The goal of any brand is to grab consumers' attention and encourage them to convert into customers. If there is one thing that improves revenue without spending money, it is optimizing conversions on your site. There's no point to attracting a ton of traffic if you aren’t implementing CRO strategies to convert those site visitors into long-term customers.
Read MoreTopics: eCommerce Email Marketing
It's fair to say predictions often don’t line up with reality. Remember when Bill Gates predicted the end of spam by 2006? Still, there is a lot of value in analyzing the current business environment and looking for trends to guide you as you make marketing decisions. With that in mind, I hope you enjoy our predictions for the top email marketing trends that we expect to see in 2019. We’d love to hear your comments, did we miss anything?
Read MoreTopics: Email Marketing, marketing automation, Artificial Intelligence
Do you feel stressed? You're not alone.
80% of marketers feel overloaded and understaffed and 1 in 4 say they experience "high stress" on a daily basis. Salespeople are stressed too. According to Hubspot, seven in ten sales managers say “challenging” is the number one way they’d describe their role.
I guess it's not surprising that some of the most common feedback we get from customers is that Seventh Sense makes their lives less stressful. Higher ROI from email is great, but its the "email insurance policy" that comes with sending email out over a longer time drastically reduces the likelihood of those "high stress" moments.
Read MoreTopics: send time optimization
An insurance company increased revenue by 45% by sending MORE email. An ecommerce store’s revenue drops 30% after adding a weekly email newsletter. These are both examples of the powerful effects changes to email cadence can have on your bottom line. We all know finding the right email cadence is important, but figuring out exactly how often to send marketing emails is not always straightforward. This list of email marketing frequency best practices for 2018 contains the latest research on best practices, and was created to give you the tools to identify the perfect email cadence for your organization.
Read MoreTopics: send frequency optimization, eCommerce Email Marketing, send time optimization
It’s no secret I’m a big fan of using machine learning to improve the email experience for marketers, salespeople and their customers. But the truth is, send time optimization is NOT for everybody.
Read MoreTopics: send time optimization
A few weeks ago I decided to conduct a little experiment on email deliverability. I created a new Gmail account and subscribed to the email lists of several dozen ecommerce companies who all use the same well-respected marketing automation platform for email delivery.
The results were shocking, but not entirely unpredictable. While some companies welcome emails made it to my inbox, many went directly to spam, and the majority ended up in my promotions folder.
Topics: Email Deliverability, eCommerce Email Marketing, send frequency optimization
Every ecommerce entrepreneur knows that the foundation of your online store lies in its marketing efforts — and email is still one of the sector’s top marketing channels.
Email marketing is cheap, efficient, and flexible, and forms the backbone of pretty much every ecommerce strategy.
Read MoreTopics: eCommerce Email Marketing
(Warning, this blogpost may contain sarcasm)
I get asked the question “what's the best time to send email?” on a regular basis. I’m happy to report there is finally a clear-cut answer:
5pm on Tuesday.
Yes. According to Inc. Magazine after analyzing 1.5 billion emails,
Smart Focus found the answer, the best time to send email is 5pm on Tuesday. Read MoreTopics: send time optimization, eCommerce Email Marketing, Email Marketing
Ecommerce email marketing may not be the sexiest form of advertising but there’s no question its one of the most cost-effective ways to scale an ecommerce business. With an ROI of over 3800%, 56% of marketers say email is their top-performing channel for customer retention.
Read MoreTopics: Email Marketing, eCommerce Email Marketing
How's your lead generation process? If you could use a little help finding more qualified leads, email marketing can provide a variety of solutions.
Email marketing offers simple, cost-effective ways to identify leads and get them into your sales funnel – and research proves it.
Read MoreTopics: Demand Generation, Email Marketing
