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SEVENTH SENSE BLOG

Posted by Ivan LaBianca | Dec 19, 2018
10 Effective Higher Education Marketing Strategies for 2019
Posted by Ivan LaBianca | Feb 6, 2020
11 Email Marketing Frequency Best Practices for 2020
Posted by Ivan LaBianca | Dec 21, 2018
11 Powerful Strategies to Increase Your Repeat Purchase Rate
Posted by Ivan LaBianca | Jan 20, 2020
How Spam Filters Work (And How to Stop Emails Going to Spam)
Ivan LaBianca

Ivan LaBianca

Ivan is the Chief Revenue Officer of Seventh Sense, an optimization system that leverages artificial intelligence to drive better results with email marketing. In his role, Ivan oversees all revenue operations which includes sales, marketing, and customer success. Prior to Seventh Sense, Ivan was an independent marketing consultant and has supported organizations such as The Conservation Fund, 2Stone and Beyond Microgreens. Ivan started his career as a photojournalist, which brought him to countries such as Haiti, India, Nepal, Tunisia, Libya, and others. His photos have been widely published including by outlets such as The Wall Street Journal, Amnesty International, NPR, CNN, MSNBC, and National Geographic Online.
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Recent Posts By Ivan LaBianca

Posted by Ivan LaBianca | Apr 20, 2020

32 Marketers on Email Marketing in the Age of Social Distancing

A few weeks ago, we published a quick guide to writing an effective coronavirus email. Unfortunately, it looks like...

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Posted by Ivan LaBianca | Feb 6, 2020

11 Email Marketing Frequency Best Practices for 2020

An insurance company increased revenue by 45% by sending MORE email. An ecommerce store’s revenue dropped 30% after...

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Topics: send time optimization, send frequency optimization, eCommerce Email Marketing

Posted by Ivan LaBianca | Jan 20, 2020

How Spam Filters Work (And How to Stop Emails Going to Spam)

If you send marketing emails, you probably expect that the recipients on your list will at least see your subject...

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Topics: Email Deliverability, send frequency optimization

Posted by Ivan LaBianca | Jan 14, 2020

Email Marketing Trends to Watch in 2020

It's fair to say predictions often don’t line up with reality. Remember when Bill Gates predicted the end of spam by...

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Topics: Artificial Intelligence, Email Marketing, marketing automation

Posted by Ivan LaBianca | Jan 2, 2020

8 HubSpot Apps You Should Be Using in 2020

The HubSpot App Marketplace features hundreds of third-party tools you can use to connect tools, teams, processes,...

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Topics: HubSpot GrowthStack, Inbound Marketing, Demand Generation

Posted by Ivan LaBianca | Nov 5, 2019

9 Effective Strategies for a Better Black Friday Email Campaign

 

Last year, Black Friday generated a whopping$6.2 billion in online sales and Cyber Monday broke records as the...

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Posted by Ivan LaBianca | Oct 15, 2019

Your Ultimate Guide to a Successful Email Reactivation Campaign

Building an email list, especially if you do it the RIGHT way, is expensive. But what happens when your hard-earned...

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Topics: Email Marketing, eCommerce Email Marketing

Posted by Ivan LaBianca | Jun 17, 2019

Email Domain Reputation: Are your emails going to spam?

Has your average email open rate taken a nosedive recently? There’s a good chance your content is not to blame. If...

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Topics: Email Deliverability, send frequency optimization, eCommerce Email Marketing

Posted by Ivan LaBianca | Feb 15, 2019

Inbound vs Outbound Marketing

Marketers (being marketers) like to re-brand things. From “account-based marketing” to “viral marketing,” over the...

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Topics: Inbound Marketing, Demand Generation

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