SEVENTH SENSE BLOG

11 Email Marketing Frequency Best Practices for 2018

Posted by Ivan L Sep 13, 2018 3:17:03 PM

An insurance company increased revenue by 45% by sending MORE email. An ecommerce store’s revenue drops 30% after adding a weekly email newsletter. These are both examples of the powerful effects changes to email cadence can have on your bottom line. We all know finding the right email cadence is important, but figuring out exactly how often to send marketing emails is not always straightforward. This list of email marketing frequency best practices for 2018 contains the latest research on best practices, and was created to give you the tools to identify the perfect email cadence for your organization.

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Topics: send time optimization, send frequency optimization, eCommerce Email Marketing

8 Reasons NOT to Use Send Time Optimization

Posted by Mike Donnelly Aug 29, 2018 9:47:00 AM

It’s no secret I’m a big fan of using machine learning to improve the email experience for marketers, salespeople and their customers. But the truth is, send time optimization is NOT for everybody.

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Topics: send time optimization

Are your emails going directly to spam?

Posted by Ivan L Aug 14, 2018 4:17:43 PM

A few weeks ago I decided to conduct a little experiment on email deliverability. I created a new Gmail account and subscribed to the email lists of several dozen ecommerce companies who all use the same well-respected marketing automation platform for email delivery.

The results were shocking, but not entirely unpredictable. While some companies welcome emails made it to my inbox, many went directly to spam, and the majority ended up in my promotions folder.

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Topics: Email Deliverability, send frequency optimization, eCommerce Email Marketing

6 Beautiful Ecommerce Email Examples to Inspire Yours

Posted by Patrick Foster Aug 9, 2018 10:24:00 AM

Every ecommerce entrepreneur knows that the foundation of your online store lies in its marketing efforts — and email is still one of the sector’s top marketing channels.

Email marketing is cheap, efficient, and flexible, and forms the backbone of pretty much every ecommerce strategy.

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Topics: eCommerce Email Marketing

Update: The Best Time to Send Email Has Been Found

Posted by Mike Donnelly Jul 26, 2018 5:12:10 PM

(Warning, this blogpost may contain sarcasm)

I get asked the question “what's the best time to send email?” on a regular basis. I’m happy to report there is finally a clear-cut answer:

5pm on Tuesday.

Yes. According to Inc. Magazine after analyzing 1.5 billion emails,

Smart Focus found the answer, the best time to s end email is 5pm on Tuesday. Read More

Topics: Email Marketing, send time optimization, eCommerce Email Marketing

9 Ecommerce Email Marketing Best Practices You Need to Know

Posted by Ivan L Jul 8, 2018 9:02:38 PM

Ecommerce email marketing may not be the sexiest form of advertising but there’s no question its one of the most cost-effective ways to scale an ecommerce business. With an ROI of over 3800%, 56% of marketers say email is their top-performing channel for customer retention.

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Topics: Email Marketing, eCommerce Email Marketing

4 Data-Backed Ways to Use Email for Lead Generation

Posted by Gilad Maayan Apr 17, 2018 12:12:08 PM

How's your lead generation process? If you could use a little help finding more qualified leads, email marketing can provide a variety of solutions.

Email marketing offers simple, cost-effective ways to identify leads and get them into your sales funnel – and research proves it.

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Topics: Email Marketing, Demand Generation

Email Verification and Why It’s Important

Posted by Krista Barrack Apr 11, 2018 5:50:01 AM

Collecting email addresses is a routine part of a digital marketer’s job, but how do you know if the what you are receiving is quality? Just because you get a new subscriber does not mean the account is real, or that a typo did not happen. That’s where the importance of email verification comes in.

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Topics: Email Deliverability, Email Marketing

Are you still playing punch the monkey? (and why you're probably still sending too much email)

Posted by Mike Donnelly Apr 5, 2018 3:46:34 PM

Between revelations about Facebook logging Android data and Mark Zuckerberg set to testify before Congress about Cambridge Analytica, Facebook had a bad month.

“Any social media platform, in time, is going to become MySpace,” said Sabretooth Advisors chief investment officer Scott Freeze in a recent MarketWatch article“Nobody young uses Facebook.”

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Topics: Email Marketing

The Five Levels of Demand Generation - The Secret to Fast Growth

Posted by Doug Davidoff Mar 19, 2018 12:25:00 PM

Over the last 15 years, my company has extensively studied organizations that are consistently growing at rates of 50, 100, 200, even 300% their industry's averages. What are the key things that these companies are doing that enable them to grow in such a way that they outpace their competition? It's like they've figured out a secret, and that's the focus of what I want to share with you today, the secret to fast growth.

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Topics: Sales, Demand Generation