen by your subscribers, what’s the point in sending them? With that in mind, we recently partnered with our friends at Databox to survey a large cross-section of marketers on what steps they take in order to improve their email deliverability.

We received fantastic responses from 37 marketers, and we’ve assembled 22 email deliverability best practices from the tips they gave below. Enjoy, share, and please comment if you have any questions or let us know if we missed something!

Topics: Email Deliverability best practices
6 min read

The Marketer's Guide to Growing an Email List Using Chatbots

By Larry Kim on May 20, 2020 10:41:49 AM

Chatbots have become a staple in major online chat platforms like Facebook Messenger, which has over 1.3 billion users. Online chat is a faster and more convenient form of communication across the board, with people from all 195 countries using it.

Topics: Artificial Intelligence
12 min read

32 Marketers on Email Marketing in the Age of Social Distancing

By Ivan LaBianca on Apr 20, 2020 4:26:48 PM

A few weeks ago, we published a quick guide to writing an effective coronavirus email. Unfortunately, it looks like we’ll be living with COVID-19 and the disruptions that come with it for a while longer. With that in mind, we wanted to understand how marketers are approaching email marketing in this new time of social distancing.

3 min read

Just Say No to A/B Testing

By Mike Donnelly on Feb 21, 2020 2:27:37 PM

It seems every article I read on “top email marketing tips” or “email marketing best practices” extols the virtues of A/B testing. Always be testing seems to be the mantra in many marketing departments. I’m about to make a bold statement that many may disagree with: Most marketers, especially in the SMB space, shouldn’t be spending resources running email A/B tests.

Topics: Email Deliverability send time personalization
14 min read

11 Email Marketing Frequency Best Practices for 2020

By Ivan LaBianca on Feb 6, 2020 7:48:00 AM

An insurance company increased revenue by 45% by sending MORE email. An ecommerce store’s revenue dropped 30% after adding a weekly email newsletter. These are both examples of the powerful effects changes to email cadence can have on your bottom line. We all know finding the right email cadence is important, but figuring out exactly how often to send marketing emails is not always straightforward. This list of email marketing frequency best practices for 2020 contains the latest research and was created to give you the tools to identify the perfect email cadence for your organization.

Topics: send time optimization send frequency optimization eCommerce Email Marketing
4 min read

HubSpot's Smart Send vs Send Time Optimization

By Mike Donnelly on Jan 29, 2020 12:00:00 AM

A few years ago, HubSpot released a feature called Smart Send, which is basically the ability to send marketing emails at the same time, across timezones- something numerous email marketing software providers had available, and many customers were asking for.  As an early HubSpot app partner, we've gotten a lot of questions, centering around, "How is HubSpot's smart time zone sending different from what Seventh Sense does for HubSpot customers?"

Topics: HubSpot send time optimization time zone sending
13 min read

How Spam Filters Work (And How to Stop Emails Going to Spam)

By Ivan LaBianca on Jan 20, 2020 4:53:13 AM

If you send marketing emails, you probably expect that the recipients on your list will at least see your subject line in their inbox. But if you're reading this article, chances are a significant number of your subscribers aren’t even seeing your emails. Why? Because they are landing in their spam folder. In this post, we’re going to take a deep dive into how spam filters work, and more importantly, how to stop emails going to spam.

Topics: Email Deliverability send frequency optimization
7 min read

Email Marketing Trends to Watch in 2020

By Ivan LaBianca on Jan 14, 2020 8:45:00 AM

It's fair to say predictions often don’t line up with reality. Remember when Bill Gates predicted the end of spam by 2006? Still, there is a lot of value in analyzing the current business environment and looking for trends to guide you as you make marketing decisions. With that in mind, I hope you enjoy our predictions for the top email marketing trends that we expect to see in 2020. We’d love to hear your comments, did we miss anything?

Topics: Artificial Intelligence Email Marketing marketing automation
6 min read

8 HubSpot Apps You Should Be Using in 2020

By Ivan LaBianca on Jan 2, 2020 6:01:34 PM

The HubSpot App Marketplace features hundreds of third-party tools you can use to connect tools, teams, processes, and data in a single stack. Don’t have time to sift through the hundreds of HubSpot apps in the ecosystem to determine which HubSpot integrations are best-of-breed? Not to worry -- we asked our friends at Revenue River, a HubSpot Diamond level agency, to give us their favorites. They tapped 6 of their top marketing specialists to give their thoughts on the top HubSpot integrations you should be using in 2020.

Topics: HubSpot GrowthStack Inbound Marketing Demand Generation
7 min read

9 Effective Strategies for a Better Black Friday Email Campaign

By Ivan LaBianca on Nov 5, 2019 7:15:00 AM

 

Last year, Black Friday generated a whopping $6.2 billion in online sales and Cyber Monday broke records as the largest day ever for online shopping. There’s no question Black Friday weekend is an extremely important time for marketers. So what can you do to optimize your Black Friday email campaign strategy?

In this post, we’ll go over 9 often-overlooked strategies and tactics to make sure your 2019 Black Friday email campaign is a record-breaker.

5 min read

How to Increase Email Engagement With Personalization

By Alyssa Crabbe on Oct 18, 2019 12:23:33 AM

As a marketing agency, we’re all too familiar with the struggles of email engagement.

Customer interests and behaviors change constantly. But your quarterly goals and product promotion schedules don’t always line up with what your customers care about. Generalized emails and batch-and-blast campaigns often miss the target, resulting in lost revenue opportunities.

Topics: Artificial Intelligence Email HubSpot Email Marketing send time optimization eCommerce Email Marketing
12 min read

Your Ultimate Guide to a Successful Email Reactivation Campaign

By Ivan LaBianca on Oct 15, 2019 5:55:22 PM

Building an email list, especially if you do it the RIGHT way, is expensive. But what happens when your hard-earned email subscribers stop engaging with your emails? If you leave them on your list and continue to email them, eventually your deliverability may suffer. If your domain reputation falls, you’ll have a harder time reaching ALL your subscribers. But just deleting them doesn't seem like a great option either, does it?

Topics: Email Marketing eCommerce Email Marketing
11 min read

Email Domain Reputation: Are your emails going to spam?

By Ivan LaBianca on Jun 17, 2019 7:31:00 AM

Has your average email open rate taken a nosedive recently? There’s a good chance your content is not to blame. If you've started to wonder, "is my email going to spam?",  you’re on the right track. Your real problem is probably not content, it's more likely poor email domain reputation causing poor email deliverability. 

Topics: Email Deliverability send frequency optimization eCommerce Email Marketing
7 min read

Intelligent Email, Deliverability Protection and More

By Mike Donnelly on Jun 6, 2019 3:05:27 PM

Over the past several years, Seventh Sense has primarily focused on helping businesses, organizations and educational institutions, use AI to understand and automate the process of sending emails to their audience at the most optimal time.

Topics: Artificial Intelligence Email HubSpot Email Marketing marketing automation marketo
3 min read

My list is bigger than yours.

By Mike Donnelly on May 16, 2019 11:05:43 AM

It’s vanity...it’s social proof…no, it’s subscriber counts!

First and foremost, I’m all for social proof as it’s one of the most valuable assets any company can have. 

Topics: Artificial Intelligence Email Email Marketing marketing automation
3 min read

How Email Marketers Can Get Started with AI

By Mike Kaput on May 6, 2019 11:36:57 AM

Imagine this: Instead of sitting in a room brainstorming email subject lines or setting up countless A/B tests or spending hours each month pulling metrics, AI tools could handle these tasks and others, with minimal human involvement and at scale.

Topics: Artificial Intelligence Email Email Marketing marketing automation
5 min read

An Experiment: Sending Email at the Worst Time vs. Personalized Times

By Mike Donnelly on Mar 22, 2019 2:13:01 AM

What would happen if we sent our monthly email newsletter at the worst engagement time vs. using send time optimization over 24-hours?

Topics: Email Marketing send time optimization send time personalization
9 min read

Inbound vs Outbound Marketing

By Ivan LaBianca on Feb 15, 2019 2:33:00 PM

Marketers (being marketers) like to re-brand things. From “account-based marketing” to “viral marketing,” over the years we’ve coined literally hundreds of terms to describe various marketing strategies and techniques. In the last 10 years, that trend has continued as a broad basket of marketing techniques which have been divided into two camps - inbound marketing vs outbound marketing.

Topics: Inbound Marketing Demand Generation
6 min read

Finding the Best Time to Send Email with Seventh Sense

By Ivan LaBianca on Feb 5, 2019 7:30:50 PM

What’s the best time to send emails, and how often should I send them?

9 min read

11 Powerful Strategies to Increase Your Repeat Purchase Rate

By Ivan LaBianca on Dec 21, 2018 1:17:53 PM

If you run an ecommerce business, you know increasing your average repeat purchase rate is important. But what makes a buyer become a loyal repeat customer?

In this blog post, we’ll break down the benefits of increasing your repeat purchase rate and then show you how to do it yourself. If you implement each of the strategies in this post, you’ll be surprised how quickly revenue can increase when you tap into your existing customer base.

Topics: Inbound Marketing eCommerce Email Marketing
2 min read

Marketo Timezone Sending vs. Send Time Optimization

By Mike Donnelly on Dec 20, 2018 1:46:11 PM

For Marketo users with email lists spanning multiple time zones, enabling the recipient timezone sending feature on email marketing campaigns is a no-brainer. Without recipient timezone sending enabled, your Marketo mail blast sent out at 9 am EST will reach your west coast readers at 6am.

If your list consists solely of early rising CEO’s, this is perfect, but most data shows open rates peak between 8-10 am.

Wait til 9 am PST?

Topics: Email Marketing marketing automation marketo send time optimization
10 min read

10 Effective Higher Education Marketing Strategies for 2019

By Ivan LaBianca on Dec 19, 2018 6:09:02 PM

The downturn in undergraduate student enrollment at universities in the US and many countries worldwide is putting pressure on university marketers to deliver. In this environment, smart institutions are focusing on streamlining and improving their schools digital marketing strategy to make sure dollars are well spent. If you are a university marketer looking to improve your program, these 10 new strategies for higher education marketing were written just for you.

Topics: Higher Education Marketing
4 min read

6 Email Marketing Strategies You Shouldn't Disregard

By Lexie Lu on Dec 14, 2018 1:37:43 PM

Email marketing is still an effective way to reach your customers with a personalized message, even as social media has become more and more popular. A well-rounded marketing strategy includes email as well as social media campaigns.

4 min read

6 CRO Strategies to Boost Your Revenue

By Lexie Lu on Dec 4, 2018 5:32:29 PM

The goal of any brand is to grab consumers' attention and encourage them to convert into customers. If there is one thing that improves revenue without spending money, it is optimizing conversions on your site. There's no point to attracting a ton of traffic if you aren’t implementing CRO strategies to convert those site visitors into long-term customers.

Topics: eCommerce Email Marketing
1 min read

7 Ways Seventh Sense is Good for Your Health

By Mike Donnelly on Oct 3, 2018 3:52:19 PM

 Do you feel stressed? You're not alone.

80% of marketers feel overloaded and understaffed and 1 in 4 say they experience "high stress" on a daily basis. Salespeople are stressed too. According to Hubspot, seven in ten sales managers say “challenging” is the number one way they’d describe their role.

I guess it's not surprising that some of the most common feedback we get from customers is that Seventh Sense makes their lives less stressful. Higher ROI from email is great, but its the "email insurance policy" that comes with sending email out over a longer time drastically reduces the likelihood of those "high stress" moments.

Topics: send time optimization
4 min read

8 Reasons NOT to Use Send Time Optimization

By Mike Donnelly on Aug 29, 2018 9:47:00 AM

It’s no secret I’m a big fan of using machine learning to improve the email experience for marketers, salespeople and their customers. But the truth is, send time optimization is NOT for everybody.

Topics: send time optimization
5 min read

6 Beautiful Ecommerce Email Examples to Inspire Yours

By Patrick Foster on Aug 9, 2018 10:24:00 AM

Every ecommerce entrepreneur knows that the foundation of your online store lies in its marketing efforts — and email is still one of the sector’s top marketing channels.

Email marketing is cheap, efficient, and flexible, and forms the backbone of pretty much every ecommerce strategy.

Topics: eCommerce Email Marketing
2 min read

Update: The Best Time to Send Email Has Been Found

By Mike Donnelly on Jul 26, 2018 5:12:10 PM

(Warning, this blogpost may contain sarcasm)

I get asked the question “what's the best time to send email?” on a regular basis. I’m happy to report there is finally a clear-cut answer:

5pm on Tuesday.

Yes. According to Inc. Magazine after analyzing 1.5 billion emails,

Smart Focus found the answer, the best time to send email is 5pm on Tuesday.
Topics: Email Marketing send time optimization eCommerce Email Marketing
11 min read

9 Ecommerce Email Marketing Best Practices for 2019

By Ivan LaBianca on Jul 8, 2018 9:02:38 PM

Ecommerce email marketing may not be the sexiest form of advertising but there’s no question its one of the most cost-effective ways to scale an ecommerce business. With an ROI of over 3800%, 56% of marketers say email is their top-performing channel for customer retention.

Topics: Email Marketing eCommerce Email Marketing
3 min read

4 Data-Backed Ways to Use Email for Lead Generation

By Gilad Maayan on Apr 17, 2018 12:12:08 PM

How's your lead generation process? If you could use a little help finding more qualified leads, email marketing can provide a variety of solutions.

Email marketing offers simple, cost-effective ways to identify leads and get them into your sales funnel – and research proves it.

Topics: Email Marketing Demand Generation
3 min read

Email Verification and Why It’s Important

By Krista Barrack on Apr 11, 2018 5:50:01 AM

Collecting email addresses is a routine part of a digital marketer’s job, but how do you know if the what you are receiving is quality? Just because you get a new subscriber does not mean the account is real, or that a typo did not happen. That’s where the importance of email verification comes in.

Topics: Email Deliverability Email Marketing
3 min read

Are you still playing punch the monkey?

By Mike Donnelly on Apr 5, 2018 3:46:34 PM

Between revelations about Facebook logging Android data and Mark Zuckerberg set to testify before Congress about Cambridge Analytica, Facebook had a bad month.

“Any social media platform, in time, is going to become MySpace,” said Sabretooth Advisors chief investment officer Scott Freeze in a recent MarketWatch article“Nobody young uses Facebook.”

Topics: Email Marketing
6 min read

The Five Levels of Demand Generation - The Secret to Fast Growth

By Doug Davidoff on Mar 19, 2018 12:25:00 PM

Over the last 15 years, my company has extensively studied organizations that are consistently growing at rates of 50, 100, 200, even 300% their industry's averages. What are the key things that these companies are doing that enable them to grow in such a way that they outpace their competition? It's like they've figured out a secret, and that's the focus of what I want to share with you today, the secret to fast growth.

Topics: Sales Demand Generation
5 min read

3 Easy Ways to Improve Your Account-Based Marketing

By Mike Donnelly on Feb 26, 2018 10:52:00 AM

 

Account-based marketing (ABM) has marketers and sales teams working together to examine the business issues facing the target prospect, map them to individuals, and tailor campaigns and sales efforts to address those issues at all levels.

Topics: Account Based Marketing Email Deliverability
5 min read

The Five Levels of Send Time Optimization

By Mike Donnelly on Feb 12, 2018 6:18:04 PM

The origin of email goes back to 1971 when even the smallest computers required a wheelbarrow to transport. In the early days, computers were a tool used for a limited set of tasks, they were part of a job for some, but it was the introduction of the Blackberry, iPhone and Android in the 2000’s that brought our inboxes to our pockets.

Topics: Email Email Marketing send time optimization send time personalization
3 min read

How to Keep Your Emails Out of the Promotions Folder

By Mike Donnelly on Jan 31, 2018 12:55:45 AM

 

I recently read a blog post by Seth Godin Please don't kill the blogs, which is an "open letter" to Google where he expresses his frustration with the way gmail has been putting his subscribers blog notifications in their "Promotions" tab instead of in the Inbox.

While I sympathize with Seth's frustration, Google, Microsoft and other ESP's (email service providers) are waging a war on spam. Many marketers still treat email as a commodity channel and blast away. 

Topics: Email Deliverability Email send frequency optimization
2 min read

Work Email Trends After Hours - Infographic

By John Murphy - President of Reachmail on Dec 15, 2017 10:39:02 PM

The great part about email is that it means we can get work done no matter what time it is. Unfortunately, the not-so- great part about email is that it means we think we should get work done no matter what time it is. If you ask American professionals what their biggest source of stress and worry is at work, they’re likely to say it’s the anxiety they feel when looking at their email inboxes. Because emails pour into our inboxes constantly throughout the workday, we’re always aware that there’s a pile of questions sitting there waiting for us to answer them — some of which may be urgent.

Topics: Email Email Marketing
5 min read

The Missing Link to Email Marketing Success - Frequency Optimization

By Mike Donnelly on Dec 10, 2017 12:34:37 AM

Why do we send marketing emails? To educate, inform and have our subscribers engage.How often is too oftenEmily loves email. In fact, she runs a company whose primary customer outreach is via email! Her inbox overflows on the weekends. During the week she tries to dig out so she can stay on top of business, but it’s always a challenge.

Topics: HubSpot Email Marketing send time optimization send time personalization send frequency optimization send frequency personalization
4 min read

What 5 years of building marketing automation programs has taught us

By Devin Ross on Aug 22, 2017 11:49:10 PM

Five years ago when MPULL was founded, we were seen as innovative for setting up marketing automation that was simply a series of “smart emails” sent after someone downloaded an ebook.

We’ve learnt a fair amount about what works, and what doesn’t. Here are our findings:

Topics: Email Email Marketing marketing automation
2 min read

Is Email Marketing a Commodity?

By Mike Donnelly on Aug 17, 2017 12:10:08 AM

As an entrepreneur with a vested interested in email, not so long ago I’d argue with anyone that email marketing wasn’t a commodity. A recent conversation with an industry colleague changed my perspective. Looking at Merriam-Webster, a commodity is a ‘mass-produced unspecialized product’. By that definition, the sending of old-fashioned email blasts is clearly a commodity. Everybody can (and likely does) do it.

Topics: Email Deliverability Email Email Marketing
4 min read

Inbound Marketing & the Prom Date

By Park Ticer on Aug 7, 2017 12:53:24 PM

How do you woo your cherished customers?  Choose the perfect profile picture.  Craft the perfect, unassuming yet eye-catching description of your life and what you have to offer.  And maybe, just maybe, they’ll swipe right.

This is the culture we live in, and in many ways, it is the marketing world we live in.  With a million options swirling around them, customers of every kind hold control over the buying process.  Even in the B2B realm, customers are used to having a multitude of choices and the ability to take their time in choosing.  

Topics: CRM HubSpot Inbound Marketing
4 min read

Show Up, Don't be a D*ck and Add Value

By Mike Donnelly on Jul 20, 2017 2:33:35 AM

I have heard often that sales people are the easiest people to sell to.  I never thought I fell into this camp until a recent experience reminded me how important the buyer's journey is.  In this case, I was the eager buyer.  And by the end of my journey, I was reminded of a profane yet still memorable axiom taught to me by one of my best mentors on how a seller should treat a buyer: 

Topics: HubSpot Sales Sales Process
3 min read

Why We Partnered With Databox

By Mike Donnelly on Jul 11, 2017 11:59:49 AM

You can’t get to your final destination if you don’t know where you are. Every leadership team knows they have to keep an eye on important KPIs like ad performance, email engagement, leads, conversions, etc. Depending on how many different programs and platforms you use, tracking your metrics can be very challenging — your numbers are all in different locations.

Topics: Email HubSpot Databox Business Intelligence
4 min read

Artificial Intelligence is Changing Email - Get Ahead or Fall Behind

By Mike Donnelly on Jun 13, 2017 4:03:12 PM

While a world in which computers are sentient beings may still be a long way off, artificial intelligence has developed at a rocket-fast pace in the last several years. We can now do things with the help of collective intelligence that we would never have thought possible. And that power is being applied to everything from the HIV pandemic to. . . email.

With the help of artificial intelligence, you can now know what content individual subscribers will find valuable, know exactly where they are in the buying/customer journey, and know when each subscriber is most likely to open and engage with your email. This is not only the future of email marketing, it’s happening now. And your competitors are using it to reel in prospects and keep customers loyal, so you might want to get on board!

Topics: Artificial Intelligence Email Email Marketing marketing automation
1 min read

Reenrollment Criteria in HubSpot Workflows

By Mike Donnelly on May 31, 2017 11:48:38 AM

When working on some more advanced workflows within HubSpot, I realized that you can only re-enroll contacts based on specific criteria. Then it dawned me that I could use a Seventh Sense webhook to re-enroll a contact based on any criteria or property I desired.To provide some more context, I was trying to have contacts re-enroll based on when a custom property had been met. Learning that this was not possible, I banged my head against the wall for some time trying to figure out how I accomplish this. The answer was quite simple and was in front of me the whole time.

Topics: HubSpot Workflows Reenrollment criteria
3 min read

How Seventh Sense Works with HubSpot’s Growth Stack to Get Results

By Mike Donnelly on Apr 19, 2017 7:00:00 AM

HubSpot's Growth Stack is a set of fully-integrated tools to help businesses find and connect with new customers. The growth stack brings marketing and sales tools together, allowing both departments to automatically share insight on leads that Marketing is nurturing and prospects that Sales is working.

1 min read

The ROI of Send Time Optimization

By Mike Donnelly on Mar 21, 2017 11:45:53 PM

Sure, send time optimization sounds cool. What's not to love about taking advantage of the data you have on each of your contacts (when they open, click, and convert, by time of day and day of week), and scheduling your emails to send to each contact at the time when each is most likely to engage with your email?

Topics: send time optimization
2 min read

When do HubSpot's Diamond Partners Send Blog Notifications?

By Mike Donnelly on Mar 21, 2017 11:38:42 PM

As someone who is not a marketer by trade (my career was software engineering to begin and then 13 years of enterprise sales), I read A LOT. So as a very curious person, I signed up for a few of HubSpot's Diamond Partners' blogs to digest as much as I could.

3 min read

3 Things CEOs Want from Marketing

By Mike Donnelly on Mar 21, 2017 11:33:57 PM

Marketing is sometimes a difficult world to understand. We have an endless and always-evolving dictionary of jargon that's helpful for those that speak the language but confusing to those who don't. We deal with nonlinear processes and the complex realm of human psychology and persuasion that doesn't always reduce to a spreadsheet.

2 min read

Retainer and Repeat or Value Added Service?

By Mike Donnelly on Mar 21, 2017 11:24:32 PM

This is a bit of a touchy subject. And much like Donald Trump, I'm sure I'm going to offend some potential allies with this post. As a career technology salesperson who has turned his attention to helping marketing professionals, I've learned quite a bit about the challenges marketers face. I really wish I could take back all those things I said about "What the hell does marketing do, anyway?"

3 min read

Why Prospects Respond Negatively, and What To Do About It.

By Mike Donnelly on Mar 21, 2017 11:20:50 PM

I recently got a snarky email from a prospect I'd been sending emails to — emails that I thought were helpful and valuable. Obviously, this prospect didn't think as much of my emails as I did. What went wrong?

3 min read

Ill—mail and How it's Hurting You!

By Mike Donnelly on Mar 21, 2017 11:15:21 PM

In general, people are bombarded with email. According to research by The Radicati Group, the average business professional receives and sends 122 emails per day, while C-level executives receive 3-6 times that number.

Fast Company recently mentioned a study showing that 55% of all email users admit that they don’t open and read messages regularly—whether business or personal. These days, maintaining "inbox zero" means you’re either OCD or in sales.

3 min read

A Better Solution to Graymail

By Mike Donnelly on Mar 21, 2017 11:05:29 PM

Not too long ago, HubSpot published a post explaining how they unsubscribed 250,000 people from their HubSpot Marketing Blog. They went from 550,000 total subscribers down to 300,000, in order to avoid a very real problem known as graymail.

5 min read

5 Overlooked Email Marketing Tatics

By NIRAJ RANJAN ROUT on Mar 21, 2017 10:57:42 PM

Email marketing yields an average 4,300% return on investment for businesses in the United States. (Direct Marketing Association). This is too significant a number to go wrong with your email marketing strategy!In email marketing, most marketers seem to focus too much on factors like frequency of the emails or the volume of your mailing list when there are several other overlooked, but game-changing strategies to focus on.

3 min read

It's Better at the Top: The Psychology of Inbox Priority

By Mike Donnelly on Mar 21, 2017 10:33:34 PM

People are hardwired to act habitually. Neuroscientists have traced our habit-based behaviors to a separate part of the brain from where decisions are made. And as soon as a behavior becomes habitual, the decision-making part of the brain goes on pause.

Email Habits are Hard to Break

It turns out that the habits we form using our email inboxes fall into the same category as other habits — we're very predictable in the way we use email.

3 min read

Perfect Timing: The Best Time to Send Email

By Mike Donnelly on Mar 21, 2017 10:20:37 PM

Every salesperson and marketer wants to know, "When is the best time to send email?" We spend hours crafting our email campaigns and sales emails, creating copy and messages that we know will get a response—if they're seen. We need our recipients to open our emails in order to engage.

But so many emails go unseen, thanks to the sheer number of emails individuals receive daily. On any given day, our prospects are dealing with 100+ messages in their inboxes.

Topics: Sales Email Marketing send time optimization
2 min read

Should you care what time you press send?

By Mike Donnelly on Mar 20, 2017 7:06:54 PM

As a career salesperson, nothing was worse than hearing from an existing or prospective client days after I sent an email and being asked "where's your proposal?".I knew it meant an immediate loss in trust and a slipped sales cycle. My usual response, "I sent it to you at 9AM on Monday and left a follow up voicemail" and the following reply of "oh, there it is...I usually have all day meetings on Mondays and don't check emails till after the kids go to bed" helped to repair the trust (partially), but I could never get back the time lost in the sales cycle.

1 min read

How Email Open Tracking Works

By Mike Donnelly on Mar 20, 2017 6:15:35 PM

Marketing automation systems; Marketo, Constant Contact, Mail Chimp, Eloqua, Act-On, Hubspot, etc. have been using email open tracking for years as a way to measure success of their email campaigns. In this post, we'll review how these technologies work and how they don't. 

Several companies have brought this same technology to sales professionals. I'm a huge fan of Yesware, Boomerang and Hubspot Sales (my favorite).

2 min read

What the time of your emails reveal about you

By Mike Donnelly on Mar 20, 2017 5:28:08 PM

It's no secret that we create data day in and day out that is being captured and used to profile our behavior. Whether that be when we're more likely to take a vacation, buy a book on Amazon, buy a new iPhone, or even if we're about to have a baby. More and more we are finding ways to gain value from previously ignored data. Take, for instance, one of my favorite movies, "Moneyball". Billy Beane took the A's to the playoffs on a shoestring budget by looking at the data no-one else was looking at. Baseball has never been the same since.