SEVENTH SENSE BLOG

Email Verification and Why It’s Important

Posted by Krista Barrack Apr 11, 2018 5:50:01 AM

Collecting email addresses is a routine part of a digital marketer’s job, but how do you know if the what you are receiving is quality? Just because you get a new subscriber does not mean the account is real, or that a typo did not happen. That’s where the importance of email verification comes in.

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Topics: Email Deliverability, Email Marketing

3 Easy Ways to Improve Your Account-Based Marketing

Posted by Mike Donnelly Feb 26, 2018 10:52:00 AM

Account-based marketing (ABM) has marketers and sales teams working together to examine the business issues facing the target prospect, map them to individuals, and tailor campaigns and sales efforts to address those issues at all levels.

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Topics: Account Based Marketing, Email Deliverability

How to Keep Your Emails Out of the Promotions Folder

Posted by Mike Donnelly Jan 31, 2018 12:55:45 AM
I recently read a blog post by Seth Godin Please don't kill the blogs, which is an "open letter" to Google where he expresses his frustration with the way gmail has been putting his subscribers blog notifications in their "Promotions" tab instead of in the Inbox.

While I sympathize with Seth's frustration, Google, Microsoft and other ESP's (email service providers) are waging a war on spam. Many marketers still treat email as a commodity channel and blast away. 

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Topics: Email Deliverability, Email, send frequency optimization

Champion Receivability

Posted by Park Ticer Sep 5, 2017 10:26:16 AM

How is your email received?

You may have heard the old baseball maxim “pitching wins championships.”  A starting pitcher has the most touches on the ball of any player on the baseball diamond and is largely responsible for the team’s success.

As it is easy to get distracted by the pitch, many of us overlook the receiving of the ball.  To a large degree, the catcher is the most important playmaker – they are the only player with a view of the entire field. 

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Topics: Email Deliverability, Artificial Intelligence, Email

Is Email Marketing a Commodity?

Posted by Mike Donnelly Aug 17, 2017 12:10:08 AM

As an entrepreneur with a vested interested in email, not so long ago I’d argue with anyone that email marketing wasn’t a commodity. A recent conversation with an industry colleague changed my perspective. Looking at Merriam-Webster, a commodity is a ‘mass-produced unspecialized product’. By that definition, the sending of old-fashioned email blasts is clearly a commodity. Everybody can (and likely does) do it.

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Topics: Email Deliverability, Email, Email Marketing