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Lizzie Hoffman

Lizzie Hoffman


Recent posts by Lizzie Hoffman

7 min read

Unlocking the Customer Buying Cycle with Data

By Lizzie Hoffman on Feb 10, 2021 5:29:27 PM

If you’re struggling with a less-than-ideal domain reputation and/or poor email deliverability, it might be time to take a closer look at your database’s email engagement. Why analyze your email engagement? In this blog, we’ll discuss why determining inbox activity level is key to unlocking the customer buying cycle, thereby improving deliverability, domain reputation, and your email marketing program’s overall engagement for highly active and even unengaged contacts.

Topics: Email Deliverability Email Marketing Email Verification