SEVENTH SENSE BLOG

Update: The Best Time to Send Email Has Been Found

Posted by Mike Donnelly Jul 26, 2018 5:12:10 PM

(Warning, this blogpost may contain sarcasm)

I get asked the question “what's the best time to send email?” on a regular basis. I’m happy to report there is finally a clear-cut answer:

5pm on Tuesday.

Yes. According to Inc. Magazine after analyzing 1.5 billion emails,

Smart Focus found the answer, the best time to s end email is 5pm on Tuesday. Read More

Topics: Email Marketing, send time optimization, eCommerce Email Marketing

9 Ecommerce Email Marketing Best Practices You Need to Know

Posted by Ivan L Jul 8, 2018 9:02:38 PM

Ecommerce email marketing may not be the sexiest form of advertising but there’s no question its one of the most cost-effective ways to scale an ecommerce business. With an ROI of over 3800%, 56% of marketers say email is their top-performing channel for customer retention.

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Topics: Email Marketing, eCommerce Email Marketing

4 Data-Backed Ways to Use Email for Lead Generation

Posted by Gilad Maayan Apr 17, 2018 12:12:08 PM

How's your lead generation process? If you could use a little help finding more qualified leads, email marketing can provide a variety of solutions.

Email marketing offers simple, cost-effective ways to identify leads and get them into your sales funnel – and research proves it.

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Topics: Email Marketing, Demand Generation

Email Verification and Why It’s Important

Posted by Krista Barrack Apr 11, 2018 5:50:01 AM

Collecting email addresses is a routine part of a digital marketer’s job, but how do you know if the what you are receiving is quality? Just because you get a new subscriber does not mean the account is real, or that a typo did not happen. That’s where the importance of email verification comes in.

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Topics: Email Deliverability, Email Marketing

Are you still playing punch the monkey? (and why you're probably still sending too much email)

Posted by Mike Donnelly Apr 5, 2018 3:46:34 PM

Between revelations about Facebook logging Android data and Mark Zuckerberg set to testify before Congress about Cambridge Analytica, Facebook had a bad month.

“Any social media platform, in time, is going to become MySpace,” said Sabretooth Advisors chief investment officer Scott Freeze in a recent MarketWatch article“Nobody young uses Facebook.”

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Topics: Email Marketing

The Five Levels of Send Time Optimization

Posted by Mike Donnelly Feb 12, 2018 6:18:04 PM

The origin of email goes back to 1971 when even the smallest computers required a wheelbarrow to transport. In the early days, computers were a tool used for a limited set of tasks, they were part of a job for some, but it was the introduction of the Blackberry, iPhone and Android in the 2000’s that brought our inboxes to our pockets.

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Topics: Email, Email Marketing, send time optimization, send time personalization

Marketo Timezone Sending vs. True Send Time Optimization

Posted by Mike Donnelly Jan 17, 2018 5:13:58 PM

For Marketo users with email lists spanning multiple time zones, enabling the new recipient timezone sending feature on email marketing campaigns is a no-brainer. Without recipient timezone sending enabled, your Marketo mail blast sent out at 9 am EST will reach your west coast readers at 6am.

If your list consists solely of early rising CEO’s, this is perfect, but most data shows open rates peak between 8-10 am.

Wait til 9 am PST?

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Topics: Email Marketing, marketing automation, marketo, send time optimization

Work Email Trends After Hours - Infographic

Posted by John Murphy - President of Reachmail Dec 15, 2017 10:39:02 PM

The great part about email is that it means we can get work done no matter what time it is. Unfortunately, the not-so- great part about email is that it means we think we should get work done no matter what time it is. If you ask American professionals what their biggest source of stress and worry is at work, they’re likely to say it’s the anxiety they feel when looking at their email inboxes. Because emails pour into our inboxes constantly throughout the workday, we’re always aware that there’s a pile of questions sitting there waiting for us to answer them — some of which may be urgent.

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Topics: Email, Email Marketing

The Missing Link to Email Marketing Success - Email Frequency Optimization

Posted by Mike Donnelly Dec 10, 2017 12:34:37 AM

Why do we send marketing emails? To educate, inform and have our subscribers engage.

How often is too often

Emily loves email. In fact, she runs a company whose primary customer outreach is via email! Her inbox overflows on the weekends. During the week she tries to dig out so she can stay on top of business, but it’s always a challenge.

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Topics: HubSpot, Email Marketing, send time optimization, send time personalization, send frequency optimization, send frequency personalization

What 5 years of building marketing automation programs has taught us

Posted by Devin Ross Aug 22, 2017 11:49:10 PM

 Five years ago when MPULL was founded, we were seen as innovative for setting up marketing automation that was simply a series of “smart emails” sent after someone downloaded an ebook.

We’ve learnt a fair amount about what works, and what doesn’t. Here are our findings:

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Topics: Email, Email Marketing, marketing automation