SEVENTH SENSE BLOG

The Five Levels of Send Time Optimization

Posted by Mike Donnelly Feb 12, 2018 6:18:04 PM

The origin of email goes back to 1971 when even the smallest computers required a wheelbarrow to transport. In the early days, computers were a tool used for a limited set of tasks, they were part of a job for some, but it was the introduction of the Blackberry, iPhone and Android in the 2000’s that brought our inboxes to our pockets.

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Topics: Email, Email Marketing, send time optimization, send time personalization

How to Keep Your Emails Out of the Promotions Folder

Posted by Mike Donnelly Jan 31, 2018 12:55:45 AM

I recently read a blog post by Seth Godin Please don't kill the blogs, which is an "open letter" to Google where he expresses his frustration with the way gmail has been putting his subscribers blog notifications in their "Promotions" tab instead of in the Inbox.

While I sympathize with Seth's frustration, Google, Microsoft and other ESP's (email service providers) are waging a war on spam. Many marketers still treat email as a commodity channel and blast away. 

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Topics: Email Deliverability, Email, send frequency optimization

Work Email Trends After Hours - Infographic

Posted by John Murphy - President of Reachmail Dec 15, 2017 10:39:02 PM

The great part about email is that it means we can get work done no matter what time it is. Unfortunately, the not-so- great part about email is that it means we think we should get work done no matter what time it is. If you ask American professionals what their biggest source of stress and worry is at work, they’re likely to say it’s the anxiety they feel when looking at their email inboxes. Because emails pour into our inboxes constantly throughout the workday, we’re always aware that there’s a pile of questions sitting there waiting for us to answer them — some of which may be urgent.

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Topics: Email, Email Marketing

Champion Receivability

Posted by Park Ticer Sep 5, 2017 10:26:16 AM

How is your email received?

You may have heard the old baseball maxim “pitching wins championships.”  A starting pitcher has the most touches on the ball of any player on the baseball diamond and is largely responsible for the team’s success.

As it is easy to get distracted by the pitch, many of us overlook the receiving of the ball.  To a large degree, the catcher is the most important playmaker – they are the only player with a view of the entire field. 

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Topics: Email Deliverability, Artificial Intelligence, Email

What 5 years of building marketing automation programs has taught us

Posted by Devin Ross Aug 22, 2017 11:49:10 PM

 Five years ago when MPULL was founded, we were seen as innovative for setting up marketing automation that was simply a series of “smart emails” sent after someone downloaded an ebook.

We’ve learnt a fair amount about what works, and what doesn’t. Here are our findings:

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Topics: Email, Email Marketing, marketing automation

Is Email Marketing a Commodity?

Posted by Mike Donnelly Aug 17, 2017 12:10:08 AM

As an entrepreneur with a vested interested in email, not so long ago I’d argue with anyone that email marketing wasn’t a commodity. A recent conversation with an industry colleague changed my perspective. Looking at Merriam-Webster, a commodity is a ‘mass-produced unspecialized product’. By that definition, the sending of old-fashioned email blasts is clearly a commodity. Everybody can (and likely does) do it.

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Topics: Email Deliverability, Email, Email Marketing

Why We Partnered With Databox

Posted by Mike Donnelly Jul 11, 2017 11:59:49 AM

You can’t get to your final destination if you don’t know where you are. Every leadership team knows they have to keep an eye on important KPIs like ad performance, email engagement, leads, conversions, etc. Depending on how many different programs and platforms you use, tracking your metrics can be very challenging — your numbers are all in different locations.

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Topics: Email, HubSpot, Databox, Business Intelligence

Artificial Intelligence is Changing Email - Get Ahead or Fall Behind

Posted by Mike Donnelly Jun 13, 2017 4:03:12 PM

While a world in which computers are sentient beings may still be a long way off, artificial intelligence has developed at a rocket-fast pace in the last several years. We can now do things with the help of collective intelligence that we would never have thought possible. And that power is being applied to everything from the HIV pandemic to. . . email.

With the help of artificial intelligence, you can now know what content individual subscribers will find valuable, know exactly where they are in the buying/customer journey, and know when each subscriber is most likely to open and engage with your email. This is not only the future of email marketing, it’s happening now. And your competitors are using it to reel in prospects and keep customers loyal, so you might want to get on board!

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Topics: Artificial Intelligence, Email, Email Marketing, marketing automation