13 min read

12 Ecommerce Email Marketing Best Practices You Need To Know

By Ivan LaBianca on Feb 28, 2022 8:20:00 AM

Ecommerce email marketing may not be the sexiest form of advertising but there’s no question it’s one of the most cost-effective ways to scale an ecommerce business. With an ROI of over 3600%, 56% of marketers say email is their top-performing channel for customer retention.

Topics: Email Marketing eCommerce Email Marketing
6 min read

Want to answer your burning email marketing questions with HubSpot?

By Mike Donnelly on Jan 4, 2022 4:21:51 PM

You've got questions and with split test automation for HubSpot, you've got answers!

At Seventh Sense, we don't believe in silver bullets, but rather real answers live within data. As one of our favorite sayings goes, "in God we trust, all others must bring data."

Topics: HubSpot Email Marketing marketing automation Email Testing Email Testing Examples
4 min read

How we're using split test automation with hubspot to do the world some good!

By Mike Donnelly on Dec 10, 2021 9:01:52 PM

Testing and audience creation is an important part of optimizing your email marketing campaigns.  However, until now, testing capabilities in HubSpot workflows (the platform we use at Seventh Sense) were limited. This is what led us to build a custom workflow action (split test automation) to scratch our own itch and solve a common problem among HubSpot users.

Topics: HubSpot Email Marketing marketing automation Email Testing Email Testing Examples
3 min read

How Imagine Used the Seventh Sense Integration with HubSpot to Optimize Email Workflows + Improve Engagement

By Mike Donnelly on Apr 14, 2021 9:53:33 AM

Imagine is a business development company that offers Go-To-Market services, revenue operations optimization, HubSpot consulting, and more to help businesses overcome roadblocks and barriers to growth.

Topics: HubSpot Workflows Artificial Intelligence HubSpot Email Marketing
7 min read

Unlocking the Customer Buying Cycle with Data

By Lizzie Hoffman on Feb 10, 2021 5:29:27 PM

If you’re struggling with a less-than-ideal domain reputation and/or poor email deliverability, it might be time to take a closer look at your database’s email engagement. Why analyze your email engagement? In this blog, we’ll discuss why determining inbox activity level is key to unlocking the customer buying cycle, thereby improving deliverability, domain reputation, and your email marketing program’s overall engagement for highly active and even unengaged contacts.

Topics: Email Deliverability Email Marketing Email Verification
12 min read

Email Verification Tools: How They Work, and Which to Choose

By Ivan LaBianca on Aug 27, 2020 2:05:15 PM

Did you know that if your email list contains 10% or more invalid addresses, email service providers may deliver less than half of your emails? If your open rates have been declining recently, it might be because the emails that you sent never made it to the inbox at all. Email verification tools can be part of the solution to this problem.

“But I got my list via inbound marketing, I don’t have a problem!,” you say.

Guess what, after just twelve months 21% of the average B2B email list will no longer be valid. While the numbers are better for B2C lists, email list quality degradation is still a serious concern.

Topics: Email Deliverability Email Marketing Email Verification
7 min read

Email Marketing Trends to Watch in 2020

By Ivan LaBianca on Jan 14, 2020 8:45:00 AM

It's fair to say predictions often don’t line up with reality. Remember when Bill Gates predicted the end of spam by 2006? Still, there is a lot of value in analyzing the current business environment and looking for trends to guide you as you make marketing decisions. With that in mind, I hope you enjoy our predictions for the top email marketing trends that we expect to see in 2020. We’d love to hear your comments, did we miss anything?

Topics: Artificial Intelligence Email Marketing marketing automation
5 min read

How to Increase Email Engagement With Personalization

By Alyssa Crabbe on Oct 18, 2019 12:23:33 AM

As a marketing agency, we’re all too familiar with the struggles of email engagement.

Customer interests and behaviors change constantly. But your quarterly goals and product promotion schedules don’t always line up with what your customers care about. Generalized emails and batch-and-blast campaigns often miss the target, resulting in lost revenue opportunities.

Topics: Artificial Intelligence Email HubSpot Email Marketing send time optimization eCommerce Email Marketing
12 min read

Your Ultimate Guide to a Successful Email Reactivation Campaign

By Ivan LaBianca on Oct 15, 2019 5:55:22 PM

Building an email list, especially if you do it the RIGHT way, is expensive. But what happens when your hard-earned email subscribers stop engaging with your emails? If you leave them on your list and continue to email them, eventually your deliverability may suffer. If your domain reputation falls, you’ll have a harder time reaching ALL your subscribers. But just deleting them doesn't seem like a great option either, does it?

Topics: Email Marketing eCommerce Email Marketing