2 min read

Introducing: Seventh Sense Custom Workflow Actions for HubSpot

By Ivan LaBianca on Apr 14, 2021 10:40:21 AM

Seventh Sense is a powerful email optimization tool, but we recognize it's not always been straightforward to use or easy to maintain. Up until now, integrating Seventh Sense with nurture campaigns and multistep workflows has only been possible via webhooks and required a HubSpot Enterprise Subscription.

Topics: HubSpot Workflows Email HubSpot marketing automation send time optimization send time personalization
3 min read

How Imagine Used the Seventh Sense Integration with HubSpot to Optimize Email Workflows + Improve Engagement

By Mike Donnelly on Apr 14, 2021 9:53:33 AM

Imagine is a business development company that offers Go-To-Market services, revenue operations optimization, HubSpot consulting, and more to help businesses overcome roadblocks and barriers to growth.

Topics: HubSpot Workflows Artificial Intelligence HubSpot Email Marketing
4 min read

HubSpot's Smart Send vs Send Time Optimization

By Mike Donnelly on Jan 29, 2020 12:00:00 AM

A few years ago, HubSpot released a feature called Smart Send, which is basically the ability to send marketing emails at the same time, across timezones- something numerous email marketing software providers had available, and many customers were asking for.  As an early HubSpot app partner, we've gotten a lot of questions, centering around, "How is HubSpot's smart time zone sending different from what Seventh Sense does for HubSpot customers?"

Topics: HubSpot send time optimization time zone sending
5 min read

How to Increase Email Engagement With Personalization

By Alyssa Crabbe on Oct 18, 2019 12:23:33 AM

As a marketing agency, we’re all too familiar with the struggles of email engagement.

Customer interests and behaviors change constantly. But your quarterly goals and product promotion schedules don’t always line up with what your customers care about. Generalized emails and batch-and-blast campaigns often miss the target, resulting in lost revenue opportunities.

Topics: Artificial Intelligence Email HubSpot Email Marketing send time optimization eCommerce Email Marketing
7 min read

Intelligent Email, Deliverability Protection and More

By Mike Donnelly on Jun 6, 2019 3:05:27 PM

Over the past several years, Seventh Sense has primarily focused on helping businesses, organizations and educational institutions, use AI to understand and automate the process of sending emails to their audience at the most optimal time.

Topics: Artificial Intelligence Email HubSpot Email Marketing marketing automation marketo
5 min read

The Missing Link to Email Marketing Success - Frequency Optimization

By Mike Donnelly on Dec 10, 2017 12:34:37 AM

Why do we send marketing emails? To educate, inform and have our subscribers engage.How often is too oftenEmily loves email. In fact, she runs a company whose primary customer outreach is via email! Her inbox overflows on the weekends. During the week she tries to dig out so she can stay on top of business, but it’s always a challenge.

Topics: HubSpot Email Marketing send time optimization send time personalization send frequency optimization send frequency personalization
4 min read

Inbound Marketing & the Prom Date

By Park Ticer on Aug 7, 2017 12:53:24 PM

How do you woo your cherished customers?  Choose the perfect profile picture.  Craft the perfect, unassuming yet eye-catching description of your life and what you have to offer.  And maybe, just maybe, they’ll swipe right.

This is the culture we live in, and in many ways, it is the marketing world we live in.  With a million options swirling around them, customers of every kind hold control over the buying process.  Even in the B2B realm, customers are used to having a multitude of choices and the ability to take their time in choosing.  

Topics: CRM HubSpot Inbound Marketing
4 min read

Show Up, Don't be a D*ck and Add Value

By Mike Donnelly on Jul 20, 2017 2:33:35 AM

I have heard often that sales people are the easiest people to sell to.  I never thought I fell into this camp until a recent experience reminded me how important the buyer's journey is.  In this case, I was the eager buyer.  And by the end of my journey, I was reminded of a profane yet still memorable axiom taught to me by one of my best mentors on how a seller should treat a buyer: 

Topics: HubSpot Sales Sales Process
3 min read

Why We Partnered With Databox

By Mike Donnelly on Jul 11, 2017 11:59:49 AM

You can’t get to your final destination if you don’t know where you are. Every leadership team knows they have to keep an eye on important KPIs like ad performance, email engagement, leads, conversions, etc. Depending on how many different programs and platforms you use, tracking your metrics can be very challenging — your numbers are all in different locations.

Topics: Email HubSpot Databox Business Intelligence