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Google Postmaster Tools is an amazing data source to add to any email marketers' toolkit. Once set up, Postmaster Tools...

In general, we don’t recommend A/B testing as a primary metric for evaluating the performance of send time optimization.

Earlier this year, Validity and Demand Marketing released their 2021 email marketing benchmark report. The report,...

Seventh Sense is a powerful email optimization tool, but we recognize it's not always been straightforward to use or...

Imagine is a business development company that offers Go-To-Market services, revenue operations optimization, HubSpot...

If you’re struggling with a less-than-ideal domain reputation and/or poor email deliverability, it might be time to...

Did you know that if your email list contains 10% or more invalid addresses, email service providers may deliver less...

Email deliverability is a vital topic for marketers. After all, If your emails aren’t being seen by your subscribers,...

Chatbots have become a staple in major online chat platforms like Facebook Messenger, which has over 1.3 billion users....

A few weeks ago, we published a quick guide to writing an effective coronavirus email. Unfortunately, it looks like...

It seems every article I read on “top email marketing tips” or “email marketing best practices” extols the virtues of...

An insurance company increased revenue by 45% by sending MORE email. An ecommerce store’s revenue dropped 30% after...

A few years ago, HubSpot released a feature called Smart Send, which is basically the ability to send marketing emails...

If you send marketing emails, you probably expect that the recipients on your list will at least see your subject line...

It's fair to say predictions often don’t line up with reality. Remember when Bill Gates predicted the end of spam by...

The HubSpot App Marketplace features hundreds of third-party tools you can use to connect tools, teams, processes, and...

Last year, Black Friday generated a whopping$6.2 billion in online sales and Cyber Monday broke records as the...

As a marketing agency, we’re all too familiar with the struggles of email engagement. Customer interests and behaviors...

Building an email list, especially if you do it the RIGHT way, is expensive. But what happens when your hard-earned...

Has your average email open rate taken a nosedive recently? There’s a good chance your content is not to blame. If...

Over the past several years, Seventh Sense has primarily focused on helping businesses, organizations and educational...

It’s vanity...it’s social proof…no, it’s subscriber counts!First and foremost, I’m all for social proof as it’s one of...

Imagine this: Instead of sitting in a room brainstorming email subject lines or setting up countless A/B tests or...

What would happen if we sent our monthly email newsletter at the worst engagement time vs. using send time optimization...

Marketers (being marketers) like to re-brand things. From “account-based marketing” to “viral marketing,” over the...

What’s the best time to send emails, and how often should I send them?

We built Seventh Sense to answer these two...

If you run an ecommerce business, you know increasing your average repeat purchase rate is important. But what makes a...

For Marketo users with email lists spanning multiple time zones, enabling the recipient timezone sending feature on...

The downturn in undergraduate student enrollment at universities in the US and many countries worldwide is putting...

Email marketing is still an effective way to reach your customers with a personalized message, even as social media has...

The goal of any brand is to grab consumers' attention and encourage them to convert into customers. If there is one...

 Do you feel stressed? You're not alone.

80% of marketers feel overloaded and understaffed and 1 in 4 say they...

It’s no secret I’m a big fan of using machine learning to improve the email experience for marketers, salespeople and...

Every ecommerce entrepreneur knows that the foundation of your online store lies in its marketing efforts — and email...

(Warning, this blogpost may contain sarcasm)

I get asked the question “what's the best time to send email?” on a...

Ecommerce email marketing may not be the sexiest form of advertising but there’s no question its one of the most...

How's your lead generation process? If you could use a little help finding more qualified leads, email marketing can...

Collecting email addresses is a routine part of a digital marketer’s job, but how do you know if the what you are...

Between revelations about Facebook logging Android data and Mark Zuckerberg set to testify before Congress about...

Over the last 15 years, my company has extensively studied organizations that are consistently growing at rates of 50,...

Account-based marketing (ABM) has marketers and sales teams working together to examine the business issues facing...

The origin of email goes back to 1971 when even the smallest computers required a wheelbarrow to transport. In the...

I recently read a blog post by Seth Godin Please don't kill the blogs, which is an "open letter" to Google where he...

The great part about email is that it means we can get work done no matter what time it is. Unfortunately, the not-so-...

Why do we send marketing emails? To educate, inform and have our subscribers engage.How often is too oftenEmily loves...

Five years ago when MPULL was founded, we were seen as innovative for setting up marketing automation that was simply a...

As an entrepreneur with a vested interested in email, not so long ago I’d argue with anyone that email marketing wasn’t...

How do you woo your cherished customers?  Choose the perfect profile picture.  Craft the perfect, unassuming yet...

I have heard often that sales people are the easiest people to sell to.  I never thought I fell into this camp until a...

You can’t get to your final destination if you don’t know where you are. Every leadership team knows they have to keep...

While a world in which computers are sentient beings may still be a long way off, artificial intelligence has developed...

When working on some more advanced workflows within HubSpot, I realized that you can only re-enroll contacts based on...

HubSpot's Growth Stack is a set of fully-integrated tools to help businesses find and connect with new customers. The...

Sure, send time optimization sounds cool. What's not to love about taking advantage of the data you have on each of...

As someone who is not a marketer by trade (my career was software engineering to begin and then 13 years of enterprise...

Marketing is sometimes a difficult world to understand. We have an endless and always-evolving dictionary of jargon...

This is a bit of a touchy subject. And much like Donald Trump, I'm sure I'm going to offend some potential allies with...

I recently got a snarky email from a prospect I'd been sending emails to — emails that I thought were helpful and...

In general, people are bombarded with email. According to research by The Radicati Group, the average business...

Not too long ago, HubSpot published a post explaining how they unsubscribed 250,000 people from their HubSpot Marketing...

Email marketing yields an average 4,300% return on investment for businesses in the United States. (Direct Marketing...

People are hardwired to act habitually. Neuroscientists have traced our habit-based behaviors to a separate part of the...

Every salesperson and marketer wants to know, "When is the best time to send email?" We spend hours crafting our email...

As a career salesperson, nothing was worse than hearing from an existing or prospective client days after I sent an...

Marketing automation systems; Marketo, Constant Contact, Mail Chimp, Eloqua, Act-On, Hubspot, etc. have been using...

Updated October 6, 2021 - A lot has changed since we wrote this article in 2017! After reading this, you may want to...