2 min read

Introducing: Seventh Sense Custom Workflow Actions for HubSpot

By Ivan LaBianca on Apr 14, 2021 10:40:21 AM

Seventh Sense is a powerful email optimization tool, but we recognize it's not always been straightforward to use or easy to maintain. Up until now, integrating Seventh Sense with nurture campaigns and multistep workflows has only been possible via webhooks and required a HubSpot Enterprise Subscription.

Topics: HubSpot Workflows Email HubSpot marketing automation send time optimization send time personalization
3 min read

Just Say No to A/B Testing

By Mike Donnelly on Feb 21, 2020 2:27:37 PM

It seems every article I read on “top email marketing tips” or “email marketing best practices” extols the virtues of A/B testing. Always be testing seems to be the mantra in many marketing departments. I’m about to make a bold statement that many may disagree with: Most marketers, especially in the SMB space, shouldn’t be spending resources running email A/B tests.

Topics: Email Deliverability send time personalization
5 min read

An Experiment: Sending Email at the Worst Time vs. Personalized Times

By Mike Donnelly on Mar 22, 2019 2:13:01 AM

What would happen if we sent our monthly email newsletter at the worst engagement time vs. using send time optimization over 24-hours?

Topics: Email Marketing send time optimization send time personalization
5 min read

The Five Levels of Send Time Optimization

By Mike Donnelly on Feb 12, 2018 6:18:04 PM

The origin of email goes back to 1971 when even the smallest computers required a wheelbarrow to transport. In the early days, computers were a tool used for a limited set of tasks, they were part of a job for some, but it was the introduction of the Blackberry, iPhone and Android in the 2000’s that brought our inboxes to our pockets.

Topics: Email Email Marketing send time optimization send time personalization
5 min read

The Missing Link to Email Marketing Success - Frequency Optimization

By Mike Donnelly on Dec 10, 2017 12:34:37 AM

Why do we send marketing emails? To educate, inform and have our subscribers engage.How often is too oftenEmily loves email. In fact, she runs a company whose primary customer outreach is via email! Her inbox overflows on the weekends. During the week she tries to dig out so she can stay on top of business, but it’s always a challenge.

Topics: HubSpot Email Marketing send time optimization send time personalization send frequency optimization send frequency personalization