How do you woo your cherished customers? Choose the perfect profile picture. Craft the perfect, unassuming yet eye-catching description of your life and what you have to offer. And maybe, just maybe, they’ll swipe right.
This is the culture we live in, and in many ways, it is the marketing world we live in. With a million options swirling around them, customers of every kind hold control over the buying process. Even in the B2B realm, customers are used to having a multitude of choices and the ability to take their time in choosing.