Sure, send time optimization sounds cool. What's not to love about taking advantage of the data you have on each of your contacts (when they open, click, and convert, by time of day and day of week), and scheduling your emails to send to each contact at the time when each is most likely to engage with your email?
But what really matters is ROI. What kind of results do you get when you increase your email engagement rates? Here's an infographic with a few stats from several of our clients, so you can visualize exactly what send time optimization can do for your revenue.