SEVENTH SENSE BLOG

Posted by Ivan L | Sep 13, 2018
11 Email Marketing Frequency Best Practices for 2019
Posted by Ivan L | Dec 19, 2018
10 Effective Higher Education Marketing Strategies for 2019
Posted by Mike Donnelly | Feb 12, 2018
The Five Levels of Send Time Optimization
Posted by Mike Donnelly | Mar 22, 2019

An Experiment: Sending Email at the Worst Time vs. Personalized Times

What would happen if we sent our monthly email newsletter at the worst engagement time vs. using send time...

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Topics: Email Marketing, send time optimization, send time personalization

Posted by Mike Donnelly | Dec 20, 2018

Marketo Timezone Sending vs. True Send Time Optimization

For Marketo users with email lists spanning multiple time zones, enabling the recipient timezone sending feature on...

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Topics: Email Marketing, marketing automation, marketo, send time optimization

Posted by Ivan L | Dec 3, 2018

Email Marketing Trends to Watch in 2019

It's fair to say predictions often don’t line up with reality. Remember when Bill Gates predicted the end of spam by...

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Topics: Artificial Intelligence, Email Marketing, marketing automation

Posted by Mike Donnelly | Jul 26, 2018

Update: The Best Time to Send Email Has Been Found

(Warning, this blogpost may contain sarcasm)

I get asked the question “what's the best time to send email?” on a...

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Topics: Email Marketing, send time optimization, eCommerce Email Marketing

Posted by Ivan L | Jul 9, 2018

9 Ecommerce Email Marketing Best Practices You Need to Know

Ecommerce email marketing may not be the sexiest form of advertising but there’s no question its one of the most...

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Topics: Email Marketing, eCommerce Email Marketing

Posted by Gilad Maayan | Apr 17, 2018

4 Data-Backed Ways to Use Email for Lead Generation

How's your lead generation process? If you could use a little help finding more qualified leads, email marketing can...

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Topics: Email Marketing, Demand Generation

Posted by Krista Barrack | Apr 11, 2018

Email Verification and Why It’s Important

Collecting email addresses is a routine part of a digital marketer’s job, but how do you know if the what you are...

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Topics: Email Deliverability, Email Marketing

Posted by Mike Donnelly | Apr 5, 2018

Are you still playing punch the monkey? (and why you're probably still sending too much email)

Between revelations about Facebook logging Android data and Mark Zuckerberg set to testify before Congress about...

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Topics: Email Marketing

Posted by Mike Donnelly | Feb 12, 2018

The Five Levels of Send Time Optimization

The origin of email goes back to 1971 when even the smallest computers required a wheelbarrow to transport. In the...

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Topics: Email, Email Marketing, send time optimization, send time personalization

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