Email Domain Reputation: Are your emails going directly to spam?

Posted by Ivan L Jan 4, 2019 6:33:00 PM

A few weeks ago I decided to conduct a little experiment on email deliverability and domain reputation. I created a new Gmail account and subscribed to the email lists of several dozen ecommerce companies who all use the same well-respected marketing automation platform for email delivery.

The results were shocking, but not entirely unpredictable. While some companies welcome emails made it to my inbox, many went directly to spam, and the majority ended up in my promotions folder.

Read More

Topics: Email Deliverability, eCommerce Email Marketing, send frequency optimization

11 Strategies to Increase Your Average Repeat Purchase Rate

Posted by Ivan L Dec 21, 2018 1:17:53 PM

If you run an ecommerce business, you know increasing your average repeat purchase rate is important. But what makes a buyer become a loyal repeat customer?

In this blog post, we’ll break down the benefits of increasing your repeat purchase rate and then show you how to do it yourself. If you implement each of the strategies in this post, you’ll be surprised how quickly revenue can increase when you tap into your existing customer base.

Read More

Topics: eCommerce Email Marketing, Inbound Marketing

Marketo Timezone Sending vs. True Send Time Optimization

Posted by Mike Donnelly Dec 20, 2018 1:46:11 PM

For Marketo users with email lists spanning multiple time zones, enabling the recipient timezone sending feature on email marketing campaigns is a no-brainer. Without recipient timezone sending enabled, your Marketo mail blast sent out at 9 am EST will reach your west coast readers at 6am.

If your list consists solely of early rising CEO’s, this is perfect, but most data shows open rates peak between 8-10 am.

Wait til 9 am PST?

Read More

Topics: Email Marketing, marketo, marketing automation, send time optimization

10 Effective New Strategies for Higher Education Marketing in 2019

Posted by Ivan L Dec 19, 2018 6:09:02 PM

The downturn in undergraduate student enrollment at universities in the US and many countries worldwide is putting pressure on university marketers to deliver. In this environment, smart institutions are focusing on streamlining and improving their schools digital marketing strategy to make sure dollars are well spent. If you are a university marketer looking to improve your program, these 10 new strategies for higher education marketing were written just for you.

Read More

Topics: Higher Education Marketing

6 Email Marketing Strategies You Shouldn't Disregard

Posted by Lexie Lu Dec 14, 2018 1:37:43 PM

Email marketing is still an effective way to reach your customers with a personalized message, even as social media has become more and more popular. A well-rounded marketing strategy includes email as well as social media campaigns.

Read More

6 CRO Strategies to Boost Your Revenue

Posted by Lexie Lu Dec 4, 2018 5:32:29 PM

The goal of any brand is to grab consumers' attention and encourage them to convert into customers. If there is one thing that improves revenue without spending money, it is optimizing conversions on your site. There's no point to attracting a ton of traffic if you aren’t implementing CRO strategies to convert those site visitors into long-term customers.

Read More

Topics: eCommerce Email Marketing

Email Marketing Trends to Watch in 2019

Posted by Ivan L Dec 3, 2018 4:35:23 PM

It's fair to say predictions often don’t line up with reality. Remember when Bill Gates predicted the end of spam by 2006? Still, there is a lot of value in analyzing the current business environment and looking for trends to guide you as you make marketing decisions. With that in mind, I hope you enjoy our predictions for the top email marketing trends that we expect to see in 2019. We’d love to hear your comments, did we miss anything?

Read More

Topics: Email Marketing, marketing automation, Artificial Intelligence

7 Ways Seventh Sense is Good for Your Health

Posted by Mike Donnelly Oct 3, 2018 3:52:19 PM

 Do you feel stressed? You're not alone.

80% of marketers feel overloaded and understaffed and 1 in 4 say they experience "high stress" on a daily basis. Salespeople are stressed too. According to Hubspot, seven in ten sales managers say “challenging” is the number one way they’d describe their role.

I guess it's not surprising that some of the most common feedback we get from customers is that Seventh Sense makes their lives less stressful. Higher ROI from email is great, but its the "email insurance policy" that comes with sending email out over a longer time drastically reduces the likelihood of those "high stress" moments.

Read More

Topics: send time optimization

11 Email Marketing Frequency Best Practices for 2019

Posted by Ivan L Sep 13, 2018 3:17:03 PM

An insurance company increased revenue by 45% by sending MORE email. An ecommerce store’s revenue drops 30% after adding a weekly email newsletter. These are both examples of the powerful effects changes to email cadence can have on your bottom line. We all know finding the right email cadence is important, but figuring out exactly how often to send marketing emails is not always straightforward. This list of email marketing frequency best practices for 2018 contains the latest research on best practices, and was created to give you the tools to identify the perfect email cadence for your organization.

Read More

Topics: send frequency optimization, eCommerce Email Marketing, send time optimization

8 Reasons NOT to Use Send Time Optimization

Posted by Mike Donnelly Aug 29, 2018 9:47:00 AM

It’s no secret I’m a big fan of using machine learning to improve the email experience for marketers, salespeople and their customers. But the truth is, send time optimization is NOT for everybody.

Read More

Topics: send time optimization

The Latest from Seventh Sense