6 min read

8 HubSpot Apps You Should Be Using in 2020

By Ivan LaBianca on Jan 2, 2020 6:01:34 PM

The HubSpot App Marketplace features hundreds of third-party tools you can use to connect tools, teams, processes, and data in a single stack. Don’t have time to sift through the hundreds of HubSpot apps in the ecosystem to determine which HubSpot integrations are best-of-breed? Not to worry -- we asked our friends at Revenue River, a HubSpot Diamond level agency, to give us their favorites. They tapped 6 of their top marketing specialists to give their thoughts on the top HubSpot integrations you should be using in 2020.

Topics: HubSpot GrowthStack Inbound Marketing Demand Generation
9 min read

Inbound vs Outbound Marketing

By Ivan LaBianca on Feb 15, 2019 2:33:00 PM

Marketers (being marketers) like to re-brand things. From “account-based marketing” to “viral marketing,” over the years we’ve coined literally hundreds of terms to describe various marketing strategies and techniques. In the last 10 years, that trend has continued as a broad basket of marketing techniques which have been divided into two camps - inbound marketing vs outbound marketing.

Topics: Inbound Marketing Demand Generation
9 min read

11 Powerful Strategies to Increase Your Repeat Purchase Rate

By Ivan LaBianca on Dec 21, 2018 1:17:53 PM

If you run an ecommerce business, you know increasing your average repeat purchase rate is important. But what makes a buyer become a loyal repeat customer?

In this blog post, we’ll break down the benefits of increasing your repeat purchase rate and then show you how to do it yourself. If you implement each of the strategies in this post, you’ll be surprised how quickly revenue can increase when you tap into your existing customer base.

Topics: Inbound Marketing eCommerce Email Marketing
4 min read

Inbound Marketing & the Prom Date

By Park Ticer on Aug 7, 2017 12:53:24 PM

How do you woo your cherished customers?  Choose the perfect profile picture.  Craft the perfect, unassuming yet eye-catching description of your life and what you have to offer.  And maybe, just maybe, they’ll swipe right.

This is the culture we live in, and in many ways, it is the marketing world we live in.  With a million options swirling around them, customers of every kind hold control over the buying process.  Even in the B2B realm, customers are used to having a multitude of choices and the ability to take their time in choosing.  

Topics: CRM HubSpot Inbound Marketing