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How to Keep Your Emails Out of the Promotions Folder

Jan 31, 2018 12:55:45 AM / by Mike Donnelly posted in Email Deliverability, Email, send frequency optimization

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I recently read a blog post by Seth Godin Please don't kill the blogs, which is an "open letter" to Google where he expresses his frustration with the way gmail has been putting his subscribers blog notifcations in their "Promotions" tab instead of in the Inbox.

While I sympathize with Seth's frustration, Google, Microsoft and other ESP's (email service providers) are waging a war on spam. Many marketers still treat email as a commodity channel and blast away. 

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The Missing Link to Email Marketing Success - Email Frequency Optimization

Dec 10, 2017 12:34:37 AM / by Mike Donnelly posted in HubSpot, Email Marketing, send time optimization, send time personalization, send frequency optimization, send frequency personalization

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Why do we send marketing emails? To educate, inform and have our subscribers engage.

How often is too often

Emily loves email. In fact, she runs a company whose primary customer outreach is via email! Her inbox overflows on the weekends. During the week she tries to dig out so she can stay on top of business, but it’s always a challenge.

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