Stop relying on gut instinct, pundits and guesswork with your email marketing channel's results. Easily run A/B, 3 or even 5-way multivariate tests in your HubSpot workflows using the Split Test Automation workflow action. All of this with zero personally identifiable information (PII) ever exchanging hands.
Testing is an important part of optimizing your marketing campaigns, but until now, testing capabilities in HubSpot workflows have been limited. We built the split test automation workflow action to scratch our own itch, and to solve a common problem among HubSpot users.
Stop downloading contacts to a spreadsheet, assigning them a randomized number and uploading them to test elements within your workflows.
Tired of inconclusive results or only being able to test two versions / elements within your campaigns? Real A/B/etc. testing is hard, however, it doesn't have to be. Run your test as long, or as short as you want. When you’re satisfied with the outcome, YOU pick the winner. What will you test first?
Test things like send times, preview text, content, subject lines, HTML vs. plain text, delays between emails, number of emails sent in a nurture stream / automated campaign, email from name, CTA positioning or color, number of promoted items, email frequency, Seventh Sense's email health tool, etc. Really anything!
