SEVENTH SENSE BLOG

9 Ecommerce Email Marketing Best Practices You Need to Know

Posted by Ivan L Jul 8, 2018 9:02:38 PM

Ecommerce email marketing may not be the sexiest form of advertising but there’s no question its one of the most cost-effective ways to scale an ecommerce business. With an ROI of over 3800%, 56% of marketers say email is their top-performing channel for customer retention.

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Topics: Email Marketing, eCommerce Email Marketing

4 Data-Backed Ways to Use Email for Lead Generation

Posted by Gilad Maayan Apr 17, 2018 12:12:08 PM

How's your lead generation process? If you could use a little help finding more qualified leads, email marketing can provide a variety of solutions.

Email marketing offers simple, cost-effective ways to identify leads and get them into your sales funnel – and research proves it.

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Topics: Email Marketing, Demand Generation

Email Verification and Why It’s Important

Posted by Krista Barrack Apr 11, 2018 5:50:01 AM

Collecting email addresses is a routine part of a digital marketer’s job, but how do you know if the what you are receiving is quality? Just because you get a new subscriber does not mean the account is real, or that a typo did not happen. That’s where the importance of email verification comes in.

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Topics: Email Deliverability, Email Marketing

Are you still playing punch the monkey? (and why you're probably still sending too much email)

Posted by Mike Donnelly Apr 5, 2018 3:46:34 PM

Between revelations about Facebook logging Android data and Mark Zuckerberg set to testify before Congress about Cambridge Analytica, Facebook had a bad month.

“Any social media platform, in time, is going to become MySpace,” said Sabretooth Advisors chief investment officer Scott Freeze in a recent MarketWatch article“Nobody young uses Facebook.”

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Topics: Email Marketing

The Five Levels of Demand Generation - The Secret to Fast Growth

Posted by Doug Davidoff Mar 19, 2018 12:25:00 PM

Over the last 15 years, my company has extensively studied organizations that are consistently growing at rates of 50, 100, 200, even 300% their industry's averages. What are the key things that these companies are doing that enable them to grow in such a way that they outpace their competition? It's like they've figured out a secret, and that's the focus of what I want to share with you today, the secret to fast growth.

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Topics: Sales, Demand Generation

3 Easy Ways to Improve Your Account-Based Marketing

Posted by Mike Donnelly Feb 26, 2018 10:52:00 AM

Account-based marketing (ABM) has marketers and sales teams working together to examine the business issues facing the target prospect, map them to individuals, and tailor campaigns and sales efforts to address those issues at all levels.

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Topics: Account Based Marketing, Email Deliverability

The Five Levels of Send Time Optimization

Posted by Mike Donnelly Feb 12, 2018 6:18:04 PM

The origin of email goes back to 1971 when even the smallest computers required a wheelbarrow to transport. In the early days, computers were a tool used for a limited set of tasks, they were part of a job for some, but it was the introduction of the Blackberry, iPhone and Android in the 2000’s that brought our inboxes to our pockets.

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Topics: Email, Email Marketing, send time optimization, send time personalization

How to Keep Your Emails Out of the Promotions Folder

Posted by Mike Donnelly Jan 31, 2018 12:55:45 AM

I recently read a blog post by Seth Godin Please don't kill the blogs, which is an "open letter" to Google where he expresses his frustration with the way gmail has been putting his subscribers blog notifications in their "Promotions" tab instead of in the Inbox.

While I sympathize with Seth's frustration, Google, Microsoft and other ESP's (email service providers) are waging a war on spam. Many marketers still treat email as a commodity channel and blast away. 

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Topics: Email Deliverability, Email, send frequency optimization

Marketo Timezone Sending vs. True Send Time Optimization

Posted by Mike Donnelly Jan 17, 2018 5:13:58 PM

For Marketo users with email lists spanning multiple time zones, enabling the new time zone sending feature on email marketing campaigns is a no-brainer. Without timezone sending, your mailing sent out at 9 am EST will reach your west coast readers at 6am.

If your list consists solely of early rising CEO’s, this is perfect, but most data shows open rates peak between 8-10 am.

Wait til 9 am PST?

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Topics: Email Marketing, marketing automation, marketo, send time optimization

Work Email Trends After Hours - Infographic

Posted by John Murphy - President of Reachmail Dec 15, 2017 10:39:02 PM

The great part about email is that it means we can get work done no matter what time it is. Unfortunately, the not-so- great part about email is that it means we think we should get work done no matter what time it is. If you ask American professionals what their biggest source of stress and worry is at work, they’re likely to say it’s the anxiety they feel when looking at their email inboxes. Because emails pour into our inboxes constantly throughout the workday, we’re always aware that there’s a pile of questions sitting there waiting for us to answer them — some of which may be urgent.

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Topics: Email, Email Marketing