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The Five Levels of Send Time Optimization

Feb 12, 2018 6:18:04 PM / by Mike Donnelly posted in Email, Email Marketing, send time optimization, send time personalization

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The origin of email goes back to 1971 when even the smallest computers required a wheelbarrow to transport. In the early days, computers were a tool used for a limited set of tasks, they were part of a job for some, but it was the introduction of the Blackberry, iPhone and Android in the 2000’s that brought our inboxes to our pockets.

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Marketo Timezone Sending vs. True Send Time Optimization

Jan 17, 2018 5:13:58 PM / by Mike Donnelly posted in Email Marketing, marketing automation, marketo, send time optimization

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For Marketo users with email lists spanning multiple time zones, enabling the new time zone sending feature on email marketing campaigns is a no-brainer. Without timezone sending, your mailing sent out at 9 am EST will reach your west coast readers at 6am.

If your list consists solely of early rising CEO’s, this is perfect, but most data shows open rates peak between 8-10 am.

Wait til 9 am PST?

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Work Email Trends After Hours - Infographic

Dec 15, 2017 10:39:02 PM / by John Murphy - President of Reachmail posted in Email, Email Marketing

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The great part about email is that it means we can get work done no matter what time it is. Unfortunately, the not-so- great part about email is that it means we think we should get work done no matter what time it is. If you ask American professionals what their biggest source of stress and worry is at work, they’re likely to say it’s the anxiety they feel when looking at their email inboxes. Because emails pour into our inboxes constantly throughout the workday, we’re always aware that there’s a pile of questions sitting there waiting for us to answer them — some of which may be urgent.

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The Missing Link to Email Marketing Success - Email Frequency Optimization

Dec 10, 2017 12:34:37 AM / by Mike Donnelly posted in HubSpot, Email Marketing, send time optimization, send time personalization, send frequency optimization, send frequency personalization

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Why do we send marketing emails? To educate, inform and have our subscribers engage.

How often is too often

Emily loves email. In fact, she runs a company whose primary customer outreach is via email! Her inbox overflows on the weekends. During the week she tries to dig out so she can stay on top of business, but it’s always a challenge.

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What 5 years of building marketing automation programs has taught us

Aug 22, 2017 11:49:10 PM / by Devin Ross posted in Email, Email Marketing, marketing automation

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 Five years ago when MPULL was founded, we were seen as innovative for setting up marketing automation that was simply a series of “smart emails” sent after someone downloaded an ebook.

We’ve learnt a fair amount about what works, and what doesn’t. Here are our findings:

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Is Email Marketing a Commodity?

Aug 17, 2017 12:10:08 AM / by Mike Donnelly posted in Email Deliverability, Email, Email Marketing

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As an entrepreneur with a vested interested in email, not so long ago I’d argue with anyone that email marketing wasn’t a commodity. A recent conversation with an industry colleague changed my perspective. Looking at Merriam-Webster, a commodity is a ‘mass-produced unspecialized product’. By that definition, the sending of old-fashioned email blasts is clearly a commodity. Everybody can (and likely does) do it.

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Artificial Intelligence is Changing Email - Get Ahead or Fall Behind

Jun 13, 2017 4:03:12 PM / by Mike Donnelly posted in Artificial Intelligence, Email, Email Marketing, marketing automation

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While a world in which computers are sentient beings may still be a long way off, artificial intelligence has developed at a rocket-fast pace in the last several years. We can now do things with the help of collective intelligence that we would never have thought possible. And that power is being applied to everything from the HIV pandemic to. . . email.

With the help of artificial intelligence, you can now know what content individual subscribers will find valuable, know exactly where they are in the buying/customer journey, and know when each subscriber is most likely to open and engage with your email. This is not only the future of email marketing, it’s happening now. And your competitors are using it to reel in prospects and keep customers loyal, so you might want to get on board!

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The ROI of Send Time Optimization

Mar 21, 2017 11:45:53 PM / by Mike Donnelly posted in Artificial Intelligence, Email Marketing, send time optimization

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Sure, send time optimization sounds cool. What's not to love about taking advantage of the data you have on each of your contacts (when they open, click, and convert, by time of day and day of week), and scheduling your emails to send to each contact at the time when each is most likely to engage with your email?

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Perfect Timing: The Best Time to Send Email

Mar 21, 2017 10:20:37 PM / by Mike Donnelly posted in Sales, Email Marketing, send time optimization

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Every salesperson and marketer wants to know, "When's the best time to send email?" We spend hours crafting our email campaigns and sales emails, creating copies and messages that we know will get a response—if they're seen. We need our recipients to open our emails in order to engage.

But so many emails go unseen, thanks to the sheer number of emails individuals receive daily. On any given day, our prospects are dealing with 100+ messages in their inboxes.

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