OUR BLOG

    

Marketo Timezone Sending vs. True Send Time Optimization

Posted by Mike Donnelly Jan 17, 2018 5:13:58 PM

For Marketo users with email lists spanning multiple time zones, enabling the new time zone sending feature on email marketing campaigns is a no-brainer. Without timezone sending, your mailing sent out at 9 am EST will reach your west coast readers at 6am.

If your list consists solely of early rising CEO’s, this is perfect, but most data shows open rates peak between 8-10 am.

Wait til 9 am PST?

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Topics: Email Deliverability, Email, Email Marketing, marketing automation, marketo

Work Email Trends After Hours

Posted by John Murphy - President of Reachmail Dec 15, 2017 10:39:02 PM

The great part about email is that it means we can get work done no matter what time it is. Unfortunately, the not-so- great part about email is that it means we think we should get work done no matter what time it is. If you ask American professionals what their biggest source of stress and worry is at work, they’re likely to say it’s the anxiety they feel when looking at their email inboxes. Because emails pour into our inboxes constantly throughout the workday, we’re always aware that there’s a pile of questions sitting there waiting for us to answer them — some of which may be urgent.

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Topics: Email, Email Marketing

A Missing Link to Email Marketing Success - Email Frequency Optimization

Posted by Mike Donnelly Dec 10, 2017 12:34:37 AM

Why do we send marketing emails? To educate, inform and have our subscribers engage.

How often is too often

Emily loves email. In fact, she runs a company whose primary customer outreach is via email! Her inbox overflows on the weekends. During the week she tries to dig out so she can stay on top of business, but it’s always a challenge.

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Topics: Email Deliverability, Email, HubSpot, Email Marketing

Champion Receivability

Posted by Park Ticer Sep 5, 2017 10:26:16 AM

How is your email received?

You may have heard the old baseball maxim “pitching wins championships.”  A starting pitcher has the most touches on the ball of any player on the baseball diamond and is largely responsible for the team’s success.

As it is easy to get distracted by the pitch, many of us overlook the receiving of the ball.  To a large degree, the catcher is the most important playmaker – they are the only player with a view of the entire field. 

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Topics: Email Deliverability, Artificial Intelligence, Email

What 5 years of building marketing automation programs has taught us

Posted by Devin Ross Aug 22, 2017 11:49:10 PM

 Five years ago when MPULL was founded, we were seen as innovative for setting up marketing automation that was simply a series of “smart emails” sent after someone downloaded an ebook.

We’ve learnt a fair amount about what works, and what doesn’t. Here are our findings:

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Topics: Email, Email Marketing, marketing automation

Is Email Marketing a Commodity?

Posted by Mike Donnelly Aug 17, 2017 12:10:08 AM

As an entrepreneur with a vested interested in email, not so long ago I’d argue with anyone that email marketing wasn’t a commodity. A recent conversation with an industry colleague changed my perspective. Looking at Merriam-Webster, a commodity is a ‘mass-produced unspecialized product’. By that definition, the sending of old-fashioned email blasts is clearly a commodity. Everybody can (and likely does) do it.

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Topics: Email Deliverability, Email, Email Marketing

Inbound Marketing & the Prom Date

Posted by Park Ticer Aug 7, 2017 12:53:24 PM

How do you woo your cherished customers?  Choose the perfect profile picture.  Craft the perfect, unassuming yet eye-catching description of your life and what you have to offer.  And maybe, just maybe, they’ll swipe right.

This is the culture we live in, and in many ways, it is the marketing world we live in.  With a million options swirling around them, customers of every kind hold control over the buying process.  Even in the B2B realm, customers are used to having a multitude of choices and the ability to take their time in choosing.  

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Topics: CRM, HubSpot, Inbound Marketing

Show Up, Don't be a D*ck and Add Value

Posted by Mike Donnelly Jul 20, 2017 2:33:35 AM

I have heard often that sales people are the easiest people to sell to.  I never thought I fell into this camp until a recent experience reminded me how important the buyer's journey is.  In this case, I was the eager buyer.  And by the end of my journey, I was reminded of a profane yet still memorable axiom taught to me by one of my best mentors on how a seller should treat a buyer: 

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Topics: HubSpot, Sales, Sales Process

Why We Partnered With Databox

Posted by Mike Donnelly Jul 11, 2017 11:59:49 AM

You can’t get to your final destination if you don’t know where you are. Every leadership team knows they have to keep an eye on important KPIs like ad performance, email engagement, leads, conversions, etc. Depending on how many different programs and platforms you use, tracking your metrics can be very challenging — your numbers are all in different locations.

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Topics: Email, HubSpot, Databox, Business Intelligence

HubSpot's CRM is like an Outlook PST File on Steroids for Enterprise Sales Pros

Posted by Mike Donnelly Jun 14, 2017 4:36:11 PM

To my bretheren in outside sales, I absolutely urge you to take a look at HubSpot's CRM (it's free by the way!).

We all move from job to job, no matter our success over our career (we get bored, not challenged, unachievable quotas - yes, read that sales leaders, etc.) and one thing we always seem to bring with us is the elusive PST file. I can't tell you how many friends have asked me over the past year, "How do I get a PST on a MAC and I'm using Google as our email service provider?".

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Topics: CRM, HubSpot Sales, HubSpot GrowthStack