SEVENTH SENSE BLOG

Posted by Ivan L | Sep 13, 2018
11 Email Marketing Frequency Best Practices for 2019
Posted by Ivan L | Dec 19, 2018
10 Effective Higher Education Marketing Strategies for 2019
Posted by Mike Donnelly | Feb 12, 2018
The Five Levels of Send Time Optimization
Posted by Mike Donnelly | May 16, 2019

My list is bigger than yours.

It’s vanity...it’s social proof…no, it’s subscriber counts!First and foremost, I’m all for social proof as it’s one...

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Topics: Artificial Intelligence, Email, Email Marketing, marketing automation

Posted by Mike Kaput | May 6, 2019

How Email Marketers Can Get Started with AI

Imagine this: Instead of sitting in a room brainstorming email subject lines or setting up countless A/B tests or...

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Topics: Artificial Intelligence, Email, Email Marketing, marketing automation

Posted by Mike Donnelly | Mar 22, 2019

An Experiment: Sending Email at the Worst Time vs. Personalized Times

What would happen if we sent our monthly email newsletter at the worst engagement time vs. using send time...

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Topics: Email Marketing, send time optimization, send time personalization

Posted by Ivan L | Feb 15, 2019

Inbound vs Outbound Marketing

Marketers (being marketers) like to re-brand things. From “account-based marketing” to “viral marketing,” over the...

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Topics: Inbound Marketing, Demand Generation

Posted by Ivan L | Feb 6, 2019

Finding the Best Time to Send Email with Seventh Sense

What’s the best time to send emails, and how often should I send them?

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Posted by Ivan L | Jan 4, 2019

Email Domain Reputation: Are your emails going directly to spam?

A few weeks ago I decided to conduct a little experiment on email deliverability and domain reputation. I created a...

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Topics: Email Deliverability, send frequency optimization, eCommerce Email Marketing

Posted by Ivan L | Dec 21, 2018

11 Powerful Strategies to Increase Your Repeat Purchase Rate

If you run an ecommerce business, you know increasing your average repeat purchase rate is important. But what makes...

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Topics: Inbound Marketing, eCommerce Email Marketing

Posted by Mike Donnelly | Dec 20, 2018

Marketo Timezone Sending vs. True Send Time Optimization

For Marketo users with email lists spanning multiple time zones, enabling the recipient timezone sending feature on...

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Topics: Email Marketing, marketing automation, marketo, send time optimization

Posted by Ivan L | Dec 19, 2018

10 Effective Higher Education Marketing Strategies for 2019

The downturn in undergraduate student enrollment at universities in the US and many countries worldwide is putting...

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Topics: Higher Education Marketing

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