6 min read

8 HubSpot Apps You Should Be Using in 2020

By Ivan LaBianca on Jan 2, 2020 6:01:34 PM

The HubSpot App Marketplace features hundreds of third-party tools you can use to connect tools, teams, processes, and data in a single stack. Don’t have time to sift through the hundreds of HubSpot apps in the ecosystem to determine which HubSpot integrations are best-of-breed? Not to worry -- we asked our friends at Revenue River, a HubSpot Diamond level agency, to give us their favorites. They tapped 6 of their top marketing specialists to give their thoughts on the top HubSpot integrations you should be using in 2020.

Topics: HubSpot GrowthStack Inbound Marketing Demand Generation
9 min read

Inbound vs Outbound Marketing

By Ivan LaBianca on Feb 15, 2019 2:33:00 PM

Marketers (being marketers) like to re-brand things. From “account-based marketing” to “viral marketing,” over the years we’ve coined literally hundreds of terms to describe various marketing strategies and techniques. In the last 10 years, that trend has continued as a broad basket of marketing techniques which have been divided into two camps - inbound marketing vs outbound marketing.

Topics: Inbound Marketing Demand Generation
3 min read

4 Data-Backed Ways to Use Email for Lead Generation

By Gilad Maayan on Apr 17, 2018 12:12:08 PM

How's your lead generation process? If you could use a little help finding more qualified leads, email marketing can provide a variety of solutions.

Email marketing offers simple, cost-effective ways to identify leads and get them into your sales funnel – and research proves it.

Topics: Email Marketing Demand Generation
6 min read

The Five Levels of Demand Generation - The Secret to Fast Growth

By Doug Davidoff on Mar 19, 2018 12:25:00 PM

Over the last 15 years, my company has extensively studied organizations that are consistently growing at rates of 50, 100, 200, even 300% their industry's averages. What are the key things that these companies are doing that enable them to grow in such a way that they outpace their competition? It's like they've figured out a secret, and that's the focus of what I want to share with you today, the secret to fast growth.

Topics: Sales Demand Generation