SEVENTH SENSE BLOG

11 Email Marketing Frequency Best Practices for 2018

An insurance company increased revenue by 45% by sending MORE email. An ecommerce store’s revenue drops 30% after adding a weekly email newsletter. These are both examples of the powerful effects changes to email cadence can have on your bottom line. We all know finding the right email cadence is important, but figuring out exactly how often to send marketing emails is not always straightforward. This list of email marketing frequency best practices for 2018 contains the latest research on best practices, and was created to give you the tools to identify the perfect email cadence for your organization.

8 Reasons NOT to Use Send Time Optimization

It’s no secret I’m a big fan of using machine learning to improve the email experience for marketers, salespeople and their customers. But the truth is, send time optimization is NOT for everybody.

Are your emails going directly to spam?

A few weeks ago I decided to conduct a little experiment on email deliverability. I created a new Gmail account and subscribed to the email lists of several dozen ecommerce companies who all use the same well-respected marketing automation platform for email delivery.

The results were shocking, but not entirely unpredictable. While some companies welcome emails made it to my inbox, many went directly to spam, and the majority ended up in my promotions folder.

6 Beautiful Ecommerce Email Examples to Inspire Yours

Every ecommerce entrepreneur knows that the foundation of your online store lies in its marketing efforts — and email is still one of the sector’s top marketing channels.

Email marketing is cheap, efficient, and flexible, and forms the backbone of pretty much every ecommerce strategy.

Update: The Best Time to Send Email Has Been Found

(Warning, this blogpost may contain sarcasm)

I get asked the question “what's the best time to send email?” on a regular basis. I’m happy to report there is finally a clear-cut answer:

5pm on Tuesday.

Yes. According to Inc. Magazine after analyzing 1.5 billion emails,

9 Ecommerce Email Marketing Best Practices You Need to Know

Ecommerce email marketing may not be the sexiest form of advertising but there’s no question its one of the most cost-effective ways to scale an ecommerce business. With an ROI of over 3800%, 56% of marketers say email is their top-performing channel for customer retention.

4 Data-Backed Ways to Use Email for Lead Generation

How's your lead generation process? If you could use a little help finding more qualified leads, email marketing can provide a variety of solutions.

Email marketing offers simple, cost-effective ways to identify leads and get them into your sales funnel – and research proves it.

Email Verification and Why It’s Important

Collecting email addresses is a routine part of a digital marketer’s job, but how do you know if the what you are receiving is quality? Just because you get a new subscriber does not mean the account is real, or that a typo did not happen. That’s where the importance of email verification comes in.

Are you still playing punch the monkey? (and why you're probably still sending too much email)

Between revelations about Facebook logging Android data and Mark Zuckerberg set to testify before Congress about Cambridge Analytica, Facebook had a bad month.

“Any social media platform, in time, is going to become MySpace,” said Sabretooth Advisors chief investment officer Scott Freeze in a recent MarketWatch article, “Nobody young uses Facebook.”

The Five Levels of Demand Generation - The Secret to Fast Growth

Over the last 15 years, my company has extensively studied organizations that are consistently growing at rates of 50, 100, 200, even 300% their industry's averages. What are the key things that these companies are doing that enable them to grow in such a way that they outpace their competition? It's like they've figured out a secret, and that's the focus of what I want to share with you today, the secret to fast growth.