The 'Red Stapler' Feature Problem: When Platforms Build What No One Asked For
Martech platform feature bloat is a symptom, not a strategy. Here's why product teams ship features no one asked for and how to filter the noise.
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Blog
Notes from the inside of email AI.
Deliverability, send-time optimization, audience engagement, and the future of email marketing - written by the people who build Seventh Sense.
Who Actually Owns Email Marketing? The Accountability Crisis in Modern Marketing Ops
Email marketing ownership is fuzzy at most B2B companies. Here's the org chart pattern that causes it and the structural fix that actually sticks.
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HubSpot's AI Workflow Builder: An Honest Review After 6 Months
A candid HubSpot AI workflow builder review after six months in production: what works, what's missing, and when to use it versus alternatives.
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Why 'Human-in-the-Loop' Email Workflows Outperform Pure Automation
Pure automation is wrong for high-stakes email. Here's why human in the loop email workflows outperform, and how to design the right review checkpoints.
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The $130B AI Capex Boom and What It Means for Email Marketers
$130B in Q1 2026 AI capex is rebuilding the infrastructure under your email stack. Here's the AI infrastructure email impact marketers should plan for.
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The AI Hype Cycle in Marketing: What's Real and What's a Demo
AI in email marketing is mostly demos right now. Here's how to tell which features actually ship results and which are clickbait dressed up in product UI.
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List Pruning Is Not a Strategy: How Top HubSpot Teams Manage Cold Contacts
A real cold contact email strategy beats list pruning every time. Here's how the best HubSpot teams segment, re-engage, and retire contacts without losing pipeline.
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The 90-Day Inactivity Rule: Why It's Hurting Your HubSpot Email Performance
The 90-day HubSpot list inactivity rule is a blunt instrument that suppresses pipeline. Here's why it's the wrong default and what to do instead.
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Graymail Suppression vs. Re-Engagement: When Each One Wins
Graymail suppression in HubSpot protects deliverability but kills pipeline. Re-engagement recovers value slowly. Here's the decision framework for each.
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