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The Missing Link to Email Marketing Success - Email Frequency Optimization

Dec 10, 2017 12:34:37 AM / by Mike Donnelly posted in HubSpot, Email Marketing, send time optimization, send time personalization, send frequency optimization, send frequency personalization

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Why do we send marketing emails? To educate, inform and have our subscribers engage.

How often is too often

Emily loves email. In fact, she runs a company whose primary customer outreach is via email! Her inbox overflows on the weekends. During the week she tries to dig out so she can stay on top of business, but it’s always a challenge.

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Inbound Marketing & the Prom Date

Aug 7, 2017 12:53:24 PM / by Park Ticer posted in CRM, HubSpot, Inbound Marketing

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How do you woo your cherished customers?  Choose the perfect profile picture.  Craft the perfect, unassuming yet eye-catching description of your life and what you have to offer.  And maybe, just maybe, they’ll swipe right.

This is the culture we live in, and in many ways, it is the marketing world we live in.  With a million options swirling around them, customers of every kind hold control over the buying process.  Even in the B2B realm, customers are used to having a multitude of choices and the ability to take their time in choosing.  

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Show Up, Don't be a D*ck and Add Value

Jul 20, 2017 2:33:35 AM / by Mike Donnelly posted in HubSpot, Sales, Sales Process

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I have heard often that sales people are the easiest people to sell to.  I never thought I fell into this camp until a recent experience reminded me how important the buyer's journey is.  In this case, I was the eager buyer.  And by the end of my journey, I was reminded of a profane yet still memorable axiom taught to me by one of my best mentors on how a seller should treat a buyer: 

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Why We Partnered With Databox

Jul 11, 2017 11:59:49 AM / by Mike Donnelly posted in Email, HubSpot, Databox, Business Intelligence

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You can’t get to your final destination if you don’t know where you are. Every leadership team knows they have to keep an eye on important KPIs like ad performance, email engagement, leads, conversions, etc. Depending on how many different programs and platforms you use, tracking your metrics can be very challenging — your numbers are all in different locations.

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HubSpot Smart Time Zone Sending vs Send Time Personalization

Mar 21, 2017 11:30:01 PM / by Mike Donnelly posted in HubSpot, send time optimization, time zone sending

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HubSpot recently released a new feature in beta called Smart Timezone Sending - something that several email marketing software providers (like MailChimp) have available, and many customers were starting to ask for. Since the release, I've gotten a lot of questions, centering around, "How is timezone sending different from what Seventh Sense does for HubSpot customers?" While totally different technologies, they can easily be confused, and understandably so.

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