My list is bigger than yours.
It’s vanity...it’s social proof…no, it’s subscriber counts!First and foremost, I’m all for social proof as it’s one...
Read More...
It’s vanity...it’s social proof…no, it’s subscriber counts!First and foremost, I’m all for social proof as it’s one...
Read More...Topics: Artificial Intelligence, Email, Email Marketing, marketing automation
Imagine this: Instead of sitting in a room brainstorming email subject lines or setting up countless A/B tests or...
Read More...Topics: Artificial Intelligence, Email, Email Marketing, marketing automation
What would happen if we sent our monthly email newsletter at the worst engagement time vs. using send time...
Read More...Topics: Email Marketing, send time optimization, send time personalization
Marketers (being marketers) like to re-brand things. From “account-based marketing” to “viral marketing,” over the...
Read More...Topics: Inbound Marketing, Demand Generation
What’s the best time to send emails, and how often should I send them?
Read More...A few weeks ago I decided to conduct a little experiment on email deliverability and domain reputation. I created a...
Read More...Topics: Email Deliverability, send frequency optimization, eCommerce Email Marketing
If you run an ecommerce business, you know increasing your average repeat purchase rate is important. But what makes...
Read More...For Marketo users with email lists spanning multiple time zones, enabling the recipient timezone sending feature on...
Read More...Topics: Email Marketing, marketing automation, marketo, send time optimization
The downturn in undergraduate student enrollment at universities in the US and many countries worldwide is putting...
Read More...Topics: Higher Education Marketing
