According to the Direct Marketing Association, email marketing drives or influences, an average of 18% of total business revenue. Many executives and marketers believe email is a free, no-consequence channel, making it hard to get buy in to invest in the channel. Achieving an understanding of your email programs direct impact on revenue is the first step in getting leadership to commit and make it a more viable and predictable revenue driving marketing asset.
Compute the financial return from your email marketing investments
Compute the total cost of your email marketing program
Understand your average cost and return per subscriber
Understand how you compare against the industry average
Produce a personalized report