Split Test Automation in HubSpot for Social Good
Testing and audience creation capabilities in HubSpot workflows are limited. Split test automation by Seventh Sense solves these challenges.
Read more →
Blog
Notes from the inside of email AI.
Deliverability, send-time optimization, audience engagement, and the future of email marketing - written by the people who build Seventh Sense.
What the time of your emails reveal about you
What Billy Beane did to baseball I've set out to do with communication data. Understand it in every way, shape and form.
Read more →
Imagine's HubSpot Workflow Optimization Case Study
The Seventh Sense workflow integration with HubSpot, automates a previously complex task of building out workflows, which was “immensely complicated.”
Read more →
Just Say No to A/B Testing
Over the past few years, I’ve encountered many marketing teams that treat A/B testing like a check box, instead of testing with a strategy in mind.
Read more →
HubSpot's Smart Send vs Send Time Optimization
How are HubSpot's Smart Timezone Sending and True Send Time Optimization different?
Read more →
Intelligent Email, Deliverability Protection and More
What does an intelligent email marketing assistant look like?
Read more →
My list is bigger than yours.
Do email subscriber counts really matter or should we be focussing on our active or engaged audience as the key metric?
Read more →
An Experiment: Sending Email at the Worst Time vs. Personalized Times
What would happen if we sent our monthly email newsletter at the worst engagement time vs. using send time personalization over 24-hours?
Read more →
Marketo Timezone Sending vs. Send Time Optimization
For Marketo users with email lists spanning multiple time zones, enabling the new timezone sending feature on email marketing campaigns is a no brainer.
Read more →