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Marketo Timezone Sending vs. True Send Time Optimization

Jan 17, 2018 5:13:58 PM / by Mike Donnelly posted in Email Marketing, marketing automation, marketo, send time optimization

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For Marketo users with email lists spanning multiple time zones, enabling the new time zone sending feature on email marketing campaigns is a no-brainer. Without timezone sending, your mailing sent out at 9 am EST will reach your west coast readers at 6am.

If your list consists solely of early rising CEO’s, this is perfect, but most data shows open rates peak between 8-10 am.

Wait til 9 am PST?

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