SEVENTH SENSE BLOG

6 CRO Strategies to Boost Your Revenue

Posted by Lexie Lu Dec 4, 2018 5:32:29 PM

The goal of any brand is to grab consumers' attention and encourage them to convert into customers. If there is one thing that improves revenue without spending money, it is optimizing conversions on your site. There's no point to attracting a ton of traffic if you aren’t implementing CRO strategies to convert those site visitors into long-term customers.

Read More

Topics: eCommerce Email Marketing

11 Email Marketing Frequency Best Practices for 2018

Posted by Ivan L Sep 13, 2018 3:17:03 PM

An insurance company increased revenue by 45% by sending MORE email. An ecommerce store’s revenue drops 30% after adding a weekly email newsletter. These are both examples of the powerful effects changes to email cadence can have on your bottom line. We all know finding the right email cadence is important, but figuring out exactly how often to send marketing emails is not always straightforward. This list of email marketing frequency best practices for 2018 contains the latest research on best practices, and was created to give you the tools to identify the perfect email cadence for your organization.

Read More

Topics: send frequency optimization, eCommerce Email Marketing, send time optimization

Are your emails going directly to spam?

Posted by Ivan L Aug 14, 2018 4:17:43 PM

A few weeks ago I decided to conduct a little experiment on email deliverability. I created a new Gmail account and subscribed to the email lists of several dozen ecommerce companies who all use the same well-respected marketing automation platform for email delivery.

The results were shocking, but not entirely unpredictable. While some companies welcome emails made it to my inbox, many went directly to spam, and the majority ended up in my promotions folder.

Read More

Topics: Email Deliverability, eCommerce Email Marketing, send frequency optimization

6 Beautiful Ecommerce Email Examples to Inspire Yours

Posted by Patrick Foster Aug 9, 2018 10:24:00 AM

Every ecommerce entrepreneur knows that the foundation of your online store lies in its marketing efforts — and email is still one of the sector’s top marketing channels.

Email marketing is cheap, efficient, and flexible, and forms the backbone of pretty much every ecommerce strategy.

Read More

Topics: eCommerce Email Marketing

Update: The Best Time to Send Email Has Been Found

Posted by Mike Donnelly Jul 26, 2018 5:12:10 PM

(Warning, this blogpost may contain sarcasm)

I get asked the question “what's the best time to send email?” on a regular basis. I’m happy to report there is finally a clear-cut answer:

5pm on Tuesday.

Yes. According to Inc. Magazine after analyzing 1.5 billion emails,

Smart Focus found the answer, the best time to send email is 5pm on Tuesday. Read More

Topics: send time optimization, eCommerce Email Marketing, Email Marketing

9 Ecommerce Email Marketing Best Practices You Need to Know

Posted by Ivan L Jul 8, 2018 9:02:38 PM

Ecommerce email marketing may not be the sexiest form of advertising but there’s no question its one of the most cost-effective ways to scale an ecommerce business. With an ROI of over 3800%, 56% of marketers say email is their top-performing channel for customer retention.

Read More

Topics: Email Marketing, eCommerce Email Marketing