You've got questions and with split test automation for HubSpot, you've got answers!

At Seventh Sense, we don't believe in silver bullets, but rather real answers live within data. As one of our favorite sayings goes, "in God we trust, all others must bring data."

Testing and audience creation is an important part of optimizing your email marketing campaigns.  However, until now, testing capabilities in HubSpot workflows (the platform we use at Seventh Sense) were limited. This is what led us to build a custom workflow action (split test automation) to scratch our own itch and solve a common problem among HubSpot users.

Seventh Sense is a powerful email optimization tool, but we recognize it's not always been straightforward to use or easy to maintain. Up until now, integrating Seventh Sense with nurture campaigns and multistep workflows has only been possible via webhooks and required a HubSpot Enterprise Subscription.

Imagine is a business development company that offers Go-To-Market services, revenue operations optimization, HubSpot consulting, and more to help businesses overcome roadblocks and barriers to growth.

A few years ago, HubSpot released a feature called Smart Send, which is basically the ability to send marketing emails at the same time, across timezones- something numerous email marketing software providers had available, and many customers were asking for.  As an early HubSpot app partner, we've gotten a lot of questions, centering around, "How is HubSpot's smart time zone sending different from what Seventh Sense does for HubSpot customers?"

As a marketing agency, we’re all too familiar with the struggles of email engagement.

Customer interests and behaviors change constantly. But your quarterly goals and product promotion schedules don’t always line up with what your customers care about. Generalized emails and batch-and-blast campaigns often miss the target, resulting in lost revenue opportunities.

Over the past several years, Seventh Sense has primarily focused on helping businesses, organizations and educational institutions, use AI to understand and automate the process of sending emails to their audience at the most optimal time.

I have heard often that sales people are the easiest people to sell to.  I never thought I fell into this camp until a recent experience reminded me how important the buyer's journey is.  In this case, I was the eager buyer.  And by the end of my journey, I was reminded of a profane yet still memorable axiom taught to me by one of my best mentors on how a seller should treat a buyer: 

You can’t get to your final destination if you don’t know where you are. Every leadership team knows they have to keep an eye on important KPIs like ad performance, email engagement, leads, conversions, etc. Depending on how many different programs and platforms you use, tracking your metrics can be very challenging — your numbers are all in different locations.