Deliverability, send-time optimization, audience engagement, and the future of email marketing - written by the people who build Seventh Sense.
A real cold contact email strategy beats list pruning every time. Here's how the best HubSpot teams segment, re-engage, and retire contacts without losing pipeline.
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The 90-day HubSpot list inactivity rule is a blunt instrument that suppresses pipeline. Here's why it's the wrong default and what to do instead.
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Graymail suppression in HubSpot protects deliverability but kills pipeline. Re-engagement recovers value slowly. Here's the decision framework for each.
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Most teams default to suppression. A better email list management framework recycles contacts back into engagement and protects pipeline. Here's how it works.
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Email analytics by provider reveal what aggregate metrics hide. Here's why Gmail, Outlook, and Yahoo need separate reporting and what triggers per-provider drops.
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Email open rate accuracy collapsed when Apple MPP shipped. Here's what the metric actually measures now and what to track instead in your reporting.
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Email engagement scoring isn't just a segmentation tactic. It's the lens that shows you which half of your list is actually a list. Here's how to read it.
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Not all HubSpot email metrics tell the truth. Here's which ones to trust, which ones to ignore, and what's quietly missing from your reporting dashboard.
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The first hour engagement email window is where most of your real engagement happens. If your STO misses it, your campaign is already losing — even if open rate looks fine.
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