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7 min read

Unlocking the Customer Buying Cycle with Data

By Lizzie Hoffman on Feb 10, 2021 5:29:27 PM

If you’re struggling with a less-than-ideal domain reputation and/or poor email deliverability, it might be time to take a closer look at your database’s email engagement. Why analyze your email engagement? In this blog, we’ll discuss why determining inbox activity level is key to unlocking the customer buying cycle, thereby improving deliverability, domain reputation, and your email marketing program’s overall engagement for highly active and even unengaged contacts.

Topics: Email Deliverability Email Marketing Email Verification
12 min read

Email Verification Tools: How They Work, and Which to Choose

By Ivan LaBianca on Aug 27, 2020 2:05:15 PM

Did you know that if your email list contains 10% or more invalid addresses, email service providers may deliver less than half of your emails? If your open rates have been declining recently, it might be because the emails that you sent never made it to the inbox at all. Email verification tools can be part of the solution to this problem.

“But I got my list via inbound marketing, I don’t have a problem!,” you say.

Guess what, after just twelve months 21% of the average B2B email list will no longer be valid. While the numbers are better for B2C lists, email list quality degradation is still a serious concern.

Topics: Email Deliverability Email Marketing Email Verification
7 min read

Email Marketing Trends to Watch in 2020

By Ivan LaBianca on Jan 14, 2020 8:45:00 AM

It's fair to say predictions often don’t line up with reality. Remember when Bill Gates predicted the end of spam by 2006? Still, there is a lot of value in analyzing the current business environment and looking for trends to guide you as you make marketing decisions. With that in mind, I hope you enjoy our predictions for the top email marketing trends that we expect to see in 2020. We’d love to hear your comments, did we miss anything?

Topics: Artificial Intelligence Email Marketing marketing automation
5 min read

How to Increase Email Engagement With Personalization

By Alyssa Crabbe on Oct 18, 2019 12:23:33 AM

As a marketing agency, we’re all too familiar with the struggles of email engagement.

Customer interests and behaviors change constantly. But your quarterly goals and product promotion schedules don’t always line up with what your customers care about. Generalized emails and batch-and-blast campaigns often miss the target, resulting in lost revenue opportunities.

Topics: Artificial Intelligence Email HubSpot Email Marketing send time optimization eCommerce Email Marketing
12 min read

Your Ultimate Guide to a Successful Email Reactivation Campaign

By Ivan LaBianca on Oct 15, 2019 5:55:22 PM

Building an email list, especially if you do it the RIGHT way, is expensive. But what happens when your hard-earned email subscribers stop engaging with your emails? If you leave them on your list and continue to email them, eventually your deliverability may suffer. If your domain reputation falls, you’ll have a harder time reaching ALL your subscribers. But just deleting them doesn't seem like a great option either, does it?

Topics: Email Marketing eCommerce Email Marketing
7 min read

Intelligent Email, Deliverability Protection and More

By Mike Donnelly on Jun 6, 2019 3:05:27 PM

Over the past several years, Seventh Sense has primarily focused on helping businesses, organizations and educational institutions, use AI to understand and automate the process of sending emails to their audience at the most optimal time.

Topics: Artificial Intelligence Email HubSpot Email Marketing marketing automation marketo
3 min read

My list is bigger than yours.

By Mike Donnelly on May 16, 2019 11:05:43 AM

It’s vanity...it’s social proof…no, it’s subscriber counts!

First and foremost, I’m all for social proof as it’s one of the most valuable assets any company can have. 

Topics: Artificial Intelligence Email Email Marketing marketing automation
3 min read

How Email Marketers Can Get Started with AI

By Mike Kaput on May 6, 2019 11:36:57 AM

Imagine this: Instead of sitting in a room brainstorming email subject lines or setting up countless A/B tests or spending hours each month pulling metrics, AI tools could handle these tasks and others, with minimal human involvement and at scale.

Topics: Artificial Intelligence Email Email Marketing marketing automation
5 min read

An Experiment: Sending Email at the Worst Time vs. Personalized Times

By Mike Donnelly on Mar 22, 2019 2:13:01 AM

What would happen if we sent our monthly email newsletter at the worst engagement time vs. using send time optimization over 24-hours?

Topics: Email Marketing send time optimization send time personalization