SEVENTH SENSE BLOG

Marketo Timezone Sending vs. True Send Time Optimization

Posted by Mike Donnelly Jan 17, 2018 5:13:58 PM

For Marketo users with email lists spanning multiple time zones, enabling the new recipient timezone sending feature on email marketing campaigns is a no-brainer. Without recipient timezone sending enabled, your Marketo mail blast sent out at 9 am EST will reach your west coast readers at 6am.

If your list consists solely of early rising CEO’s, this is perfect, but most data shows open rates peak between 8-10 am.

Wait til 9 am PST?

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Topics: Email Marketing, marketo, marketing automation, send time optimization