14 min read

11 Email Marketing Frequency Best Practices for 2020

By Ivan LaBianca on Feb 6, 2020 7:48:00 AM

An insurance company increased revenue by 45% by sending MORE email. An ecommerce store’s revenue dropped 30% after adding a weekly email newsletter. These are both examples of the powerful effects changes to email cadence can have on your bottom line. We all know finding the right email cadence is important, but figuring out exactly how often to send marketing emails is not always straightforward. This list of email marketing frequency best practices for 2020 contains the latest research and was created to give you the tools to identify the perfect email cadence for your organization.

Topics: send time optimization send frequency optimization eCommerce Email Marketing
5 min read

How to Increase Email Engagement With Personalization

By Alyssa Crabbe on Oct 18, 2019 12:23:33 AM

As a marketing agency, we’re all too familiar with the struggles of email engagement.

Customer interests and behaviors change constantly. But your quarterly goals and product promotion schedules don’t always line up with what your customers care about. Generalized emails and batch-and-blast campaigns often miss the target, resulting in lost revenue opportunities.

Topics: Artificial Intelligence Email HubSpot Email Marketing send time optimization eCommerce Email Marketing
12 min read

Your Ultimate Guide to a Successful Email Reactivation Campaign

By Ivan LaBianca on Oct 15, 2019 5:55:22 PM

Building an email list, especially if you do it the RIGHT way, is expensive. But what happens when your hard-earned email subscribers stop engaging with your emails? If you leave them on your list and continue to email them, eventually your deliverability may suffer. If your domain reputation falls, you’ll have a harder time reaching ALL your subscribers. But just deleting them doesn't seem like a great option either, does it?

Topics: Email Marketing eCommerce Email Marketing
11 min read

Email Domain Reputation: Are your emails going to spam?

By Ivan LaBianca on Jun 17, 2019 7:31:00 AM

Has your average email open rate taken a nosedive recently? There’s a good chance your content is not to blame. If you've started to wonder, "is my email going to spam?",  you’re on the right track. Your real problem is probably not content, it's more likely poor email domain reputation causing poor email deliverability. 

Topics: Email Deliverability send frequency optimization eCommerce Email Marketing
9 min read

11 Powerful Strategies to Increase Your Repeat Purchase Rate

By Ivan LaBianca on Dec 21, 2018 1:17:53 PM

If you run an ecommerce business, you know increasing your average repeat purchase rate is important. But what makes a buyer become a loyal repeat customer?

In this blog post, we’ll break down the benefits of increasing your repeat purchase rate and then show you how to do it yourself. If you implement each of the strategies in this post, you’ll be surprised how quickly revenue can increase when you tap into your existing customer base.

Topics: Inbound Marketing eCommerce Email Marketing
4 min read

6 CRO Strategies to Boost Your Revenue

By Lexie Lu on Dec 4, 2018 5:32:29 PM

The goal of any brand is to grab consumers' attention and encourage them to convert into customers. If there is one thing that improves revenue without spending money, it is optimizing conversions on your site. There's no point to attracting a ton of traffic if you aren’t implementing CRO strategies to convert those site visitors into long-term customers.

Topics: eCommerce Email Marketing
5 min read

6 Beautiful Ecommerce Email Examples to Inspire Yours

By Patrick Foster on Aug 9, 2018 10:24:00 AM

Every ecommerce entrepreneur knows that the foundation of your online store lies in its marketing efforts — and email is still one of the sector’s top marketing channels.

Email marketing is cheap, efficient, and flexible, and forms the backbone of pretty much every ecommerce strategy.

Topics: eCommerce Email Marketing
2 min read

Update: The Best Time to Send Email Has Been Found

By Mike Donnelly on Jul 26, 2018 5:12:10 PM

(Warning, this blogpost may contain sarcasm)

I get asked the question “what's the best time to send email?” on a regular basis. I’m happy to report there is finally a clear-cut answer:

5pm on Tuesday.

Yes. According to Inc. Magazine after analyzing 1.5 billion emails,

Smart Focus found the answer, the best time to send email is 5pm on Tuesday.
Topics: Email Marketing send time optimization eCommerce Email Marketing
11 min read

9 Ecommerce Email Marketing Best Practices for 2019

By Ivan LaBianca on Jul 8, 2018 9:02:38 PM

Ecommerce email marketing may not be the sexiest form of advertising but there’s no question its one of the most cost-effective ways to scale an ecommerce business. With an ROI of over 3800%, 56% of marketers say email is their top-performing channel for customer retention.

Topics: Email Marketing eCommerce Email Marketing