7 min read
Unlocking the Customer Buying Cycle with Data
If you’re struggling with a less-than-ideal domain reputation and/or poor email deliverability, it might be time to...
12 min read
Email Verification Tools: How They Work, and Which to Choose
Did you know that if your email list contains 10% or more invalid addresses, email service providers may deliver less...
13 min read
22 Email Deliverability Best Practices You Should Know
Email deliverability is a vital topic for marketers. After all, If your emails aren’t being seen by your subscribers,...
6 min read
The Marketer's Guide to Growing an Email List Using Chatbots
Chatbots have become a staple in major online chat platforms like Facebook Messenger, which has over 1.3 billion users....
12 min read
32 Marketers on Email Marketing in the Age of Social Distancing
A few weeks ago, we published a quick guide to writing an effective coronavirus email. Unfortunately, it looks like...
3 min read
Just Say No to A/B Testing
It seems every article I read on “top email marketing tips” or “email marketing best practices” extols the virtues of...
14 min read
11 Email Marketing Frequency Best Practices for 2020
An insurance company increased revenue by 45% by sending MORE email. An ecommerce store’s revenue dropped 30% after...
4 min read
HubSpot's Smart Send vs Send Time Optimization
A few years ago, HubSpot released a feature called Smart Send, which is basically the ability to send marketing emails...
13 min read
How Spam Filters Work (And How to Stop Emails Going to Spam)
If you send marketing emails, you probably expect that the recipients on your list will at least see your subject line...
7 min read
Email Marketing Trends to Watch in 2020
It's fair to say predictions often don’t line up with reality. Remember when Bill Gates predicted the end of spam by...
6 min read
8 HubSpot Apps You Should Be Using in 2020
The HubSpot App Marketplace features hundreds of third-party tools you can use to connect tools, teams, processes, and...
7 min read
9 Effective Strategies for a Better Black Friday Email Campaign
Last year, Black Friday generated a whopping$6.2 billion in online sales and Cyber Monday broke records as the...
5 min read
How to Increase Email Engagement With Personalization
As a marketing agency, we’re all too familiar with the struggles of email engagement. Customer interests and behaviors...
12 min read
Your Ultimate Guide to a Successful Email Reactivation Campaign
Building an email list, especially if you do it the RIGHT way, is expensive. But what happens when your hard-earned...
11 min read
Email Domain Reputation: Are your emails going to spam?
Has your average email open rate taken a nosedive recently? There’s a good chance your content is not to blame. If...
7 min read
Intelligent Email, Deliverability Protection and More
Over the past several years, Seventh Sense has primarily focused on helping businesses, organizations and educational...
3 min read
My list is bigger than yours.
It’s vanity...it’s social proof…no, it’s subscriber counts!First and foremost, I’m all for social proof as it’s one of...
3 min read
How Email Marketers Can Get Started with AI
Imagine this: Instead of sitting in a room brainstorming email subject lines or setting up countless A/B tests or...
5 min read
An Experiment: Sending Email at the Worst Time vs. Personalized Times
What would happen if we sent our monthly email newsletter at the worst engagement time vs. using send time optimization...
9 min read
Inbound vs Outbound Marketing
Marketers (being marketers) like to re-brand things. From “account-based marketing” to “viral marketing,” over the...
6 min read
Finding the Best Time to Send Email with Seventh Sense
What’s the best time to send emails, and how often should I send them?
We built Seventh Sense to answer these two...
9 min read
11 Powerful Strategies to Increase Your Repeat Purchase Rate
If you run an ecommerce business, you know increasing your average repeat purchase rate is important. But what makes a...
2 min read
Marketo Timezone Sending vs. Send Time Optimization
For Marketo users with email lists spanning multiple time zones, enabling the recipient timezone sending feature on...
10 min read
10 Effective Higher Education Marketing Strategies for 2019
The downturn in undergraduate student enrollment at universities in the US and many countries worldwide is putting...
4 min read
6 Email Marketing Strategies You Shouldn't Disregard
Email marketing is still an effective way to reach your customers with a personalized message, even as social media has...
4 min read
6 CRO Strategies to Boost Your Revenue
The goal of any brand is to grab consumers' attention and encourage them to convert into customers. If there is one...
1 min read
7 Ways Seventh Sense is Good for Your Health
Do you feel stressed? You're not alone.
80% of marketers feel overloaded and understaffed and 1 in 4 say they...
4 min read
8 Reasons NOT to Use Send Time Optimization
It’s no secret I’m a big fan of using machine learning to improve the email experience for marketers, salespeople and...
5 min read
6 Beautiful Ecommerce Email Examples to Inspire Yours
Every ecommerce entrepreneur knows that the foundation of your online store lies in its marketing efforts — and email...
2 min read
Update: The Best Time to Send Email Has Been Found
(Warning, this blogpost may contain sarcasm)
I get asked the question “what's the best time to send email?” on a...
11 min read
9 Ecommerce Email Marketing Best Practices for 2019
Ecommerce email marketing may not be the sexiest form of advertising but there’s no question its one of the most...
3 min read
4 Data-Backed Ways to Use Email for Lead Generation
How's your lead generation process? If you could use a little help finding more qualified leads, email marketing can...
3 min read
Email Verification and Why It’s Important
Collecting email addresses is a routine part of a digital marketer’s job, but how do you know if the what you are...
3 min read
Are you still playing punch the monkey?
Between revelations about Facebook logging Android data and Mark Zuckerberg set to testify before Congress about...
6 min read
The Five Levels of Demand Generation - The Secret to Fast Growth
Over the last 15 years, my company has extensively studied organizations that are consistently growing at rates of 50,...
5 min read
3 Easy Ways to Improve Your Account-Based Marketing
Account-based marketing (ABM) has marketers and sales teams working together to examine the business issues facing...
5 min read
The Five Levels of Send Time Optimization
The origin of email goes back to 1971 when even the smallest computers required a wheelbarrow to transport. In the...
3 min read
How to Keep Your Emails Out of the Promotions Folder
I recently read a blog post by Seth Godin Please don't kill the blogs, which is an "open letter" to Google where he...
2 min read
Work Email Trends After Hours - Infographic
The great part about email is that it means we can get work done no matter what time it is. Unfortunately, the not-so-...
5 min read
The Missing Link to Email Marketing Success - Frequency Optimization
Why do we send marketing emails? To educate, inform and have our subscribers engage.How often is too oftenEmily loves...
4 min read
What 5 years of building marketing automation programs has taught us
Five years ago when MPULL was founded, we were seen as innovative for setting up marketing automation that was simply a...
2 min read
Is Email Marketing a Commodity?
As an entrepreneur with a vested interested in email, not so long ago I’d argue with anyone that email marketing wasn’t...
4 min read
Inbound Marketing & the Prom Date
How do you woo your cherished customers? Choose the perfect profile picture. Craft the perfect, unassuming yet...
4 min read
Show Up, Don't be a D*ck and Add Value
I have heard often that sales people are the easiest people to sell to. I never thought I fell into this camp until a...
3 min read
Why We Partnered With Databox
You can’t get to your final destination if you don’t know where you are. Every leadership team knows they have to keep...
4 min read
Artificial Intelligence is Changing Email - Get Ahead or Fall Behind
While a world in which computers are sentient beings may still be a long way off, artificial intelligence has developed...
1 min read
Reenrollment Criteria in HubSpot Workflows
When working on some more advanced workflows within HubSpot, I realized that you can only re-enroll contacts based on...
3 min read
How Seventh Sense Works with HubSpot’s Growth Stack to Get Results
HubSpot's Growth Stack is a set of fully-integrated tools to help businesses find and connect with new customers. The...
1 min read
The ROI of Send Time Optimization
Sure, send time optimization sounds cool. What's not to love about taking advantage of the data you have on each of...
2 min read
When do HubSpot's Diamond Partners Send Blog Notifications?
As someone who is not a marketer by trade (my career was software engineering to begin and then 13 years of enterprise...
3 min read
3 Things CEOs Want from Marketing
Marketing is sometimes a difficult world to understand. We have an endless and always-evolving dictionary of jargon...
2 min read
Retainer and Repeat or Value Added Service?
This is a bit of a touchy subject. And much like Donald Trump, I'm sure I'm going to offend some potential allies with...
3 min read
Why Prospects Respond Negatively, and What To Do About It.
I recently got a snarky email from a prospect I'd been sending emails to — emails that I thought were helpful and...
3 min read
Ill—mail and How it's Hurting You!
In general, people are bombarded with email. According to research by The Radicati Group, the average business...
3 min read
A Better Solution to Graymail
Not too long ago, HubSpot published a post explaining how they unsubscribed 250,000 people from their HubSpot Marketing...
5 min read
5 Overlooked Email Marketing Tatics
Email marketing yields an average 4,300% return on investment for businesses in the United States. (Direct Marketing...
3 min read
It's Better at the Top: The Psychology of Inbox Priority
People are hardwired to act habitually. Neuroscientists have traced our habit-based behaviors to a separate part of the...
3 min read
Perfect Timing: The Best Time to Send Email
Every salesperson and marketer wants to know, "When is the best time to send email?" We spend hours crafting our email...
2 min read
Should you care what time you press send?
As a career salesperson, nothing was worse than hearing from an existing or prospective client days after I sent an...
1 min read
How Email Open Tracking Works
Marketing automation systems; Marketo, Constant Contact, Mail Chimp, Eloqua, Act-On, Hubspot, etc. have been using...
2 min read
What the time of your emails reveal about you
It's no secret that we create data day in and day out that is being captured and used to profile our behavior. Whether...
