Krista Barrack

Krista Barrack

Krista is a product specialist with XVerify helping clients improve inbox deliverability through email verification and best practices.

Recent posts by Krista Barrack

3 min read

Email Verification and Why It’s Important

By Krista Barrack on Apr 11, 2018 5:50:01 AM

Collecting email addresses is a routine part of a digital marketer’s job, but how do you know if what you are receiving is quality? Just because you get a new subscriber does not mean the account is real, or that a typo did not happen. That’s where the importance of email verification comes in.

Topics: Email Deliverability Email Marketing