SEVENTH SENSE BLOG

Posted by Ivan L | Dec 19, 2018
10 Effective Higher Education Marketing Strategies for 2019
Posted by Ivan L | Sep 13, 2018
11 Email Marketing Frequency Best Practices for 2019
Posted by Mike Donnelly | Feb 12, 2018
The Five Levels of Send Time Optimization
Posted by Mike Donnelly | Mar 22, 2019

An Experiment: Sending Email at the Worst Time vs. Personalized Times

What would happen if we sent our monthly email newsletter at the worst engagement time vs. using send time...

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Topics: Email Marketing, send time optimization, send time personalization

Posted by Mike Donnelly | Dec 20, 2018

Marketo Timezone Sending vs. True Send Time Optimization

For Marketo users with email lists spanning multiple time zones, enabling the recipient timezone sending feature on...

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Topics: Email Marketing, marketing automation, marketo, send time optimization

Posted by Mike Donnelly | Oct 3, 2018

7 Ways Seventh Sense is Good for Your Health

 Do you feel stressed? You're not alone.

80% of marketers feel overloaded and understaffed and 1 in 4 say they...

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Topics: send time optimization

Posted by Ivan L | Sep 13, 2018

11 Email Marketing Frequency Best Practices for 2019

An insurance company increased revenue by 45% by sending MORE email. An ecommerce store’s revenue drops 30% after...

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Topics: send time optimization, send frequency optimization, eCommerce Email Marketing

Posted by Mike Donnelly | Aug 29, 2018

8 Reasons NOT to Use Send Time Optimization

It’s no secret I’m a big fan of using machine learning to improve the email experience for marketers, salespeople...

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Topics: send time optimization

Posted by Mike Donnelly | Jul 26, 2018

Update: The Best Time to Send Email Has Been Found

(Warning, this blogpost may contain sarcasm)

I get asked the question “what's the best time to send email?” on a...

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Topics: Email Marketing, send time optimization, eCommerce Email Marketing

Posted by Mike Donnelly | Feb 12, 2018

The Five Levels of Send Time Optimization

The origin of email goes back to 1971 when even the smallest computers required a wheelbarrow to transport. In the...

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Topics: Email, Email Marketing, send time optimization, send time personalization

Posted by Mike Donnelly | Dec 10, 2017

The Missing Link to Email Marketing Success - Email Frequency Optimization

Why do we send marketing emails? To educate, inform and have our subscribers engage.How often is too oftenEmily...

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Topics: HubSpot, Email Marketing, send time optimization, send time personalization, send frequency optimization, send frequency personalization

Posted by Mike Donnelly | Mar 22, 2017

The ROI of Send Time Optimization

Sure, send time optimization sounds cool. What's not to love about taking advantage of the data you have on each of...

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Topics: send time optimization

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