2 min read

Introducing: Seventh Sense Custom Workflow Actions for HubSpot

By Ivan LaBianca on Apr 14, 2021 10:40:21 AM

Seventh Sense is a powerful email optimization tool, but we recognize it's not always been straightforward to use or easy to maintain. Up until now, integrating Seventh Sense with nurture campaigns and multistep workflows has only been possible via webhooks and required a HubSpot Enterprise Subscription.

Topics: HubSpot Workflows Email HubSpot marketing automation send time optimization send time personalization
7 min read

Email Marketing Trends to Watch in 2020

By Ivan LaBianca on Jan 14, 2020 8:45:00 AM

It's fair to say predictions often don’t line up with reality. Remember when Bill Gates predicted the end of spam by 2006? Still, there is a lot of value in analyzing the current business environment and looking for trends to guide you as you make marketing decisions. With that in mind, I hope you enjoy our predictions for the top email marketing trends that we expect to see in 2020. We’d love to hear your comments, did we miss anything?

Topics: Artificial Intelligence Email Marketing marketing automation
7 min read

Intelligent Email, Deliverability Protection and More

By Mike Donnelly on Jun 6, 2019 3:05:27 PM

Over the past several years, Seventh Sense has primarily focused on helping businesses, organizations and educational institutions, use AI to understand and automate the process of sending emails to their audience at the most optimal time.

Topics: Artificial Intelligence Email HubSpot Email Marketing marketing automation marketo
3 min read

My list is bigger than yours.

By Mike Donnelly on May 16, 2019 11:05:43 AM

It’s vanity...it’s social proof…no, it’s subscriber counts!

First and foremost, I’m all for social proof as it’s one of the most valuable assets any company can have. 

Topics: Artificial Intelligence Email Email Marketing marketing automation
3 min read

How Email Marketers Can Get Started with AI

By Mike Kaput on May 6, 2019 11:36:57 AM

Imagine this: Instead of sitting in a room brainstorming email subject lines or setting up countless A/B tests or spending hours each month pulling metrics, AI tools could handle these tasks and others, with minimal human involvement and at scale.

Topics: Artificial Intelligence Email Email Marketing marketing automation
2 min read

Marketo Timezone Sending vs. Send Time Optimization

By Mike Donnelly on Dec 20, 2018 1:46:11 PM

For Marketo users with email lists spanning multiple time zones, enabling the recipient timezone sending feature on email marketing campaigns is a no-brainer. Without recipient timezone sending enabled, your Marketo mail blast sent out at 9 am EST will reach your west coast readers at 6am.

If your list consists solely of early rising CEO’s, this is perfect, but most data shows open rates peak between 8-10 am.

Wait til 9 am PST?

Topics: Email Marketing marketing automation marketo send time optimization
4 min read

What 5 years of building marketing automation programs has taught us

By Devin Ross on Aug 22, 2017 11:49:10 PM

Five years ago when MPULL was founded, we were seen as innovative for setting up marketing automation that was simply a series of “smart emails” sent after someone downloaded an ebook.

We’ve learnt a fair amount about what works, and what doesn’t. Here are our findings:

Topics: Email Email Marketing marketing automation
4 min read

Artificial Intelligence is Changing Email - Get Ahead or Fall Behind

By Mike Donnelly on Jun 13, 2017 4:03:12 PM

While a world in which computers are sentient beings may still be a long way off, artificial intelligence has developed at a rocket-fast pace in the last several years. We can now do things with the help of collective intelligence that we would never have thought possible. And that power is being applied to everything from the HIV pandemic to. . . email.

With the help of artificial intelligence, you can now know what content individual subscribers will find valuable, know exactly where they are in the buying/customer journey, and know when each subscriber is most likely to open and engage with your email. This is not only the future of email marketing, it’s happening now. And your competitors are using it to reel in prospects and keep customers loyal, so you might want to get on board!

Topics: Artificial Intelligence Email Email Marketing marketing automation