You've got questions and with split test automation for HubSpot, you've got answers!

At Seventh Sense, we don't believe in silver bullets, but rather real answers live within data. As one of our favorite sayings goes, "in God we trust, all others must bring data."

Testing and audience creation is an important part of optimizing your email marketing campaigns.  However, until now, testing capabilities in HubSpot workflows (the platform we use at Seventh Sense) were limited. This is what led us to build a custom workflow action (split test automation) to scratch our own itch and solve a common problem among HubSpot users.

Seventh Sense is a powerful email optimization tool, but we recognize it's not always been straightforward to use or easy to maintain. Up until now, integrating Seventh Sense with nurture campaigns and multistep workflows has only been possible via webhooks and required a HubSpot Enterprise Subscription.

It's fair to say predictions often don’t line up with reality. Remember when Bill Gates predicted the end of spam by 2006? Still, there is a lot of value in analyzing the current business environment and looking for trends to guide you as you make marketing decisions. With that in mind, I hope you enjoy our predictions for the top email marketing trends that we expect to see in 2020. We’d love to hear your comments, did we miss anything?

Over the past several years, Seventh Sense has primarily focused on helping businesses, organizations and educational institutions, use AI to understand and automate the process of sending emails to their audience at the most optimal time.

It’s vanity...it’s social proof…no, it’s subscriber counts!

First and foremost, I’m all for social proof as it’s one of the most valuable assets any company can have. 

Imagine this: Instead of sitting in a room brainstorming email subject lines or setting up countless A/B tests or spending hours each month pulling metrics, AI tools could handle these tasks and others, with minimal human involvement and at scale.

For Marketo users with email lists spanning multiple time zones, enabling the recipient timezone sending feature on email marketing campaigns is a no-brainer. Without recipient timezone sending enabled, your Marketo mail blast sent out at 9 am EST will reach your west coast readers at 6am.

If your list consists solely of early rising CEO’s, this is perfect, but most data shows open rates peak between 8-10 am.

Wait til 9 am PST?