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SEVENTH SENSE BLOG

Why We Partnered With Databox

Posted by Mike Donnelly on Jul 11, 2017
Mike Donnelly

You can’t get to your final destination if you don’t know where you are. Every leadership team knows they have to keep an eye on important KPIs like ad performance, email engagement, leads, conversions, etc. Depending on how many different programs and platforms you use, tracking your metrics can be very challenging — your numbers are all in different locations.

All Your Data In One Place

Databox has made tracking KPIs simple. A business analytics dashboard gathers all your metrics in one place and is viewable across multiple devices. It offers one-click integrations with Adobe Analytics, Salesforce, Hubspot, Google Analytics, Mixpanel, Optimizely, Localytics, Facebook, Twitter, Instagram, Zendesk, PayPal, Stripe, QuickBooks, GitHub, Facebook Ads, Google AdWords, Google AdSense, Intercom, Drift, and many more.

Databox is a powerful tool that many sales and marketing executives are already using along with having the best agency program out there, and we wanted to be a part of it. Seventh Sense now integrates with Databox, and offers views of key email data points:

  • All Time Events
  • All Time Contacts
  • Reengaged Contacts
  • All Contact Engagement
  • Newly Engaged Contacts
  • Date of Last Interaction
  • Marketing Events
  • Incoming Email Messages

Databox Databoard 1.png

Interactive Dashboards Let You Dig Deeper

Databox’s dashboards are interactive, so you can get a bird’s eye view or click to dig deeper when you want to know specific numbers.

Databox Databoard 2.png

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View Data From Different Sources Side By Side

Having all your numbers in one software platform is valuable, but Databox also gives you the ability to view data from different sources side by side. This allows you to compare and correlate different events and actions.

For example, if you use HubSpot, you can view HubSpot data along with your Seventh Sense data, such as leads by email marketing source and contacts by email marketing source.

Databox Databoard 4.png

The same is true with Google Analytics. You can track things like how contact engagement correlates with incoming emails.

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Databox makes you smarter about how your marketing campaigns and sales activities are performing, and it gives our customers insights that help them hone their emails for even better results.

We recently hosted a webinar with Databox’s Partner Program to show how you can use Seventh Sense in Databox to take advantage of all the data you have to make your email marketing and sales emails more effective.

You can watch a replay of the webinar here.

Topics: Email, HubSpot, Databox, Business Intelligence

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