BLOG

How to Keep Your Emails Out of the Promotions Folder

Jan 31, 2018 12:55:45 AM / by Mike Donnelly posted in Email Deliverability, Email, send frequency optimization

0 Comments

I recently read a blog post by Seth Godin Please don't kill the blogs, which is an "open letter" to Google where he expresses his frustration with the way gmail has been putting his subscribers blog notifcations in their "Promotions" tab instead of in the Inbox.

While I sympathize with Seth's frustration, Google, Microsoft and other ESP's (email service providers) are waging a war on spam. Many marketers still treat email as a commodity channel and blast away. 

Read More

Champion Receivability

Sep 5, 2017 10:26:16 AM / by Park Ticer posted in Email Deliverability, Artificial Intelligence, Email

0 Comments

How is your email received?

You may have heard the old baseball maxim “pitching wins championships.”  A starting pitcher has the most touches on the ball of any player on the baseball diamond and is largely responsible for the team’s success.

As it is easy to get distracted by the pitch, many of us overlook the receiving of the ball.  To a large degree, the catcher is the most important playmaker – they are the only player with a view of the entire field. 

Read More

Is Email Marketing a Commodity?

Aug 17, 2017 12:10:08 AM / by Mike Donnelly posted in Email Deliverability, Email, Email Marketing

0 Comments

As an entrepreneur with a vested interested in email, not so long ago I’d argue with anyone that email marketing wasn’t a commodity. A recent conversation with an industry colleague changed my perspective. Looking at Merriam-Webster, a commodity is a ‘mass-produced unspecialized product’. By that definition, the sending of old-fashioned email blasts is clearly a commodity. Everybody can (and likely does) do it.

Read More

Using an Account Based Marketing Strategy? You Need an Email Delivery Strategy.

Jun 6, 2017 5:52:03 PM / by Mike Donnelly posted in Account Based Marketing, Email Deliverability

0 Comments

B2B companies have been doing account based marketing for over a decade (ITSMA coined the phrase in 2004), but in the last couple of years it’s gained popularity as B2B buyers increasingly demand a customized approach. Account based marketing gets marketing and sales working together to examine important business issues facing the target prospect, mapping them to individuals, and tailoring campaigns to address those issues.

While there are many techniques and tactics involved in account based marketing, nearly all of them involve email—whether a salesperson is sending a white paper that will be of interest to a prospect or the marketing team is sending a series of followup emails from a retargeted ad promoting a customized offer.

Read More