Deliverability, send-time optimization, audience engagement, and the future of email marketing - written by the people who build Seventh Sense.
The first hour engagement email window is where most of your real engagement happens. If your STO misses it, your campaign is already losing — even if open rate looks fine.
Read more →
An email blackout period is a window where you stop all sends. Done right, it protects engagement. Done wrong (with a burst-send after), it tanks it.
Read more →
Email engagement latency — the gap between send and first open — is the only metric that proves your send time optimization is working. Here's why platforms hide it.
Read more →
Send time optimization HubSpot skeptics are usually right about the wrong things. Here's the math on why recipient-level STO actually moves engagement.
Read more →
HubSpot dedicated IP isn't an automatic win. Here's the volume threshold where it makes sense, when shared is better, and what IP warming requires.
Read more →
The Gmail promotions tab HubSpot problem isn't always a problem. Here's how Gmail decides, what triggers Promotions, and when escape is worth chasing.
Read more →
Email seed list testing reveals provider-specific inbox placement before your real recipients do. Here's how to set one up that actually catches problems.
Read more →
How we rebuilt a HubSpot site as code in git, deployed it over the API, and learned where the generative AI workflow helped and broke.
Read more →
Email inbox placement is what actually drives engagement, but HubSpot only reports delivery. Here's the difference, and how to measure what really matters.
Read more →
How SPF, DKIM, and DMARC protect HubSpot sender reputation, where each protocol falls short, and which DNS mistakes hurt inbox placement.
Read more →
A practical 15-minute HubSpot email audit you can run today to find collisions, over-messaged contacts, and the workflows quietly damaging your deliverability.
Read more →
Email over-messaging quietly degrades deliverability long before recipients complain. Here's how mailbox providers measure it, and how to see it in your portal.
Read more →
The HubSpot email frequency cap is narrower than most marketers assume. Here's exactly what it covers, what it skips, and how to think about frequency properly.
Read more →
Email collisions happen when multiple HubSpot workflows send the same contact several emails on the same day. Frequency caps don't stop it. Here's what does.
Read more →
How HubSpot email marketers can use send-time optimization and engagement data to improve campaign ROI without rebuilding workflows.
Read more →
A better way to diagnose HubSpot email deliverability, fix inbox placement issues, and automate healthier sending from root causes.
Read more →
A three-step HubSpot email deliverability guide for diagnosing inbox placement issues, fixing root causes, and automating healthier sends.
Read more →
Differences between True Ecosystem Builders and Free R&D Labs in platform companies and how they impact developers, customers, and app partners.
Read more →
Focus on authority, personalized email strategies, long-tail SEO, and video content. Adapt quickly to stay ahead in the fast-changing marketing landscape.
Read more →
In this post, we'll examine the pros and cons of using a HubSpot dedicated IP and look at a few other common misconceptions about email deliverability.
Read more →
In this post, we’re going to take a deep dive into how spam filters work, and more importantly, how to stop emails going to spam.
Read more →
Are you ready to take your ecommerce email marketing to the next level 2022? These 12 ecommerce email marketing best practices are just what you need.
Read more →
If you run an ecommerce business, you know increasing your average repeat purchase rate is important, so what makes a buyer become a loyal repeat customer?
Read more →
Looking for strategies to improve schools marketing in 2022? These 12 new strategies for higher education marketing were written just for you.
Read more →
We created this list of email marketing frequency best practices for 2022 to give you the tools to identify the best email cadence for your organization.
Read more →
You've got questions and with split test automation for HubSpot, you've got answers!
Read more →
Testing and audience creation capabilities in HubSpot workflows are limited. Split test automation by Seventh Sense solves these challenges.
Read more →
What Billy Beane did to baseball I've set out to do with communication data. Understand it in every way, shape and form.
Read more →
This Guide will help you set up Google Postmaster Tools, and then take a look at the different dashboards within Postmaster Tools and how to use them.
Read more →
This guide will help you to avoid the most common pitfalls and get the most accurate results possible when A/B testing send time optimization.
Read more →
Key takeaways from Validity's 2021 Email Marketing Benchmark Report, including deliverability, engagement, and list-quality lessons.
Read more →
Seventh Sense is a powerful email optimization tool, but we recognize it's not always been straightforward to use or easy to maintain. Up until now, integr
Read more →
The Seventh Sense workflow integration with HubSpot, automates a previously complex task of building out workflows, which was “immensely complicated.”
Read more →
If you’re struggling with a less-than-ideal domain reputation and/or poor email deliverability, take a closer look at your database’s email engagement.
Read more →
Did you know that if your email list contains 10% or more invalid addresses, email service providers may deliver less than half of your emails?
Read more →
If emails aren’t being seen by your subscribers, what’s the point in sending them? Learn the 22 email deliverability best practices you need to know.
Read more →
With a chatbot, you can turn your email list, and then your whole marketing campaign, from a donkey into a unicorn.
Read more →
See the perspectives of 32 marketers on how they are approaching email during the COVID-19 pandemic.
Read more →
Over the past few years, I’ve encountered many marketing teams that treat A/B testing like a check box, instead of testing with a strategy in mind.
Read more →
How are HubSpot's Smart Timezone Sending and True Send Time Optimization different?
Read more →
Social media managers learned the hard way that organic reach was a setting Facebook could easily tweak in 2012 when organic reach plummeted.
Read more →
Are you looking to improve your HubSpot marketing stack in 2020? Here are the top HubSpot Apps you should be using in 2020.
Read more →
In this post, we’ll go over 9 often-overlooked strategies and tactics to make sure your 2019 Black Friday email campaign is a record-breaker.
Read more →
Struggling with email engagement? Learn how to use send-time optimization and dynamic content to personalize emails and attract more customers.
Read more →
Learn the in’s and out’s of what makes a successful email reactivation campaign, and the exact steps you need to create your own.
Read more →
Even with a healthy IP reputation, a poor domain reputation can land emails in spam. See what you can do to fix this problem.
Read more →
What does an intelligent email marketing assistant look like?
Read more →
Do email subscriber counts really matter or should we be focussing on our active or engaged audience as the key metric?
Read more →
Getting started with AI isn’t as hard as you might think—and doing so can give you a significant competitive advantage if you’re running email campaigns.
Read more →
What would happen if we sent our monthly email newsletter at the worst engagement time vs. using send time personalization over 24-hours?
Read more →
What's the difference between inbound and outbound marketing? And which one is best suited for your needs?
Read more →
What’s the best time to send emails, and how often should I send them? We built Seventh Sense to answer these two questions.
Read more →
For Marketo users with email lists spanning multiple time zones, enabling the new timezone sending feature on email marketing campaigns is a no brainer.
Read more →
Email marketing is still an effective way to reach your customers with a personalized message, even as social media has become more and more popular.
Read more →
If there is one thing that improves revenue without spending money, it is optimizing conversions on your site.
Read more →
Ever sent an email with a broken link, or a spelling error? Ever sent a promotion only to run out of stock on the promoted item?
Read more →
It’s no secret I’m a big fan of using machine learning to improve the email experience, but the truth is, send time optimization is NOT for everybody.
Read more →If your email marketing needs a bit of a refresh, why not learn from the best with these 6 beautiful ecommerce email examples....
Read more →
I get asked the question “what's the best time to send email?” on a regular basis. I’m happy to report there is finally a clear-cut answer:
Read more →
Email marketing offers simple, cost-effective ways to identify leads and get them into your sales funnel – and research proves it.
Read more →
Collecting email addresses is a routine part of a digital marketer’s job, but how do you know if the what you are receiving is quality?
Read more →
Facebook won’t let you run Punch the Monkey type ads, but nothing stops email marketers from blasting irrelevant content to their entire list.
Read more →
What are the key things that unicorn companies are doing that enable them to grow in such a way that they outpace their competition?
Read more →
If you have an account based marketing strategy, but haven't thought about an email delivery strategy, you're hurting your program and your sales team.
Read more →
Email send time optimization is a term that has been used to describe a lot of different technologies. What are the differences and what's best for you?
Read more →
Learn how to use email engagement segmentation to keep your emails out of the gmail promotions folder.
Read more →
A survey of 1,000 Americans reveals some interesting aspects about the after-hours email habits of professionals.
Read more →
If you treat email marketing a as a commodity then you'll get commodity results.
Read more →
Common sales process mistakes that reduce trust, slow deals, and make outreach feel generic, plus practical ways to show up and add value.
Read more →
Why Seventh Sense partnered with Databox to make HubSpot email analytics easier to track, benchmark, and share across marketing teams.
Read more →
Advanced HubSpot workflows to solve any problem using webhooks.
Read more →
What is email send time optimization really worth? We dug deep into our data to find the real ROI of truly personalized email delivery.
Read more →
I recently sat down with the CEO of a multi-billion dollar sales and marketing technology company, to get some insight into what CEOs want from marketing.
Read more →
It turns out that the habits we form using our email inboxes fall into the same category as other habits — we're very predictable in the way we use email.
Read more →
What is the best time to send sales and marketing emails? We crunched the numbers and the answer might surprise you!
Read more →
We've found that sending emails at the right time increases the chance of a response by over 38% across the board.
Read more →
To track an email, the software inserts a transparent pixel (think of this as a small picture you can't see) in your email.
Read more →