Ivan LaBianca

Ivan LaBianca

Ivan is the Chief Revenue Officer of Seventh Sense, an optimization system that leverages artificial intelligence to drive better results with email marketing. In his role, Ivan oversees all revenue operations which includes sales, marketing, and customer success. Prior to Seventh Sense, Ivan was an independent marketing consultant and has supported organizations such as The Conservation Fund, 2Stone and Beyond Microgreens. Ivan started his career as a photojournalist, which brought him to countries such as Haiti, India, Nepal, Tunisia, Libya, and others. His photos have been widely published including by outlets such as The Wall Street Journal, Amnesty International, NPR, CNN, MSNBC, and National Geographic Online.

Recent posts by Ivan LaBianca

12 min read

Email Verification Tools: How They Work, and Which to Choose

By Ivan LaBianca on Aug 27, 2020 2:05:15 PM

Did you know that if your email list contains 10% or more invalid addresses, email service providers may deliver less than half of your emails? If your open rates have been declining recently, it might be because the emails that you sent never made it to the inbox at all. Email verification tools can be part of the solution to this problem.

“But I got my list via inbound marketing, I don’t have a problem!,” you say.

Guess what, after just twelve months 21% of the average B2B email list will no longer be valid. While the numbers are better for B2C lists, email list quality degradation is still a serious concern.

Topics: Email Deliverability Email Marketing Email Verification
13 min read

22 Email Deliverability Best Practices You Should Know

By Ivan LaBianca on Jul 24, 2020 2:49:24 PM

Email deliverability is a vital topic for marketers. After all, If your emails aren’t being seen by your subscribers, what’s the point in sending them? With that in mind, we recently partnered with our friends at Databox to survey a large cross-section of marketers on what steps they take in order to improve their email deliverability.

We received fantastic responses from 37 marketers, and we’ve assembled 22 email deliverability best practices from the tips they gave below. Enjoy, share, and please comment if you have any questions or let us know if we missed something!

Topics: Email Deliverability best practices
12 min read

32 Marketers on Email Marketing in the Age of Social Distancing

By Ivan LaBianca on Apr 20, 2020 4:26:48 PM

A few weeks ago, we published a quick guide to writing an effective coronavirus email. Unfortunately, it looks like we’ll be living with COVID-19 and the disruptions that come with it for a while longer. With that in mind, we wanted to understand how marketers are approaching email marketing in this new time of social distancing.

7 min read

Email Marketing Trends to Watch in 2020

By Ivan LaBianca on Jan 14, 2020 8:45:00 AM

It's fair to say predictions often don’t line up with reality. Remember when Bill Gates predicted the end of spam by 2006? Still, there is a lot of value in analyzing the current business environment and looking for trends to guide you as you make marketing decisions. With that in mind, I hope you enjoy our predictions for the top email marketing trends that we expect to see in 2020. We’d love to hear your comments, did we miss anything?

Topics: Artificial Intelligence Email Marketing marketing automation
6 min read

8 HubSpot Apps You Should Be Using in 2020

By Ivan LaBianca on Jan 2, 2020 6:01:34 PM

The HubSpot App Marketplace features hundreds of third-party tools you can use to connect tools, teams, processes, and data in a single stack. Don’t have time to sift through the hundreds of HubSpot apps in the ecosystem to determine which HubSpot integrations are best-of-breed? Not to worry -- we asked our friends at Revenue River, a HubSpot Diamond level agency, to give us their favorites. They tapped 6 of their top marketing specialists to give their thoughts on the top HubSpot integrations you should be using in 2020.

Topics: HubSpot GrowthStack Inbound Marketing Demand Generation
7 min read

9 Effective Strategies for a Better Black Friday Email Campaign

By Ivan LaBianca on Nov 5, 2019 7:15:00 AM

 

Last year, Black Friday generated a whopping $6.2 billion in online sales and Cyber Monday broke records as the largest day ever for online shopping. There’s no question Black Friday weekend is an extremely important time for marketers. So what can you do to optimize your Black Friday email campaign strategy?

In this post, we’ll go over 9 often-overlooked strategies and tactics to make sure your 2019 Black Friday email campaign is a record-breaker.

12 min read

Your Ultimate Guide to a Successful Email Reactivation Campaign

By Ivan LaBianca on Oct 15, 2019 5:55:22 PM

Building an email list, especially if you do it the RIGHT way, is expensive. But what happens when your hard-earned email subscribers stop engaging with your emails? If you leave them on your list and continue to email them, eventually your deliverability may suffer. If your domain reputation falls, you’ll have a harder time reaching ALL your subscribers. But just deleting them doesn't seem like a great option either, does it?

Topics: Email Marketing eCommerce Email Marketing
11 min read

Email Domain Reputation: Are your emails going to spam?

By Ivan LaBianca on Jun 17, 2019 7:31:00 AM

Has your average email open rate taken a nosedive recently? There’s a good chance your content is not to blame. If you've started to wonder, "is my email going to spam?",  you’re on the right track. Your real problem is probably not content, it's more likely poor email domain reputation causing poor email deliverability. 

Topics: Email Deliverability send frequency optimization eCommerce Email Marketing
9 min read

Inbound vs Outbound Marketing

By Ivan LaBianca on Feb 15, 2019 2:33:00 PM

Marketers (being marketers) like to re-brand things. From “account-based marketing” to “viral marketing,” over the years we’ve coined literally hundreds of terms to describe various marketing strategies and techniques. In the last 10 years, that trend has continued as a broad basket of marketing techniques which have been divided into two camps - inbound marketing vs outbound marketing.

Topics: Inbound Marketing Demand Generation
All posts