Google Postmaster Tools is an amazing data source to add to any email marketers' toolkit. Once set up, Postmaster Tools allows marketers to track key deliverability metrics such as user spam reports and domain reputation across Gmail. Gmail users likely make up the majority of your mailing list if you are a US based sender, so this data can be a key gauge for how you're doing as a sender.
Recent posts by Ivan LaBianca
6 min read
In general, we don’t recommend A/B testing as a primary metric for evaluating the performance of send time optimization.
Because send time optimization usually increases email health overall, the benefits of using this approach compound over time. Split tests take none of the long term benefits of using send time optimization into account. At best, a split test will only tell you how much lift STO gave to a specific email.
Topics: send time optimization
2 min read
Seventh Sense is a powerful email optimization tool, but we recognize it's not always been straightforward to use or easy to maintain. Up until now, integrating Seventh Sense with nurture campaigns and multistep workflows has only been possible via webhooks and required a HubSpot Enterprise Subscription.
12 min read
Did you know that if your email list contains 10% or more invalid addresses, email service providers may deliver less than half of your emails? If your open rates have been declining recently, it might be because the emails that you sent never made it to the inbox at all. Email verification tools can be part of the solution to this problem.
“But I got my list via inbound marketing, I don’t have a problem!,” you say.
Guess what, after just twelve months 21% of the average B2B email list will no longer be valid. While the numbers are better for B2C lists, email list quality degradation is still a serious concern.
13 min read
Email deliverability is a vital topic for marketers. After all, If your emails aren’t being seen by your subscribers, what’s the point in sending them? With that in mind, we recently partnered with our friends at Databox to survey a large cross-section of marketers on what steps they take in order to improve their email deliverability.
We received fantastic responses from 37 marketers, and we’ve assembled 22 email deliverability best practices from the tips they gave below. Enjoy, share, and please comment if you have any questions or let us know if we missed something!
Topics: Email Deliverability best practices
12 min read
A few weeks ago, we published a quick guide to writing an effective coronavirus email. Unfortunately, it looks like we’ll be living with COVID-19 and the disruptions that come with it for a while longer. With that in mind, we wanted to understand how marketers are approaching email marketing in this new time of social distancing.
14 min read
An insurance company increased revenue by 45% by sending MORE email. An ecommerce store’s revenue dropped 30% after adding a weekly email newsletter. These are both examples of the powerful effects changes to email cadence can have on your bottom line. We all know finding the right email cadence is important, but figuring out exactly how often to send marketing emails is not always straightforward. This list of email marketing frequency best practices for 2020 contains the latest research and was created to give you the tools to identify the perfect email cadence for your organization.
13 min read
If you send marketing emails, you probably expect that the recipients on your list will at least see your subject line in their inbox. But if you're reading this article, chances are a significant number of your subscribers aren’t even seeing your emails. Why? Because they are landing in their spam folder. In this post, we’re going to take a deep dive into how spam filters work, and more importantly, how to stop emails going to spam.
7 min read
It's fair to say predictions often don’t line up with reality. Remember when Bill Gates predicted the end of spam by 2006? Still, there is a lot of value in analyzing the current business environment and looking for trends to guide you as you make marketing decisions. With that in mind, I hope you enjoy our predictions for the top email marketing trends that we expect to see in 2020. We’d love to hear your comments, did we miss anything?