OUR BLOG

How Seventh Sense Marries Data With HubSpot’s Growth Stack to Deliver Insight on When to Contact People

Posted by Mike Donnelly Apr 19, 2017 7:00:00 AM

HubSpot's Growth Stack is a set of fully-integrated tools to help businesses find and connect with new customers. The growth stack brings marketing and sales tools together, allowing both departments to automatically share insight on leads that Marketing is nurturing and prospects that Sales is working.

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The ROI of Send Time Optimization

Posted by Mike Donnelly Mar 21, 2017 11:45:53 PM

Sure, send time optimization sounds cool. What's not to love about taking advantage of the data you have on each of your contacts (when they open, click, and convert, by time of day and day of week), and scheduling your emails to send to each contact at the time when each is most likely to engage with your email?

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When do HubSpot's Diamond Partners Send Blog Notifications? (And What Time Should You Send Yours?)

Posted by Mike Donnelly Mar 21, 2017 11:38:42 PM
As someone who is not a marketer by trade (my career was software engineering to begin and then 13 years of enterprise sales), I read A LOT. So as a very curious person, I signed up for a few of HubSpot's Diamond Partners' blogs to digest as much as I could. Read More

3 Things CEOs Want from Marketing

Posted by Mike Donnelly Mar 21, 2017 11:33:57 PM
Marketing is sometimes a difficult world to understand. We have an endless and always-evolving dictionary of jargon that's helpful for those that speak the language but confusing to those who don't. We deal with nonlinear processes and the complex realm of human psychology and persuasion that doesn't always reduce to a spreadsheet.
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How are Smart Timezone Sending and Send Time Optimization different?

Posted by Mike Donnelly Mar 21, 2017 11:30:01 PM
HubSpot recently released a new feature in beta called Smart Timezone Sending - something that several email marketing software providers (like MailChimp) have available, and many customers were starting to ask for. Since the release, I've gotten a lot of questions, centering around, "How is timezone sending different from what Seventh Sense does for HubSpot customers?" While totally different technologies, they can easily be confused, and understandably so.
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Using an Agency or in Consideration - Retainer and Repeat or Value Added Service?

Posted by Mike Donnelly Mar 21, 2017 11:24:32 PM
This is a bit of a touchy subject. And much like Donald Trump, I'm sure I'm going to offend some potential allies with this post. As a career technology salesperson who has turned his attention to helping marketing professionals, I've learned quite a bit about the challenges marketers face. I really wish I could take back all those things I said about "What the hell does marketing do, anyway?"
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Where Did I Go Wrong? Why Prospects Respond Negatively, and What To Do About It.

Posted by Mike Donnelly Mar 21, 2017 11:20:50 PM
I recently got a snarky email from a prospect I'd been sending emails to — emails that I thought were helpful and valuable. Obviously, this prospect didn't think as much of my emails as I did. What went wrong?
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Ill—mail and How it's Hurting You!

Posted by Mike Donnelly Mar 21, 2017 11:15:21 PM
In general, people are bombarded with email. According to research by The Radicati Group, the average business professional receives and sends 122 emails per day, while C-level executives receive 3-6 times that number.

Fast Company recently mentioned a study showing that 55% of all email users admit that they don’t open and read messages regularly—whether business or personal. These days, maintaining "inbox zero" means you’re either OCD or in sales.
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A Better Solution to Graymail's Negative Effects on Your Sender Reputation (Or, How to Avoid the Spam Folder Without Unsubscribing One-Third of Your Mailing List)

Posted by Mike Donnelly Mar 21, 2017 11:05:29 PM
Recently, HubSpot published a post explaining how they unsubscribed 250,000 people from their HubSpot Marketing Blog. They went from 550,000 total subscribers down to 300,000, in order to avoid a real problem known as graymail.
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5 Overlooked Email Marketing Tatics

Posted by NIRAJ RANJAN ROUT Mar 21, 2017 10:57:42 PM
Email marketing yields an average 4,300% return on investment for businesses in the United States. (Direct Marketing Association). This is too significant a number to go wrong with your email marketing strategy!

In email marketing, most marketers seem to focus too much on factors like frequency of the emails or the volume of your mailing list when there are several other overlooked, but game-changing strategies to focus on.
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