Ivan LaBianca

Ivan LaBianca

Ivan is the Chief Revenue Officer of Seventh Sense, an optimization system that leverages artificial intelligence to drive better results with email marketing. In his role, Ivan oversees all revenue operations which includes sales, marketing, and customer success. Prior to Seventh Sense, Ivan was an independent marketing consultant and has supported organizations such as The Conservation Fund, 2Stone and Beyond Microgreens. Ivan started his career as a photojournalist, which brought him to countries such as Haiti, India, Nepal, Tunisia, Libya, and others. His photos have been widely published including by outlets such as The Wall Street Journal, Amnesty International, NPR, CNN, MSNBC, and National Geographic Online.

Recent posts by Ivan LaBianca

4 min read

Shared vs Dedicated IP | HubSpot deliverability

By Ivan LaBianca on Jul 4, 2022 2:25:23 PM

Imagine that you've started to invest heavily in email marketing with HubSpot. You see good results, but you want to make sure you're doing everything you can to maximize your investment and protect your email deliverability. Should you invest in a HubSpot dedicated IP for your sender reputation? It depends.

14 min read

How Spam Filters Work (And How to Stop Emails Going to Spam)

By Ivan LaBianca on Mar 4, 2022 7:48:00 AM

If you send marketing emails, you probably expect that your subscribers will at least see your email in their inbox. But if you're reading this article, chances are you’re beginning to suspect your subscribers aren’t even seeing your' emails. If you're beginning to wonder "why is my domain email going to spam?," you're in the right place. In this post, we’re going to take a deep dive into how spam filters work and more importantly, how to how to avoid spam filters.

Topics: Email Deliverability send frequency optimization
13 min read

12 Ecommerce Email Marketing Best Practices You Need To Know

By Ivan LaBianca on Feb 28, 2022 8:20:00 AM

Ecommerce email marketing may not be the sexiest form of advertising but there’s no question it’s one of the most cost-effective ways to scale an ecommerce business. With an ROI of over 3600%, 56% of marketers say email is their top-performing channel for customer retention.

Topics: Email Marketing eCommerce Email Marketing
11 min read

12 Powerful Strategies to Increase Your Repeat Purchase Rate

By Ivan LaBianca on Feb 8, 2022 6:32:00 AM

If you run an ecommerce business, you know increasing your average repeat purchase rate is important. But what makes a buyer become a loyal repeat customer?

Topics: Inbound Marketing eCommerce Email Marketing
13 min read

12 Effective Higher Education Marketing Strategies for 2022

By Ivan LaBianca on Feb 4, 2022 1:03:00 PM

With the pandemic, the downturn in undergraduate student enrollment at universities in the US and many countries worldwide is putting pressure on university marketers to deliver. In this environment, smart institutions are focusing on streamlining and improving their schools’ digital marketing strategy to make sure dollars are well spent. 

Topics: Higher Education Marketing
14 min read

14 Email Marketing Frequency Best Practices for 2022

By Ivan LaBianca on Feb 1, 2022 7:48:00 AM

An insurance company increased revenue by 45% by sending MORE email. An ecommerce store’s revenue dropped 30% after adding a weekly email newsletter. These are both examples of the powerful effects changing email cadence can have on your bottom line. 

Topics: send time optimization send frequency optimization eCommerce Email Marketing
7 min read

Google Postmaster Tools: The Ultimate Guide

By Ivan LaBianca on Aug 4, 2021 7:05:10 PM

Google Postmaster Tools is an amazing data source to add to any email marketers' toolkit. Once set up, Postmaster Tools allows marketers to track key deliverability metrics such as user spam reports and domain reputation across Gmail. Gmail users likely make up the majority of your mailing list if you are a US based sender, so this data can be a key gauge for how you're doing as a sender.

Topics: Email Deliverability
6 min read

How to Effectively A/B Test Send Time Optimization

By Ivan LaBianca on Jul 27, 2021 6:52:52 PM

In general, we don’t recommend A/B testing as a primary metric for evaluating the performance of send time optimization.

Because send time optimization usually increases email health overall, the benefits of using this approach compound over time. Split tests take none of the long term benefits of using send time optimization into account. At best, a split test will only tell you how much lift STO gave to a specific email.

Topics: send time optimization
2 min read

Introducing: Seventh Sense Custom Workflow Actions for HubSpot

By Ivan LaBianca on Apr 14, 2021 10:40:21 AM

Seventh Sense is a powerful email optimization tool, but we recognize it's not always been straightforward to use or easy to maintain. Up until now, integrating Seventh Sense with nurture campaigns and multistep workflows has only been possible via webhooks and required a HubSpot Enterprise Subscription.

Topics: HubSpot Workflows Email HubSpot marketing automation send time optimization send time personalization