The origin of email goes back to 1971 when even the smallest computers required a wheelbarrow to transport. In the early days, computers were a tool used for a limited set of tasks, they were part of a job for some, but it was the introduction of the Blackberry, iPhone and Android in the 2000’s that brought our inboxes to our pockets.
For Marketo users with email lists spanning multiple time zones, enabling the new time zone sending feature on email marketing campaigns is a no-brainer. Without timezone sending, your mailing sent out at 9 am EST will reach your west coast readers at 6am.
If your list consists solely of early rising CEO’s, this is perfect, but most data shows open rates peak between 8-10 am.
Wait til 9 am PST?
Why do we send marketing emails? To educate, inform and have our subscribers engage.
How often is too often
Emily loves email. In fact, she runs a company whose primary customer outreach is via email! Her inbox overflows on the weekends. During the week she tries to dig out so she can stay on top of business, but it’s always a challenge.
Sure, send time optimization sounds cool. What's not to love about taking advantage of the data you have on each of your contacts (when they open, click, and convert, by time of day and day of week), and scheduling your emails to send to each contact at the time when each is most likely to engage with your email?
HubSpot recently released a new feature in beta called Smart Timezone Sending - something that several email marketing software providers (like MailChimp) have available, and many customers were starting to ask for. Since the release, I've gotten a lot of questions, centering around, "How is timezone sending different from what Seventh Sense does for HubSpot customers?" While totally different technologies, they can easily be confused, and understandably so.
Every salesperson and marketer wants to know, "When's the best time to send email?" We spend hours crafting our email campaigns and sales emails, creating copies and messages that we know will get a response—if they're seen. We need our recipients to open our emails in order to engage.
But so many emails go unseen, thanks to the sheer number of emails individuals receive daily. On any given day, our prospects are dealing with 100+ messages in their inboxes.