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Champion Receivability

Posted by Park Ticer Sep 5, 2017 10:26:16 AM

How is your email received?

You may have heard the old baseball maxim “pitching wins championships.”  A starting pitcher has the most touches on the ball of any player on the baseball diamond and is largely responsible for the team’s success.

As it is easy to get distracted by the pitch, many of us overlook the receiving of the ball.  To a large degree, the catcher is the most important playmaker – they are the only player with a view of the entire field. 

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Topics: Email Deliverability, Artificial Intelligence, Email

Artificial Intelligence is Changing Email - Get Ahead or Fall Behind

Posted by Mike Donnelly Jun 13, 2017 4:03:12 PM

While a world in which computers are sentient beings may still be a long way off, artificial intelligence has developed at a rocket-fast pace in the last several years. We can now do things with the help of collective intelligence that we would never have thought possible. And that power is being applied to everything from the HIV pandemic to. . . email.

With the help of artificial intelligence, you can now know what content individual subscribers will find valuable, know exactly where they are in the buying/customer journey, and know when each subscriber is most likely to open and engage with your email. This is not only the future of email marketing, it’s happening now. And your competitors are using it to reel in prospects and keep customers loyal, so you might want to get on board!

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Topics: Artificial Intelligence, Email