Select the appropriate action based on the number of variations you'd like to test. For example, if you have three variations of an email, use the Three cohort split test automation action.
Branch on the value "Cohort" from "1.(Beta) Three cohort split test automation". This will automatically create your cohort branches.
Test things like send times, preview text, content, subject lines, HTML vs. plain text, delays between emails, number of emails sent in a nurture stream / automated campaign, email from name, CTA positioning or color, email frequency, Seventh Sense's email health tool, etc. Really anything!
The None met branch is there in case there is a communication error in distributing each contact to their respective cohort. We recommend using a default email under this branch (think of it like the "A" version of whatever you are testing).
Run your test as long, or as short as you want. When you’re satisfied with the outcome, YOU pick the winner. Simply change the losing variation(s) email or element to the winning variation.
