14 min read

11 Email Marketing Frequency Best Practices for 2020

By Ivan LaBianca on Feb 6, 2020 7:48:00 AM

An insurance company increased revenue by 45% by sending MORE email. An ecommerce store’s revenue dropped 30% after adding a weekly email newsletter. These are both examples of the powerful effects changes to email cadence can have on your bottom line. We all know finding the right email cadence is important, but figuring out exactly how often to send marketing emails is not always straightforward. This list of email marketing frequency best practices for 2020 contains the latest research and was created to give you the tools to identify the perfect email cadence for your organization.

Topics: send time optimization send frequency optimization eCommerce Email Marketing
13 min read

How Spam Filters Work (And How to Stop Emails Going to Spam)

By Ivan LaBianca on Jan 20, 2020 4:53:13 AM

If you send marketing emails, you probably expect that the recipients on your list will at least see your subject line in their inbox. But if you're reading this article, chances are a significant number of your subscribers aren’t even seeing your emails. Why? Because they are landing in their spam folder. In this post, we’re going to take a deep dive into how spam filters work, and more importantly, how to stop emails going to spam.

Topics: Email Deliverability send frequency optimization
11 min read

Email Domain Reputation: Are your emails going to spam?

By Ivan LaBianca on Jun 17, 2019 7:31:00 AM

Has your average email open rate taken a nosedive recently? There’s a good chance your content is not to blame. If you've started to wonder, "is my email going to spam?",  you’re on the right track. Your real problem is probably not content, it's more likely poor email domain reputation causing poor email deliverability. 

Topics: Email Deliverability send frequency optimization eCommerce Email Marketing
3 min read

How to Keep Your Emails Out of the Promotions Folder

By Mike Donnelly on Jan 31, 2018 12:55:45 AM


I recently read a blog post by Seth Godin Please don't kill the blogs, which is an "open letter" to Google where he expresses his frustration with the way gmail has been putting his subscribers blog notifications in their "Promotions" tab instead of in the Inbox.

While I sympathize with Seth's frustration, Google, Microsoft and other ESP's (email service providers) are waging a war on spam. Many marketers still treat email as a commodity channel and blast away. 

Topics: Email Deliverability Email send frequency optimization
5 min read

The Missing Link to Email Marketing Success - Frequency Optimization

By Mike Donnelly on Dec 10, 2017 12:34:37 AM

Why do we send marketing emails? To educate, inform and have our subscribers engage.How often is too oftenEmily loves email. In fact, she runs a company whose primary customer outreach is via email! Her inbox overflows on the weekends. During the week she tries to dig out so she can stay on top of business, but it’s always a challenge.

Topics: HubSpot Email Marketing send time optimization send time personalization send frequency optimization send frequency personalization