• configure marketo's daily bulk extract api's capacity limit and report on the previous day's use 
• in-app scheduling now supports marketo smart lists

spotlight: contact recycling / target open rate insights

what it does
AI-driven process of rotating contacts with low engagement probabilities in and out of your email program which is critical for balancing domain health with revenue opportunities. 

instead of permanently suppressing unengaged people, recycling allows you to "poke" them occasionally to see if they're willing to give you their attention at that time.

why we built it
a common roadblock to healthy email practices is leadership's fear of "cutting the list in half" to improve metrics.

with recycling / target open rate insights you can provide granular details to leadership on who and why people are rotating in and out of your email program.

• minor UI bug fixes and improvements
• deeper insight into contact recycling
• analytics performance enhancements
• additional contact / domain enrichment for Marketo

spotlight: advanced filtering for marketo

what it does
you've got questions, your Seventh Sense has answers.  use filtering to dive deep into your email performance data.

why we built it
in email marketing you simply don't have the visibility you need to effectively accomplish your job. 

researching a problem with declining performance?  where do you even start?  is it with a specific provider?  now you have your answer!

sales reps banging their chest because they one a big deal and said marketing did nothing to help?  want to report email performance on that specific account?  now you have your answer!

want to compare how different senders on your team's overall email performance is?  now you have your answer!

• minor UI bug fixes and improvements
• new hubspot workflow template for daily sequence enrollment throttle
• added visibility into individual actions taken within a delivery job
• added the ability for job admins and publishers to "push" hubspot workflow templates

in beta (by request only)

• deeper insight into contact recycling

spotlight: email delivery insights for marketo

what it does
stop guessing.  get actionable insights into the real performance of your email program with each inbox provider.

why we built it
every inbox provider has unique rules for how they view and treat your emails. while marketers traditionally used seed lists to test performance, this method is now flawed, as providers treat seed addresses differently than genuine recipients.

to solve this, we've launched delivery insights for marketo which provides a deep, accurate analysis of your email performance broken down by each major inbox provider.

• account analytics performance enhancements
• email analytics performance enhancements and bug fixes

in beta (by request only):

• deeper insight into contact recycling

spotlight: granular recycling

** hubspot only

what it does
allows you to select granular recycling thresholds.  pick between <1, 2, 3, 4 → 10%.

why we built it
probability of engaging thresholds that increment in 5% could suppress too many people where this update provides more flexibility.

note - marketo users have always had granular thresholds.

• sticky URL bars for easier sharing
• delivery action table for scheduled, workflow actions and SSFS jobs empowering you to track why the AI is making it's decisions

spotlight: email latency metrics

what it does
tracks how long emails sit unopened (open latency) and the % of people that open in the first hour (first hour engagement).

why we built it
traditional metrics (open/click rates) miss timing.
latency metrics reveal when engagement happens - critical for optimizing send windows, reducing inbox burying, and improving deliverability.

• chart performance improvements
• hubspot contact cards updated
• increased data security enhancements

in beta (public):

• people and email analytics added for marketo users

spotlight: emails delivered to activated vs. non-activated people

what it does
displays the number of emails you have delivered to activated people since the last time they engaged in an email (by open / click) and the number of emails you have delivered to unactivated people (people that have never opened / clicked on a marketing email).

why we built it
helps you move from basic email marketing to strategic list management.  activated people used to engage and now they've stopped.  but at what point?  unactivated people signed up and never showed a single sign of life.  but at what point?