Lexie Lu

Lexie Lu

Lexie Lu is a UX strategist and web designer. She enjoys covering topics related to UX design, web design, social media and branding. Lexie is a contributor to Marketo, Website Magazine and Envato. In her spare time, she enjoys walking her dog, watching HGTV and baking. Feel free to subscribe to her design blog, Design Roast, or follow her on Twitter @lexieludesigner.

Recent posts by Lexie Lu

4 min read

6 Email Marketing Strategies You Shouldn't Disregard

By Lexie Lu on Dec 14, 2018 1:37:43 PM

Email marketing is still an effective way to reach your customers with a personalized message, even as social media has become more and more popular. A well-rounded marketing strategy includes email as well as social media campaigns.

3 min read

6 CRO Strategies to Boost Your Revenue

By Lexie Lu on Dec 4, 2018 5:32:29 PM

The goal of any brand is to grab consumers' attention and encourage them to convert into customers. If there is one thing that improves revenue without spending money, it is optimizing conversions on your site. There's no point in attracting a ton of traffic if you aren’t implementing conversion rate optimization (CRO) strategies to convert those site visitors into long-term customers.

Topics: eCommerce Email Marketing