You've got questions and with split test automation for HubSpot, you've got answers!
At Seventh Sense, we don't believe in silver bullets, but rather real answers live within data. As one of our favorite sayings goes, "in God we trust, all others must bring data."
Testing and audience creation is an important part of optimizing your email marketing campaigns. However, until now, testing capabilities in HubSpot workflows (the platform we use at Seventh Sense) were limited. This is what led us to build a custom workflow action (split test automation) to scratch our own itch and solve a common problem among HubSpot users.
Imagine is a business development company that offers Go-To-Market services, revenue operations optimization, HubSpot consulting, and more to help businesses overcome roadblocks and barriers to growth.
It seems every article I read on “top email marketing tips” or “email marketing best practices” extols the virtues of A/B testing. Always be testing seems to be the mantra in many marketing departments. I’m about to make a bold statement that many may disagree with: Most marketers, especially in the SMB space, shouldn’t be spending resources running email A/B tests.
A few years ago, HubSpot released a feature called Smart Send, which is basically the ability to send marketing emails at the same time, across timezones- something numerous email marketing software providers had available, and many customers were asking for. As an early HubSpot app partner, we've gotten a lot of questions, centering around, "How is HubSpot's smart time zone sending different from what Seventh Sense does for HubSpot customers?"
Over the past several years, Seventh Sense has primarily focused on helping businesses, organizations and educational institutions, use AI to understand and automate the process of sending emails to their audience at the most optimal time.
It’s vanity...it’s social proof…no, it’s subscriber counts!
First and foremost, I’m all for social proof as it’s one of the most valuable assets any company can have.
What would happen if we sent our monthly email newsletter at the worst engagement time vs. using send time optimization over 24-hours?
For Marketo users with email lists spanning multiple time zones, enabling the recipient timezone sending feature on email marketing campaigns is a no-brainer. Without recipient timezone sending enabled, your Marketo mail blast sent out at 9 am EST will reach your west coast readers at 6am.
If your list consists solely of early rising CEO’s, this is perfect, but most data shows open rates peak between 8-10 am.
Wait til 9 am PST?
