Sure, send time optimization sounds cool. What's not to love about taking advantage of the data you...

Marketing is sometimes a difficult world to understand. We have an endless and always-evolving...

People are hardwired to act habitually. Neuroscientists have traced our habit-based behaviors to a...

Every salesperson and marketer wants to know, "When is the best time to send email?" We spend hours...

As a career salesperson, nothing was worse than hearing from an existing or prospective client days...

Have you ever wondered if your emails are being read? What time your recipients opened them, where...