An insurance company increased revenue by 45% by sending MORE email. An ecommerce store’s revenue dropped 30% after adding a weekly email newsletter. These are both examples of the powerful effects changes to email cadence can have on your bottom line. We all know finding the right email cadence is important, but figuring out exactly how often to send marketing emails is not always straightforward. This list of email marketing frequency best practices for 2020 contains the latest research and was created to give you the tools to identify the perfect email cadence for your organization.
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If you send marketing emails, you probably expect that the recipients on your list will at least see your subject line in their inbox. But if you're reading this article, chances are a significant number of your subscribers aren’t even seeing your emails. Why? Because they are landing in their spam folder. In this post, we’re going to take a deep dive into how spam filters work, and more importantly, how to stop emails going to spam.
11 min read
Has your average email open rate taken a nosedive recently? There’s a good chance your content is not to blame. If you've started to wonder, "is my email going to spam?", you’re on the right track. Your real problem is probably not content, it's more likely poor email domain reputation causing poor email deliverability.
3 min read
I recently read a blog post by Seth Godin Please don't kill the blogs, which is an "open letter" to Google where he expresses his frustration with the way gmail has been putting his subscribers blog notifications in their "Promotions" tab instead of in the Inbox.
While I sympathize with Seth's frustration, Google, Microsoft and other ESP's (email service providers) are waging a war on spam. Many marketers still treat email as a commodity channel and blast away.
5 min read
Why do we send marketing emails? To educate, inform and have our subscribers engage.How often is too oftenEmily loves email. In fact, she runs a company whose primary customer outreach is via email! Her inbox overflows on the weekends. During the week she tries to dig out so she can stay on top of business, but it’s always a challenge.