SEVENTH SENSE BLOG

4 Data-Backed Ways to Use Email for Lead Generation

Posted by Gilad Maayan Apr 17, 2018 12:12:08 PM

How's your lead generation process? If you could use a little help finding more qualified leads, email marketing can provide a variety of solutions.

Email marketing offers simple, cost-effective ways to identify leads and get them into your sales funnel – and research proves it.

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Topics: Email Marketing, Demand Generation

Email Verification and Why It’s Important

Posted by Krista Barrack Apr 11, 2018 5:50:01 AM

Collecting email addresses is a routine part of a digital marketer’s job, but how do you know if the what you are receiving is quality? Just because you get a new subscriber does not mean the account is real, or that a typo did not happen. That’s where the importance of email verification comes in.

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Topics: Email Deliverability, Email Marketing

Are you still playing punch the monkey?

Posted by Mike Donnelly Apr 5, 2018 3:46:34 PM

Between revelations about Facebook logging Android data and Mark Zuckerberg set to testify before Congress about Cambridge Analytica, Facebook had a bad month.

“Any social media platform, in time, is going to become MySpace,” said Sabretooth Advisors chief investment officer Scott Freeze in a recent MarketWatch article“Nobody young uses Facebook.”

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Topics: Email Marketing

The Five Levels of Send Time Optimization

Posted by Mike Donnelly Feb 12, 2018 6:18:04 PM

The origin of email goes back to 1971 when even the smallest computers required a wheelbarrow to transport. In the early days, computers were a tool used for a limited set of tasks, they were part of a job for some, but it was the introduction of the Blackberry, iPhone and Android in the 2000’s that brought our inboxes to our pockets.

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Topics: Email, Email Marketing, send time optimization, send time personalization

Marketo Timezone Sending vs. True Send Time Optimization

Posted by Mike Donnelly Jan 17, 2018 5:13:58 PM

For Marketo users with email lists spanning multiple time zones, enabling the new time zone sending feature on email marketing campaigns is a no-brainer. Without timezone sending, your mailing sent out at 9 am EST will reach your west coast readers at 6am.

If your list consists solely of early rising CEO’s, this is perfect, but most data shows open rates peak between 8-10 am.

Wait til 9 am PST?

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Topics: Email Marketing, marketing automation, marketo, send time optimization

Work Email Trends After Hours - Infographic

Posted by John Murphy - President of Reachmail Dec 15, 2017 10:39:02 PM

The great part about email is that it means we can get work done no matter what time it is. Unfortunately, the not-so- great part about email is that it means we think we should get work done no matter what time it is. If you ask American professionals what their biggest source of stress and worry is at work, they’re likely to say it’s the anxiety they feel when looking at their email inboxes. Because emails pour into our inboxes constantly throughout the workday, we’re always aware that there’s a pile of questions sitting there waiting for us to answer them — some of which may be urgent.

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Topics: Email, Email Marketing

The Missing Link to Email Marketing Success - Email Frequency Optimization

Posted by Mike Donnelly Dec 10, 2017 12:34:37 AM

Why do we send marketing emails? To educate, inform and have our subscribers engage.

How often is too often

Emily loves email. In fact, she runs a company whose primary customer outreach is via email! Her inbox overflows on the weekends. During the week she tries to dig out so she can stay on top of business, but it’s always a challenge.

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Topics: HubSpot, Email Marketing, send time optimization, send time personalization, send frequency optimization, send frequency personalization

What 5 years of building marketing automation programs has taught us

Posted by Devin Ross Aug 22, 2017 11:49:10 PM

 Five years ago when MPULL was founded, we were seen as innovative for setting up marketing automation that was simply a series of “smart emails” sent after someone downloaded an ebook.

We’ve learnt a fair amount about what works, and what doesn’t. Here are our findings:

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Topics: Email, Email Marketing, marketing automation

Is Email Marketing a Commodity?

Posted by Mike Donnelly Aug 17, 2017 12:10:08 AM

As an entrepreneur with a vested interested in email, not so long ago I’d argue with anyone that email marketing wasn’t a commodity. A recent conversation with an industry colleague changed my perspective. Looking at Merriam-Webster, a commodity is a ‘mass-produced unspecialized product’. By that definition, the sending of old-fashioned email blasts is clearly a commodity. Everybody can (and likely does) do it.

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Topics: Email Deliverability, Email, Email Marketing

Artificial Intelligence is Changing Email - Get Ahead or Fall Behind

Posted by Mike Donnelly Jun 13, 2017 4:03:12 PM

While a world in which computers are sentient beings may still be a long way off, artificial intelligence has developed at a rocket-fast pace in the last several years. We can now do things with the help of collective intelligence that we would never have thought possible. And that power is being applied to everything from the HIV pandemic to. . . email.

With the help of artificial intelligence, you can now know what content individual subscribers will find valuable, know exactly where they are in the buying/customer journey, and know when each subscriber is most likely to open and engage with your email. This is not only the future of email marketing, it’s happening now. And your competitors are using it to reel in prospects and keep customers loyal, so you might want to get on board!

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Topics: Artificial Intelligence, Email, Email Marketing, marketing automation