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The Missing Link to Email Marketing Success - Email Frequency Optimization

Dec 10, 2017 12:34:37 AM / by Mike Donnelly posted in HubSpot, Email Marketing, send time optimization, send time personalization, send frequency optimization, send frequency personalization

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Why do we send marketing emails? To educate, inform and have our subscribers engage.

How often is too often

Emily loves email. In fact, she runs a company whose primary customer outreach is via email! Her inbox overflows on the weekends. During the week she tries to dig out so she can stay on top of business, but it’s always a challenge.

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