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5 min read

How to Increase Email Engagement With Personalization

By Alyssa Crabbe on Oct 18, 2019 12:23:33 AM

As a marketing agency, we’re all too familiar with the struggles of email engagement.

Customer interests and behaviors change constantly. But your quarterly goals and product promotion schedules don’t always line up with what your customers care about. Generalized emails and batch-and-blast campaigns often miss the target, resulting in lost revenue opportunities.

Topics: Artificial Intelligence Email HubSpot Email Marketing send time optimization eCommerce Email Marketing
7 min read

Intelligent Email, Deliverability Protection and More

By Mike Donnelly on Jun 6, 2019 3:05:27 PM

Over the past several years, Seventh Sense has primarily focused on helping businesses, organizations and educational institutions, use AI to understand and automate the process of sending emails to their audience at the most optimal time.

Topics: Artificial Intelligence Email HubSpot Email Marketing marketing automation marketo
3 min read

My list is bigger than yours.

By Mike Donnelly on May 16, 2019 11:05:43 AM

It’s vanity...it’s social proof…no, it’s subscriber counts!

First and foremost, I’m all for social proof as it’s one of the most valuable assets any company can have. 

Topics: Artificial Intelligence Email Email Marketing marketing automation
3 min read

How Email Marketers Can Get Started with AI

By Mike Kaput on May 6, 2019 11:36:57 AM

Imagine this: Instead of sitting in a room brainstorming email subject lines or setting up countless A/B tests or spending hours each month pulling metrics, AI tools could handle these tasks and others, with minimal human involvement and at scale.

Topics: Artificial Intelligence Email Email Marketing marketing automation
5 min read

The Five Levels of Send Time Optimization

By Mike Donnelly on Feb 12, 2018 6:18:04 PM

The origin of email goes back to 1971 when even the smallest computers required a wheelbarrow to transport. In the early days, computers were a tool used for a limited set of tasks, they were part of a job for some, but it was the introduction of the Blackberry, iPhone and Android in the 2000’s that brought our inboxes to our pockets.

Topics: Email Email Marketing send time optimization send time personalization
3 min read

How to Keep Your Emails Out of the Promotions Folder

By Mike Donnelly on Jan 31, 2018 12:55:45 AM

 

I recently read a blog post by Seth Godin Please don't kill the blogs, which is an "open letter" to Google where he expresses his frustration with the way gmail has been putting his subscribers blog notifications in their "Promotions" tab instead of in the Inbox.

While I sympathize with Seth's frustration, Google, Microsoft and other ESP's (email service providers) are waging a war on spam. Many marketers still treat email as a commodity channel and blast away. 

Topics: Email Deliverability Email send frequency optimization
2 min read

Work Email Trends After Hours - Infographic

By John Murphy - President of Reachmail on Dec 15, 2017 10:39:02 PM

The great part about email is that it means we can get work done no matter what time it is. Unfortunately, the not-so- great part about email is that it means we think we should get work done no matter what time it is. If you ask American professionals what their biggest source of stress and worry is at work, they’re likely to say it’s the anxiety they feel when looking at their email inboxes. Because emails pour into our inboxes constantly throughout the workday, we’re always aware that there’s a pile of questions sitting there waiting for us to answer them — some of which may be urgent.

Topics: Email Email Marketing
4 min read

What 5 years of building marketing automation programs has taught us

By Devin Ross on Aug 22, 2017 11:49:10 PM

Five years ago when MPULL was founded, we were seen as innovative for setting up marketing automation that was simply a series of “smart emails” sent after someone downloaded an ebook.

We’ve learnt a fair amount about what works, and what doesn’t. Here are our findings:

Topics: Email Email Marketing marketing automation
2 min read

Is Email Marketing a Commodity?

By Mike Donnelly on Aug 17, 2017 12:10:08 AM

As an entrepreneur with a vested interested in email, not so long ago I’d argue with anyone that email marketing wasn’t a commodity. A recent conversation with an industry colleague changed my perspective. Looking at Merriam-Webster, a commodity is a ‘mass-produced unspecialized product’. By that definition, the sending of old-fashioned email blasts is clearly a commodity. Everybody can (and likely does) do it.

Topics: Email Deliverability Email Email Marketing