SEVENTH SENSE BLOG

Are your emails going directly to spam?

Posted by Ivan L Aug 14, 2018 4:17:43 PM

A few weeks ago I decided to conduct a little experiment on email deliverability. I created a new Gmail account and subscribed to the email lists of several dozen ecommerce companies who all use the same well-respected marketing automation platform for email delivery.

The results were shocking, but not entirely unpredictable. While some companies welcome emails made it to my inbox, many went directly to spam, and the majority ended up in my promotions folder.

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Topics: Email Deliverability, send frequency optimization, eCommerce Email Marketing

How to Keep Your Emails Out of the Promotions Folder

Posted by Mike Donnelly Jan 31, 2018 12:55:45 AM

I recently read a blog post by Seth Godin Please don't kill the blogs, which is an "open letter" to Google where he expresses his frustration with the way gmail has been putting his subscribers blog notifications in their "Promotions" tab instead of in the Inbox.

While I sympathize with Seth's frustration, Google, Microsoft and other ESP's (email service providers) are waging a war on spam. Many marketers still treat email as a commodity channel and blast away. 

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Topics: Email Deliverability, Email, send frequency optimization

The Missing Link to Email Marketing Success - Email Frequency Optimization

Posted by Mike Donnelly Dec 10, 2017 12:34:37 AM

Why do we send marketing emails? To educate, inform and have our subscribers engage.

How often is too often

Emily loves email. In fact, she runs a company whose primary customer outreach is via email! Her inbox overflows on the weekends. During the week she tries to dig out so she can stay on top of business, but it’s always a challenge.

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Topics: HubSpot, Email Marketing, send time optimization, send time personalization, send frequency optimization, send frequency personalization