Marketo Timezone Sending vs. True Send Time Optimization

Jan 17, 2018 5:13:58 PM / by Mike Donnelly posted in Email Marketing, marketing automation, marketo, send time optimization


For Marketo users with email lists spanning multiple time zones, enabling the new time zone sending feature on email marketing campaigns is a no-brainer. Without timezone sending, your mailing sent out at 9 am EST will reach your west coast readers at 6am.

If your list consists solely of early rising CEO’s, this is perfect, but most data shows open rates peak between 8-10 am.

Wait til 9 am PST?

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