SEVENTH SENSE BLOG

7 Ways Seventh Sense is Good for Your Health

Posted by Mike Donnelly Oct 3, 2018 3:52:19 PM

 Do you feel stressed? You're not alone.

80% of marketers feel overloaded and understaffed and 1 in 4 say they experience "high stress" on a daily basis. Salespeople are stressed too. According to Hubspot, seven in ten sales managers say “challenging” is the number one way they’d describe their role.

I guess it's not surprising that some of the most common feedback we get from customers is that Seventh Sense makes their lives less stressful. Higher ROI from email is great, but its the "email insurance policy" that comes with sending email out over a longer time drastically reduces the likelihood of those "high stress" moments.

Read More

Topics: send time optimization

11 Email Marketing Frequency Best Practices for 2018

Posted by Ivan L Sep 13, 2018 3:17:03 PM

An insurance company increased revenue by 45% by sending MORE email. An ecommerce store’s revenue drops 30% after adding a weekly email newsletter. These are both examples of the powerful effects changes to email cadence can have on your bottom line. We all know finding the right email cadence is important, but figuring out exactly how often to send marketing emails is not always straightforward. This list of email marketing frequency best practices for 2018 contains the latest research on best practices, and was created to give you the tools to identify the perfect email cadence for your organization.

Read More

Topics: send frequency optimization, eCommerce Email Marketing, send time optimization

8 Reasons NOT to Use Send Time Optimization

Posted by Mike Donnelly Aug 29, 2018 9:47:00 AM

It’s no secret I’m a big fan of using machine learning to improve the email experience for marketers, salespeople and their customers. But the truth is, send time optimization is NOT for everybody.

Read More

Topics: send time optimization

Update: The Best Time to Send Email Has Been Found

Posted by Mike Donnelly Jul 26, 2018 5:12:10 PM

(Warning, this blogpost may contain sarcasm)

I get asked the question “what's the best time to send email?” on a regular basis. I’m happy to report there is finally a clear-cut answer:

5pm on Tuesday.

Yes. According to Inc. Magazine after analyzing 1.5 billion emails,

Smart Focus found the answer, the best time to send email is 5pm on Tuesday. Read More

Topics: send time optimization, eCommerce Email Marketing, Email Marketing

The Five Levels of Send Time Optimization

Posted by Mike Donnelly Feb 12, 2018 6:18:04 PM

The origin of email goes back to 1971 when even the smallest computers required a wheelbarrow to transport. In the early days, computers were a tool used for a limited set of tasks, they were part of a job for some, but it was the introduction of the Blackberry, iPhone and Android in the 2000’s that brought our inboxes to our pockets.

Read More

Topics: send time optimization, Email Marketing, Email, send time personalization

Marketo Timezone Sending vs. True Send Time Optimization

Posted by Mike Donnelly Jan 17, 2018 5:13:58 PM

For Marketo users with email lists spanning multiple time zones, enabling the new recipient timezone sending feature on email marketing campaigns is a no-brainer. Without recipient timezone sending enabled, your Marketo mail blast sent out at 9 am EST will reach your west coast readers at 6am.

If your list consists solely of early rising CEO’s, this is perfect, but most data shows open rates peak between 8-10 am.

Wait til 9 am PST?

Read More

Topics: Email Marketing, marketo, marketing automation, send time optimization

The Missing Link to Email Marketing Success - Email Frequency Optimization

Posted by Mike Donnelly Dec 10, 2017 12:34:37 AM

Why do we send marketing emails? To educate, inform and have our subscribers engage.How often is too oftenEmily loves email. In fact, she runs a company whose primary customer outreach is via email! Her inbox overflows on the weekends. During the week she tries to dig out so she can stay on top of business, but it’s always a challenge.

Read More

Topics: HubSpot, Email Marketing, send time optimization, send frequency optimization, send frequency personalization, send time personalization

The ROI of Send Time Optimization

Posted by Mike Donnelly Mar 21, 2017 11:45:53 PM

Sure, send time optimization sounds cool. What's not to love about taking advantage of the data you have on each of your contacts (when they open, click, and convert, by time of day and day of week), and scheduling your emails to send to each contact at the time when each is most likely to engage with your email?

Read More

Topics: send time optimization

HubSpot Smart Time Zone Sending vs Send Time Personalization

Posted by Mike Donnelly Mar 21, 2017 11:30:01 PM

HubSpot recently released a new feature in beta called Smart Time Zone Sending - something that several email marketing software providers (like MailChimp) have available, and many customers were starting to ask for. Since the release, I've gotten a lot of questions, centering around, "How is Hubspot's time zone sending different from what Seventh Sense does for Hubspot Customers?"

Read More

Topics: send time optimization, HubSpot, time zone sending

Perfect Timing: The Best Time to Send Email

Posted by Mike Donnelly Mar 21, 2017 10:20:37 PM

Every salesperson and marketer wants to know, "When is the best time to send email?" We spend hours crafting our email campaigns and sales emails, creating copy and messages that we know will get a response—if they're seen. We need our recipients to open our emails in order to engage.

But so many emails go unseen, thanks to the sheer number of emails individuals receive daily. On any given day, our prospects are dealing with 100+ messages in their inboxes.

Read More

Topics: send time optimization, Sales, Email Marketing