• minor UI bug fixes and improvements
• new hubspot workflow template for daily sequence enrollment throttle
• added visibility into individual actions taken within a delivery job
• added the ability for job admins and publishers to "push" hubspot workflow templates

in beta (by request only)

• deeper insight into contact recycling

spotlight: delivery insights for adobe marketo

what it does
stop guessing.  get actionable insights into the real performance of your email program with each inbox provider.

why we built it
every inbox provider has unique rules for how they view and treat your emails. while marketers traditionally used seed lists to test performance, this method is now flawed, as providers treat seed addresses differently than genuine recipients.

to solve this, we've launched delivery insights for marketo which provides a deep, accurate analysis of your email performance broken down by each major inbox provider.

• account analytics performance enhancements
• email analytics performance enhancements and bug fixes

in beta (by request only):

• deeper insight into contact recycling

spotlight: granular recycling

** hubspot only

what it does
allows you to select granular recycling thresholds. Pick between <1, 2, 3, 4 → 10%.

why we built it
probability of engaging thresholds that increment in 5% could suppress too many people where this update provides more flexibility.

note - marketo users have always had granular thresholds.

• sticky URL bars for easier sharing
• delivery action table for scheduled, workflow actions and SSFS jobs empowering you to track why the AI is making it's decisions

spotlight: email latency metrics

what it does
tracks how long emails sit unopened (open latency) and the % of people that open in the first hour (first hour engagement).

why we built it
traditional metrics (open/click rates) miss timing.
latency metrics reveal when engagement happens - critical for optimizing send windows, reducing inbox burying, and improving deliverability.

• chart performance improvements
• hubspot contact cards updated
• increased data security enhancements

in beta (public):

• people and email analytics added for marketo users

spotlight: emails delivered to activated vs. non-activated people

what it does
displays the number of emails you have delivered to activated people since the last time they engaged in an email (by open / click) and the number of emails you have delivered to unactivated people (people that have never opened / clicked on a marketing email).

why we built it
helps you move from basic email marketing to strategic list management.  activated people used to engage and now they've stopped.  but at what point?  unactivated people signed up and never showed a single sign of life.  but at what point?