Imagine that you've started to invest heavily in email marketing with HubSpot. You see good results, but you want to make sure you're doing everything you can to maximize your investment and protect your email deliverability. Should you invest in a HubSpot dedicated IP for your sender reputation? It depends.
Recent posts by Ivan LaBianca
14 min read
How Spam Filters Work (And How to Stop Emails Going to Spam)
If you send marketing emails, you probably expect that your subscribers will at least see your email in their inbox. But if you're reading this article, chances are you’re beginning to suspect your subscribers aren’t even seeing your' emails. If you're beginning to wonder "why is my domain email going to spam?," you're in the right place. In this post, we’re going to take a deep dive into how spam filters work and more importantly, how to how to avoid spam filters.
Topics: Email Deliverability send frequency optimization
13 min read
12 Ecommerce Email Marketing Best Practices You Need To Know
Ecommerce email marketing may not be the sexiest form of advertising but there’s no question it’s one of the most cost-effective ways to scale an ecommerce business. With an ROI of over 3600%, 56% of marketers say email is their top-performing channel for customer retention.
Topics: Email Marketing eCommerce Email Marketing
11 min read
12 Powerful Strategies to Increase Your Repeat Purchase Rate
If you run an ecommerce business, you know increasing your average repeat purchase rate is important. But what makes a buyer become a loyal repeat customer?
Topics: Inbound Marketing eCommerce Email Marketing
13 min read
12 Effective Higher Education Marketing Strategies for 2022
With the pandemic, the downturn in undergraduate student enrollment at universities in the US and many countries worldwide is putting pressure on university marketers to deliver. In this environment, smart institutions are focusing on streamlining and improving their schools’ digital marketing strategy to make sure dollars are well spent.
Topics: Higher Education Marketing
14 min read
14 Email Marketing Frequency Best Practices for 2022
An insurance company increased revenue by 45% by sending MORE email. An ecommerce store’s revenue dropped 30% after adding a weekly email newsletter. These are both examples of the powerful effects changing email cadence can have on your bottom line.
Topics: send time optimization send frequency optimization eCommerce Email Marketing
7 min read
Google Postmaster Tools: The Ultimate Guide
Google Postmaster Tools is an amazing data source to add to any email marketers' toolkit. Once set up, Postmaster Tools allows marketers to track key deliverability metrics such as user spam reports and domain reputation across Gmail. Gmail users likely make up the majority of your mailing list if you are a US based sender, so this data can be a key gauge for how you're doing as a sender.
Topics: Email Deliverability
6 min read
How to Effectively A/B Test Send Time Optimization
In general, we don’t recommend A/B testing as a primary metric for evaluating the performance of send time optimization.
Because send time optimization usually increases email health overall, the benefits of using this approach compound over time. Split tests take none of the long term benefits of using send time optimization into account. At best, a split test will only tell you how much lift STO gave to a specific email.
Topics: send time optimization
2 min read
Introducing: Seventh Sense Custom Workflow Actions for HubSpot
Seventh Sense is a powerful email optimization tool, but we recognize it's not always been straightforward to use or easy to maintain. Up until now, integrating Seventh Sense with nurture campaigns and multistep workflows has only been possible via webhooks and required a HubSpot Enterprise Subscription.