2021 Email Marketing Benchmark Report Takeaways
Key takeaways from Validity's 2021 Email Marketing Benchmark Report, including deliverability, engagement, and list-quality lessons.
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Blog
Notes from the inside of email AI.
Deliverability, send-time optimization, audience engagement, and the future of email marketing - written by the people who build Seventh Sense.
Introducing: Seventh Sense Custom Workflow Actions for HubSpot
Seventh Sense is a powerful email optimization tool, but we recognize it's not always been straightforward to use or easy to maintain. Up until now, integr
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Imagine's HubSpot Workflow Optimization Case Study
The Seventh Sense workflow integration with HubSpot, automates a previously complex task of building out workflows, which was “immensely complicated.”
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Unlocking the Customer Buying Cycle with Data
If you’re struggling with a less-than-ideal domain reputation and/or poor email deliverability, take a closer look at your database’s email engagement.
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Email Verification Tools: How They Work, and Which to Choose
Did you know that if your email list contains 10% or more invalid addresses, email service providers may deliver less than half of your emails?
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22 Email Deliverability Best Practices You Should Know
If emails aren’t being seen by your subscribers, what’s the point in sending them? Learn the 22 email deliverability best practices you need to know.
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The Marketer's Guide to Growing an Email List Using Chatbots
With a chatbot, you can turn your email list, and then your whole marketing campaign, from a donkey into a unicorn.
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32 Marketers on Email Marketing in the Age of Social Distancing
See the perspectives of 32 marketers on how they are approaching email during the COVID-19 pandemic.
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Just Say No to A/B Testing
Over the past few years, I’ve encountered many marketing teams that treat A/B testing like a check box, instead of testing with a strategy in mind.
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