14 min read

How Spam Filters Work (And How to Stop Emails Going to Spam)

By Ivan LaBianca on Mar 4, 2022 7:48:00 AM

If you send marketing emails, you probably expect that your subscribers will at least see your email in their inbox. But if you're reading this article, chances are you’re beginning to suspect your subscribers aren’t even seeing your' emails. If you're beginning to wonder "why is my domain email going to spam?," you're in the right place. In this post, we’re going to take a deep dive into how spam filters work and more importantly, how to how to avoid spam filters.

Topics: Email Deliverability send frequency optimization
14 min read

14 Email Marketing Frequency Best Practices for 2022

By Ivan LaBianca on Feb 1, 2022 7:48:00 AM

An insurance company increased revenue by 45% by sending MORE email. An ecommerce store’s revenue dropped 30% after adding a weekly email newsletter. These are both examples of the powerful effects changing email cadence can have on your bottom line. 

Topics: send time optimization send frequency optimization eCommerce Email Marketing
11 min read

Email Domain Reputation: Are your emails going to spam?

By Ivan LaBianca on Jun 17, 2019 7:31:00 AM

Has your average email open rate taken a nosedive recently? There’s a good chance your content is not to blame. If you've started to wonder, "is my email going to spam?",  you’re on the right track. Your real problem is probably not content, it's more likely poor email domain reputation causing poor email deliverability. 

Topics: Email Deliverability send frequency optimization eCommerce Email Marketing
3 min read

How to Keep Your Emails Out of the Promotions Folder

By Mike Donnelly on Jan 31, 2018 12:55:45 AM

I recently read a blog post by Seth Godin Please don't kill the blogs, which is an "open letter" to Google where he expresses his frustration with the way Gmail has been putting his subscribers’ blog notifications in their "Promotions" tab instead of in the Inbox.

Topics: Email Deliverability Email send frequency optimization