you + marketo + seventh sense =
better together

you're sitting on a gold mine of data

your marketo instance has an ever growing mountain of black gold going unused (aka email engagement data)

seventh sense’s ai mines this information to turn every engagement into action, and every action into growth

turn your raw data into actionable intelligence

gain a new way of understanding what's happening under the hood of your email program

imagine performance metrics and answers to questions you've never thought possible

understand how your emails perform at different inbox providers without relying on seed lists

go beyond traditional email metrics

with person level profiles, you gain deep insight into an individual's behavior with your email program - when are they most likely to engage, what's their probability of engaging in your next email, how long do emails sit in their inbox before acted upon and a historical timeline of their interactions.

your next email blast
isn't "blast" at all

you'll no longer "blast" emails from marketo.
instead you'll be using artificial intelligence to deliver your marketing emails one to one, at scale and all of this using marketo.

you pick a window of time to deliver your email and let seventh sense schedule the most optimal time for each recipient.

account based marketing's
best friend

corporate spam filters and major email service providers (google & office365) are designed to block what they perceive as bulk or spam email.

by throttling the delivery of your emails to the same company / esp, you can dramatically increase the chance that your emails make it to the inbox.

• empowering you to change your content mid-distribution for any number of reasons; mis-spellings, broken links, wrong webinar dates, etc.
• stopping delivery or spreading out the load on your internal systems and people.
• changing your promoted item if you've run out of stock or if the stock you're promoting isn't performing as expected.

by throttling your email "blasts",  you've now entered a whole new era of flexibility and control.

go beyond "smart" time
zone sending

marketo's recipient time zone utilizes the perceived time zones of your recipients which can be riddled with issues.

whereas, seventh sense is completely time zone independent and uses ai and machine learning to identify the most optimal time to deliver each person your email; automatically and at scale.

a/b test with confidence &
flexibility

a/b testing in email can be a magical thing!

the way we like to think about it; if you can simply increase your engagement metrics by a mere 8% what used to take you 13 months will only take you 12.  a/b testing is the way to find out how you can get that 8% or more.

but remember, the way most email a/b testing software works, a certain number of emails are sent out to gauge the response and the rest go out after a result has been found or a set amount of time has passed.

this means either the test cohort or the remaining audience is going to get their email at a less than ideal time.

fortunately, your seventh sense doesn't work that way.

protect the health of
your email domain

just because marketo says 99.7% of your email got delivered, doesn't mean your emails made it to the inbox.  all it means is that 99.7% of your email didn't bounce.

using seventh sense's system you'll gain deeper insight Into the health of your email program so that you increase the likelihood of reaching the inbox.

if Bob can do it, so can you

Bob made a huge change with his email program with natural email enhancement and so can you.