Imagine is a business development company that offers Go-To-Market services, revenue operations optimization, HubSpot consulting, and more to help businesses overcome roadblocks and barriers to growth.
Recent posts by Mike Donnelly
3 min read
How Imagine Used the Seventh Sense Integration with HubSpot to Optimize Email Workflows + Improve Engagement
3 min read
It seems every article I read on “top email marketing tips” or “email marketing best practices” extols the virtues of A/B testing. Always be testing seems to be the mantra in many marketing departments. I’m about to make a bold statement that many may disagree with: Most marketers, especially in the SMB space, shouldn’t be spending resources running email A/B tests.
4 min read
A few years ago, HubSpot released a feature called Smart Send, which is basically the ability to send marketing emails at the same time, across timezones- something numerous email marketing software providers had available, and many customers were asking for. As an early HubSpot app partner, we've gotten a lot of questions, centering around, "How is HubSpot's smart time zone sending different from what Seventh Sense does for HubSpot customers?"
7 min read
Over the past several years, Seventh Sense has primarily focused on helping businesses, organizations and educational institutions, use AI to understand and automate the process of sending emails to their audience at the most optimal time.
3 min read
It’s vanity...it’s social proof…no, it’s subscriber counts!
First and foremost, I’m all for social proof as it’s one of the most valuable assets any company can have.
5 min read
What would happen if we sent our monthly email newsletter at the worst engagement time vs. using send time optimization over 24-hours?
2 min read
For Marketo users with email lists spanning multiple time zones, enabling the recipient timezone sending feature on email marketing campaigns is a no-brainer. Without recipient timezone sending enabled, your Marketo mail blast sent out at 9 am EST will reach your west coast readers at 6am.
If your list consists solely of early rising CEO’s, this is perfect, but most data shows open rates peak between 8-10 am.
Wait til 9 am PST?
1 min read
Do you feel stressed? You're not alone.
80% of marketers feel overloaded and understaffed and 1 in 4 say they experience "high stress" on a daily basis. Salespeople are stressed too. According to Hubspot, seven in ten sales managers say “challenging” is the number one way they’d describe their role.
I guess it's not surprising that some of the most common feedback we get from customers is that Seventh Sense makes their lives less stressful. Higher ROI from email is great, but its the "email insurance policy" that comes with sending email out over a longer time drastically reduces the likelihood of those "high stress" moments.