7 Ways Seventh Sense is Good for Your Health
Ever sent an email with a broken link, or a spelling error? Ever sent a promotion only to run out of stock on the promoted item?
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Blog
Notes from the inside of email AI.
Deliverability, send-time optimization, audience engagement, and the future of email marketing - written by the people who build Seventh Sense.
8 Reasons NOT to Use Send Time Optimization
It’s no secret I’m a big fan of using machine learning to improve the email experience, but the truth is, send time optimization is NOT for everybody.
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Update: The Best Time to Send Email Has Been Found
I get asked the question “what's the best time to send email?” on a regular basis. I’m happy to report there is finally a clear-cut answer:
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Are you still playing punch the monkey?
Facebook won’t let you run Punch the Monkey type ads, but nothing stops email marketers from blasting irrelevant content to their entire list.
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3 Easy Ways to Improve Your Account-Based Marketing
If you have an account based marketing strategy, but haven't thought about an email delivery strategy, you're hurting your program and your sales team.
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The Five Levels of Send Time Optimization
Email send time optimization is a term that has been used to describe a lot of different technologies. What are the differences and what's best for you?
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How to Keep Your Emails Out of the Promotions Folder
Learn how to use email engagement segmentation to keep your emails out of the gmail promotions folder.
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Is Email Marketing a Commodity?
If you treat email marketing a as a commodity then you'll get commodity results.
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Show Up, Don't be a D*ck and Add Value
Common sales process mistakes that reduce trust, slow deals, and make outreach feel generic, plus practical ways to show up and add value.
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