Deliverability, send-time optimization, audience engagement, and the future of email marketing - written by the people who build Seventh Sense.
Email analytics by provider reveal what aggregate metrics hide. Here's why Gmail, Outlook, and Yahoo need separate reporting and what triggers per-provider drops.
Read more →
Email open rate accuracy collapsed when Apple MPP shipped. Here's what the metric actually measures now and what to track instead in your reporting.
Read more →
Email engagement scoring isn't just a segmentation tactic. It's the lens that shows you which half of your list is actually a list. Here's how to read it.
Read more →
Not all HubSpot email metrics tell the truth. Here's which ones to trust, which ones to ignore, and what's quietly missing from your reporting dashboard.
Read more →
The first hour engagement email window is where most of your real engagement happens. If your STO misses it, your campaign is already losing — even if open rate looks fine.
Read more →
An email blackout period is a window where you stop all sends. Done right, it protects engagement. Done wrong (with a burst-send after), it tanks it.
Read more →
Email engagement latency — the gap between send and first open — is the only metric that proves your send time optimization is working. Here's why platforms hide it.
Read more →
Send time optimization HubSpot skeptics are usually right about the wrong things. Here's the math on why recipient-level STO actually moves engagement.
Read more →
HubSpot dedicated IP isn't an automatic win. Here's the volume threshold where it makes sense, when shared is better, and what IP warming requires.
Read more →