Testing and audience creation is an important part of optimizing your email marketing campaigns....

Updated October 6, 2021 - A lot has changed since we wrote this article in 2017! After reading...

Google Postmaster Tools is an amazing data source to add to any email marketers' toolkit. Once set...

In general, we don’t recommend A/B testing as a primary metric for evaluating the performance of...

Earlier this year, Validity and Demand Marketing released their 2021 email marketing benchmark...

Seventh Sense is a powerful email optimization tool, but we recognize it's not always been...

Imagine is a business development company that offers Go-To-Market services, revenue operations...

If you’re struggling with a less-than-ideal domain reputation and/or poor email deliverability, it...

Did you know that if your email list contains 10% or more invalid addresses, email service...