You can’t get to your final destination if you don’t know where you are. Every leadership team knows they have to keep an eye on important KPIs like ad performance, email engagement, leads, conversions, etc. Depending on how many different programs and platforms you use, tracking your metrics can be very challenging — your numbers are all in different locations.
Mike Donnelly
Recent posts by Mike Donnelly
1 min read
Reenrollment Criteria in HubSpot Workflows
When working on some more advanced workflows within HubSpot, I realized that you can only re-enroll contacts based on specific criteria. Then it dawned me that I could use a Seventh Sense webhook to re-enroll a contact based on any criteria or property I desired.To provide some more context, I was trying to have contacts re-enroll based on when a custom property had been met. Learning that this was not possible, I banged my head against the wall for some time trying to figure out how I accomplish this. The answer was quite simple and was in front of me the whole time.
Topics: HubSpot Workflows Reenrollment criteria
1 min read
The ROI of Send Time Optimization
Sure, send time optimization sounds cool. What's not to love about taking advantage of the data you have on each of your contacts (when they open, click, and convert, by time of day and day of week), and scheduling your emails to send to each contact at the time when each is most likely to engage with your email?
Topics: send time optimization
4 min read
3 Things CEOs Want from Marketing
Marketing is sometimes a difficult world to understand. We have an endless and always-evolving dictionary of jargon that's helpful for those that speak the language but confusing to those who don't. We deal with nonlinear processes and the complex realm of human psychology and persuasion that doesn't always reduce to a spreadsheet.
3 min read
It's Better at the Top: The Psychology of Inbox Priority
People are hardwired to act habitually. Neuroscientists have traced our habit-based behaviors to a separate part of the brain from where decisions are made. As soon as a behavior becomes habitual, the decision-making part of the brain goes on pause.
3 min read
Perfect Timing: The Best Time to Send Email
Every salesperson and marketer wants to know, "When is the best time to send email?" We spend hours crafting our email campaigns and sales emails, creating copy and messages that we know will get a response—if they're seen. We need our recipients to open our emails in order to engage.
But so many emails go unseen, thanks to the sheer number of emails individuals receive daily. On any given day, our prospects are dealing with 100+ messages in their inboxes.
Topics: Sales Email Marketing send time optimization
2 min read
Should you care what time you press send?
As a career salesperson, nothing was worse than hearing from an existing or prospective client days after I sent an email and being asked, "where's your proposal?" I knew it meant an immediate loss of trust and a slipped sales cycle. My usual response, "I sent it to you at 9 AM on Monday and left a follow-up voicemail" and the following reply of "oh, there it is...I usually have all-day meetings on Mondays and don't check emails till after the kids go to bed" helped to partially repair the trust, but I could never get back the time lost in the sales cycle.
3 min read
How Email Open Tracking Works
Have you ever wondered if your emails are being read? What time your recipients opened them, where they were and what devices they used when they opened them?
3 min read
What the time of your emails reveal about you
Updated October 6, 2021 - A lot has changed since we wrote this article in 2017! After reading this, you may want to check out this newer post we wrote on the same topic.
